Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on September 1, 2014

News & Events

Amy Schmittauer on Creating Better Video at Social Brand Forum 2014

amy schmittauer social brand forum

Do you want to know what’s super intimidating? Creating a video with an online video expert! And that’s exactly what Amy Schmittauer is. As the head of Vlog Boss Studios and the Savvy Sexy Social blog, Amy knows how to take your …


Nick Westergaard

By Nick Westergaard on August 29, 2014

Podcast

How Do You Keep Up with Everything — Like Hyperlapse?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question I get all the time online and off, “How do you keep up with everything? There are updates to social networks constantly!” Even this week we saw …


Nick Westergaard

By Nick Westergaard on August 25, 2014

News & Events

Kerry O’Shea Gorgone on Marketing and Law at the Social Brand Forum

kerry o'shea gorgone

As we get closer and closer to this year’s Social Brand Forum, we just can’t contain ourselves. That’s why we want to keep sharing Social Brand Forum sneak peek videos with you. This week, we were honored to sit down …


Nick Westergaard

By Nick Westergaard on August 22, 2014

Podcast

Stop Hating on the Ice Bucket Challenge

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed the growing online phenomenon of the ALS Ice Bucket Challenge. The movement, in which people challenge one another to donate to ALS or dump an ice-cold bucket of water on …


Nick Westergaard

By Nick Westergaard on August 18, 2014

News & Events

Jason Falls on Digital Success at Social Brand Forum 2014 (Video)

jason falls social brand forum

We are just over a month away from this year’s Social Brand Forum! In looking ahead to this exciting time, it’s also fun to look back at where this conference came from. Social Media Explorer used to do regional “Explore” …


Nick Westergaard

By Nick Westergaard on August 13, 2014

News & Events

Connecting Our Digital Dots – Introducing Two New Sites

connecting dots

Over the past couple of months (and years, really), we’ve been making changes in our organization both online and off. Today we have a final set of online updates to introduce that will further connect these digital dots.


Nick Westergaard

By Nick Westergaard on August 8, 2014

Podcast

Social Media vs Digital Marketing

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.


Nick Westergaard

By Nick Westergaard on August 4, 2014

News & Events

New Speakers + Full Agenda for Social Brand Forum 2014

social brand forum

It’s hard to believe that the Social Brand Forum is less than two months away. As we get closer to this industry leading digital marketing event, we wanted to take a moment and share some special announcements including new speakers, …


Nick Westergaard

By Nick Westergaard on August 1, 2014

Podcast

How Do You Measure What Matters with Social Media?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when …


Avoid Black Hat Social Media

avoid black hat social media

Recently a media outlet phoned me wanting my opinion on a practice they’d gotten wind of — insurance agents using social media sites like Facebook to spy on their customers’ lives so they can adjust their rates based on what …