Tag Archives: #socialbrand15

Sara O'Brien

By Sara O'Brien on November 4, 2015

Content Marketing

6 Strategies to Humanize Your Digital Marketing

human digital marketing

People connect with people. There is more connection and trust between two people then there are between a business and a person. So how can you convey the human side of your business through your brand’s digital marketing? As we learned from …


Jodie Toohey

By Jodie Toohey on October 21, 2015

Content Marketing

How to Write Content That Connects with Your Customers

content writing

Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work …


Nick Westergaard

By Nick Westergaard on October 20, 2015

News & Events

Social Brand Forum 2015 Recap: Photos, Videos, Slides, and More

social brand forum 2015

Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at our new home, the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented …


Kary Delaria

By Kary Delaria on October 14, 2015

Strategy

How to Make the Most Out of Conference Attendance

conference attendance

Social Brand Forum 2015 is happening TOMORROW and whether you’re able to join us or not, we thought it’d be a good time to offer tips for getting the most out of attending a conference. 


Nick Westergaard

By Nick Westergaard on October 9, 2015

Podcast

Social Sound Bite: Twitter’s Identity Crisis + #SocialBrand15 Sneak Peek

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-34.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, …


Nick Westergaard

By Nick Westergaard on September 28, 2015

Podcast

Designing the Customer Experience with Justine Jordan

justine jordan

http://traffic.libsyn.com/onbrand/Justine_Jordan_On_Brand.mp3Podcast: Play in new window | Download“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey …


Meghann Foster

By Meghann Foster on September 15, 2015

News & Events

What’s New at Social Brand Forum 2015: Marketing, Music, and Soul

All of us on the Brand Driven team are gearing up for another great Social Brand Forum! We’re especially excited this year, as we have some big changes in store that ensure that this will be our best event yet. …


Nick Westergaard

By Nick Westergaard on September 14, 2015

Podcast

How Culture Impacts Brand Building with Amber Naslund

amber naslund

http://traffic.libsyn.com/onbrand/Amber_Naslund_On_Brand.mp3Podcast: Play in new window | Download“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people …


Nick Westergaard

By Nick Westergaard on August 28, 2015

Podcast

Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-30.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that …


Nick Westergaard

By Nick Westergaard on August 24, 2015

Podcast

How Realtime Branding Is Possible with Insights from Zignal Labs

zignal labs

http://traffic.libsyn.com/onbrand/Tim_Hayden_and_DJ_Waldow_On_Brand.mp3Podcast: Play in new window | Download“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and …