Author Archives: Nick Westergaard

By Nick Westergaard on April 9, 2014

Strategy

The Biggest Lesson of Real-Time Marketing

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If there’s one constant with marketers, it’s that we love to name things. Why talk about integrating your marketing with high-profile events such as the Super Bowl and the Olympics when you could coin a new phrase such as “real-time …


By Nick Westergaard on April 4, 2014

Podcast

How Can We Be More Engaging on Social Media?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Kimberly Kurimski via Google+: “How do I get others to engage with me? Do I need to specialize in one thing?” Social media is supposed to be …


By Nick Westergaard on March 31, 2014

Blogging

Crowd Work: A Case for Not Removing Blog Comments

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Recently the popular marketing site Copyblogger announced that they would be ending comments on their blog. In their post explaining this move, they outlined several sound reasons for making this switch — conversations about content are shifting to social networks …


By Nick Westergaard on March 28, 2014

Podcast

Is It Time for Your Brand to Leave Facebook?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Revival Iowa City via Twitter: “With Facebook’s ever-decreasing #’s, what alternatives do you recommend that have FB’s broad appeal?” To leave Facebook or not to leave …


By Nick Westergaard on March 24, 2014

Podcast

How Often Should You Podcast?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from one of our recent Content Marketing Boot Camps: “How often should you podcast” What a great question! Let’s chat about this.


By Nick Westergaard on March 19, 2014

Podcast

What’s the Best Tool for Managing Twitter?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Tim Holliday via Twitter: “What is your favorite tool for managing Twitter? Do you use the native Twitter app or another program?” What a great question! …


By Nick Westergaard on March 17, 2014

Social Spotlight

Is Snapchat Worth Your Time?

snapchat for brands

If there’s one thing that the marketers I’ve spoken with over the past couple of months have most frequently asked, it’s, “Should we care about Snapchat?” It’s easy to go with the stock answer that today we all need to …


By Nick Westergaard on March 10, 2014

Podcast

How to Curate Content You Find from Your Industry

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from a recent talk with our friends at Social Media Club Des Moines: “When I find an interesting industry piece, how can I best ‘recycle’ that content …


By Nick Westergaard on March 5, 2014

News & Events

Social Brand Forum 2014 Speakers Announced, Registration Open

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The moment you’ve been waiting for is finally here! With two sold-out years of the Social Brand Forum behind us, we are excited to announce more details on how we are making this year’s event bigger and better than ever. …