Category Archives: Book Review

December 12, 2011

Book Review

What I Learned from Steve Jobs (Book Review)

Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO …

October 17, 2011

Book Review

Seth Godin Thinks We Are All Weird (Book Review)

Remember after the Prisoner of Azkaban, when the Harry Potter books got fat? I thought about this recently as I read the latest from Seth Godin, We Are All Weird. Remember when Seth’s books shrunk? In a bit of literary …

September 26, 2011

Book Review / Social Media Strategy

Cut Through the BS on Social Media (Book Review)

There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS …

August 29, 2011

Book Review / Content Marketing

Being King: Why Content Rules (Book Review)

Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? …

July 25, 2011

Book Review / Social Business

How to Start Your Now Revolution (Book Review)

How can our business ‘get social’? How do we organize the right team around this and what do they do? And, most of all, how do we know if it’s successful? These are the social media questions that organizations large …

June 27, 2011

Book Review

Launch Your Brand with the Elevation Principle (Book Review)

What do the entrepreneur at the kitchen table and the frustrated corporate marketing exec have in common? Both struggle with launching things. Both have been burned by the broken promises of marketing in our rapidly changing economy. Modern consumers are …

May 23, 2011

Book Review

Book Review – The Referral Engine

Video posting is a great way to integrate your offline personality with your online brand. Connecting offline and online social networking is one of many themes in The Referral Engine (affiliate link), the new book by Duct Tape Marketing’s John …

March 7, 2011

Book Review

Book Review – Neuromarketing

This week I thought I would take a little break and provide a review of a book I read recently that you might find resourceful. As thought leadership is an important part of our business, we try to stay current …