Author Archives: Nick Westergaard

Nick Westergaard

September 16, 2019

Podcast

Finding Your Brand’s Universal Story with Ellen Utrecht

ellen utrecht on brand

“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.


Nick Westergaard

September 9, 2019

Podcast

Why Your Brand Should Be an Outlier with Phillip Stutts

phillip stutts on brand

“Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast.


Nick Westergaard

September 2, 2019

Podcast

Redefining Your Content Experience with Randy Frisch

randy frisch on brand

“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast.


Nick Westergaard

August 26, 2019

Podcast

Positioning Your Brand Platform with Derrick Daye

derrick daye on brand

http://traffic.libsyn.com/onbrand/Derrick_Daye_On_Brand.mp3Podcast: Play in new window | Download“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded …


Nick Westergaard

August 19, 2019

Podcast

How to Build a Challenger Brand with Prentice Howe

prentice howe on brand

http://traffic.libsyn.com/onbrand/Prentice_Howe_On_Brand.mp3Podcast: Play in new window | Download“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your …


Nick Westergaard

August 12, 2019

Podcast

Boosting Brand Scale and Impact with Raul Hernandez

raul hernandez on brand

http://traffic.libsyn.com/onbrand/Raul_Hernandez_On_Brand.mp3Podcast: Play in new window | Download“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed …


Nick Westergaard

August 5, 2019

Podcast

Brands as Building Blocks of Our Personal Identity with David Lemley

david lemley on brand

http://traffic.libsyn.com/onbrand/David_Lemley_On_Brand.mp3Podcast: Play in new window | Download“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a …


Nick Westergaard

July 29, 2019

Podcast

Using Brand as a Leadership Tool with Lindsay Pedersen

lindsay pedersen on brand

http://traffic.libsyn.com/onbrand/Lindsay_Pederson_On_Brand.mp3Podcast: Play in new window | Download“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the …


Nick Westergaard

July 22, 2019

Podcast

Building a Startup Brand with ShowerPill Founder Justin Forsett

justin forsett on brand

http://traffic.libsyn.com/onbrand/Justin_Forsett_On_Brand.mp3Podcast: Play in new window | Download“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that …


Nick Westergaard

July 15, 2019

Podcast

Inside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller

lorraine barber miller on brand

http://traffic.libsyn.com/onbrand/Lorraine_Barber_Miller_On_Brand.mp3Podcast: Play in new window | Download“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what …