Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on April 29, 2016

Podcast

Social Sound Bite: YIKES! A New Facebook Algorithm (AGAIN!)

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-49.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of …


Nick Westergaard

By Nick Westergaard on April 25, 2016

Podcast

Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm

lisa grimm on brand

http://traffic.libsyn.com/onbrand/67_-_Lisa_Grimm_On_Brand_-_42116_9.18_AM.mp3Podcast: Play in new window | Download“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to …


Nick Westergaard

By Nick Westergaard on April 22, 2016

Podcast

Social Sound Bite: Where Facebook Hid Your Favorite Page Features

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-48.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. …


Interrupters vs. Engagers: What Type of Marketer Are You?

engagers

Every now and then, small everyday moments present opportunities to observe concise case studies in action. As anyone who follows me on social media knows, I’ve been pretty aggressively promoting my new book Get Scrappy: Smarter Digital Marketing for Businesses Big …


Nick Westergaard

By Nick Westergaard on April 11, 2016

Podcast

How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich

gini dietrich on brand.001

http://traffic.libsyn.com/onbrand/Gini_Dietrich_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! …


Nick Westergaard

By Nick Westergaard on April 8, 2016

Podcast

Social Sound Bite: NFL Twitter Streaming, Longer Instagram Videos

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-47.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter …


Nick Westergaard

By Nick Westergaard on April 4, 2016

Podcast

Why Having a Brand Filter Makes Decisions Easy at AWeber

mike smith on brand

http://traffic.libsyn.com/onbrand/Mike_Smith_On_Brand.mp3Podcast: Play in new window | Download“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But …



Nick Westergaard

By Nick Westergaard on March 28, 2016

Podcast

How Poo~Pourri Uses Humor to Humanize Their Brand

suzy batiz on brand

http://traffic.libsyn.com/onbrand/Suzy_Batiz_On_Brand.mp3Podcast: Play in new window | DownloadWhen your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we …


Nick Westergaard

By Nick Westergaard on March 25, 2016

Podcast

Social Sound Bite: Email Marketing Is NOT Dead

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-45.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? …