Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on May 21, 2018

Podcast

Why Brands Have to Take a Stand to Stand Out Today with Katie Kern

katie kern

http://traffic.libsyn.com/onbrand/Katie_Kern_On_Brand.mp3Podcast: Play in new window | Download“Why is our industry slow to adapt? Because the way we’ve done things had always worked …” Until it didn’t. While technology has changed the marketing and PR industry significantly, we’re also at a …


Nick Westergaard

By Nick Westergaard on May 14, 2018

Podcast

Brand Storytelling at the Santa Barbara Zoo with Dean Noble

http://traffic.libsyn.com/onbrand/Dean_Noble_On_Brand.mp3Podcast: Play in new window | Download“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With …


Nick Westergaard

By Nick Westergaard on May 7, 2018

Podcast

Mastering Your Brand’s Verbal Identity with Al Hussain

al hussain

http://traffic.libsyn.com/onbrand/Al_Hussain_On_Brand.mp3Podcast: Play in new window | Download“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital …


Nick Westergaard

By Nick Westergaard on April 30, 2018

Podcast

The Legal Implications of Brand Building with Jenny Odegard

jenny odegard on brand

http://traffic.libsyn.com/onbrand/Jenny_Odegard_On_Brand.mp3Podcast: Play in new window | Download“Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working …


Nick Westergaard

By Nick Westergaard on April 23, 2018

Podcast

Better Brand Experience Through Brand Education with Justin Wartell

justin wartell on brand

http://traffic.libsyn.com/onbrand/Justin_Wartell_On_Brand.mp3Podcast: Play in new window | Download“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monigle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass …


Nick Westergaard

By Nick Westergaard on April 20, 2018

Podcast

Social Sound Bite: Starbucks Steps Up in a Crisis

social sound bite

http://traffic.libsyn.com/onbrand/180418_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their …


Nick Westergaard

By Nick Westergaard on April 16, 2018

Podcast

The Psychology of Branding with Kaye Putnam

kaye putnam

http://traffic.libsyn.com/onbrand/Kaye_Putnam_On_Brand.mp3Podcast: Play in new window | Download“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from …


Nick Westergaard

By Nick Westergaard on April 9, 2018

Podcast

Tom Peters on Excellence and Personal Branding

tom peters

http://traffic.libsyn.com/onbrand/Tom_Peters_On_Brand.mp3Podcast: Play in new window | DownloadEarly in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark …


Nick Westergaard

By Nick Westergaard on April 6, 2018

Podcast

Social Sound Bite: Experience Is Marketers’ Top Challenge

social sound bite

http://traffic.libsyn.com/onbrand/180405_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest …


Nick Westergaard

By Nick Westergaard on April 2, 2018

Podcast

How to Build Brand Loyalty Today and Tomorrow with Barry Kirk

barry kirk on brand

http://traffic.libsyn.com/onbrand/Barry_Kirk_On_Brand.mp3Podcast: Play in new window | Download“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. …