Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on November 26, 2014

Infographic

Education: Why Business People Love Podcasts (Infographic)

podcast infographic

While podcasting has long held the mantle as the “form of content most marketers need to learn more about” we’re now seeing that execs aren’t just listening passively. They’re actively learning. Moreover they really value this content. That’s one of the …


Nick Westergaard

By Nick Westergaard on November 24, 2014

Podcast

How Should You Respond to a Social Media Mistake?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question spurred by several recent incidents in the news, “How should you respond to a social media mistake?” Whether you’re Dave & Buster’s with a regrettable tweet or Uber’s …


Nick Westergaard

By Nick Westergaard on November 13, 2014

Podcast

What’s the Best Social Network for Retail?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Derek Overbey submitted via Facebook, “What’s the best social network for retail business?” This is a timely question for many with the holiday season on the horizon. …


Nick Westergaard

By Nick Westergaard on November 10, 2014

Social Media Strategy

The Secret to Digital Marketing in a Regulated Industry

regulated industry

“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often …


Nick Westergaard

By Nick Westergaard on November 7, 2014

Podcast

Can Facebook Influence Elections?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed the recent mid-term elections and the role that Facebook may be playing in influencing the outcome. We also took a question from Kayla Plante via LinkedIn, who asked,  “Can …



The Bar Has Been Raised

the bar has been raised

There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know …


Nick Westergaard

By Nick Westergaard on October 24, 2014

Podcast

Social Media Unicorns + Monica Lewinsky Joins Twitter

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Marina Byezhanova, who told us that one of her biggest social media staffing challenges was finding the right people. Let’s chat about this. 


Nick Westergaard

By Nick Westergaard on October 17, 2014

Podcast

The Lowdown on Repurposing Content & Dreamforce 2014

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” Good question! Sometimes we can wring our …


Nick Westergaard

By Nick Westergaard on October 13, 2014

News & Events

Stories & Slides from the 2014 MarketingProfs B2B Forum

mpb2b

Last week I had the pleasure of being a part of the 2014 MarketingProfs B2B Forum in Boston. This event brings together over 800 B2B marketers from every US state and several distant countries. Keynotes included Scott Stratten, danah boyd, and …