Branding Through Science and Story with Jenna Arkin


July 12, 2021

jenna arkin on brand

“Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s work sits at the intersection between science and creativity. This week on the On Brand podcast, she joined us for a discussion on this innovative brand’s story, differentiation, communicating science, and more.

Enjoy This Episode Now

About Jenna Arkin

Jenna Arkin, Vice President of Innovation at ECOS, uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS product lines. She also leads the ECOS partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance. As the Vice President of Innovation, Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems and move the cleaning industry toward a more sustainable future.

Episode Highlights

What led Jenna to the intersection of science and creativity? “Curiosity! And staying curious. It’s never one thing,” Jenna shared.

A new digital home. In the midst of the pandemic, while ECOS remained open, they reimagined their digital home at ECOS.com. “Ecos actually means home in Greek.”

How does ECOS communicate science in a simple, effective way? “It’s one of my greatest passions. You have to give consumers enough information to make informed decisions,” Jenna noted. “I like to say, it’s not rocket science—it’s soap science.”

What brand has made Jenna smile recently? Jenna pointed us to Ritual vitamins, particularly because of the experience she had once she got the product. “I think a lot about the first physical interaction.”

To learn more about Jenna, check out the ECOS website—especially Jenna’s clean chemistry section!

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.




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