Book Review – The Referral Engine

May 23, 2011

Video posting is a great way to integrate your offline personality with your online brand. Connecting offline and online social networking is one of many themes in The Referral Engine (affiliate link), the new book by Duct Tape Marketing’s John Jantsch. On a recent business trip, I maximized my drive time by listening to the audiobook where John personally unfolds a systematic plan for re-engineering your business that could apply to just about any organization. Once I got to my hotel, I was fired up and recorded this quick review …

So, in case you couldn’t tell, you should get The Referral Engine now. The book’s content alone is great but the audiobook makes it even better.

And, of course, you can read more insights from John at

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.