Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on January 16, 2017

Podcast

Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …


Nick Westergaard

By Nick Westergaard on January 9, 2017

Podcast

Moving Your Brand from Average to Exceptional with Jay Acunzo

jay acunzo

http://traffic.libsyn.com/onbrand/Jay_Acunzo_On_Brand.mp3Podcast: Play in new window | Download“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. …


Nick Westergaard

By Nick Westergaard on January 6, 2017

Podcast

Social Sound Bite: How Wendy’s Handles Social Media Trolls

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-63.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy’s and a social media …


Nick Westergaard

By Nick Westergaard on January 2, 2017

Podcast

Seth Godin on Branding, Books, and Education (Episode 100 – Part 2)

seth godin on brand

http://traffic.libsyn.com/onbrand/Seth_Godin_On_Brand.mp3Podcast: Play in new window | DownloadIn 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing …


Nick Westergaard

By Nick Westergaard on December 28, 2016

News & Events

2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch

2017 digital trends

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …


Nick Westergaard

By Nick Westergaard on December 26, 2016

Podcast

Authenticity in Branding with Patrick Hanlon (Episode 100 – Part 1)

patrick hanlon

http://traffic.libsyn.com/onbrand/Patrick_Hanlon_On_Brand.mp3Podcast: Play in new window | Download This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, …


Nick Westergaard

By Nick Westergaard on December 21, 2016

Strategy

Donald Trump Isn’t Marketer of the Year

Let me start by saying I don’t want to get political. Yes, Donald Trump won the presidential election. Honestly, I wish him well. To do otherwise would be to hope that the pilot crashes the plane you’re on. What I take …


Nick Westergaard

By Nick Westergaard on December 19, 2016

Podcast

Non-Obvious Trends for 2017 with Rohit Bhargava

Rohit Bhargava On Brand

http://traffic.libsyn.com/onbrand/Rohit_Bhargava_On_Brand.mp3Podcast: Play in new window | Download“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he …


Nick Westergaard

By Nick Westergaard on December 12, 2016

Podcast

What’s Next for Brands and Content Marketing with Robert Rose

robert-rose-on-brand

http://traffic.libsyn.com/onbrand/Robert_Rose_On_Brand.mp3Podcast: Play in new window | Download“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group …


Nick Westergaard

By Nick Westergaard on December 9, 2016

Podcast

Social Sound Bite: Liking Comments and Other New Instagram Features

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-62.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments altogether, …