Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on May 25, 2015

Podcast

Rethinking Luxury Branding with JP Kuehlwein

jp kuehlwein

“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink …


Nick Westergaard

By Nick Westergaard on May 22, 2015

Podcast

Social Sound Bite: Snapchat Gets Political

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco …


Nick Westergaard

By Nick Westergaard on May 18, 2015

Podcast

Inside McDonald’s Brand Evolution with Steve Levigne

steve levigne

“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are …


Nick Westergaard

By Nick Westergaard on May 15, 2015

Podcast

Social Sound Bite: What About Bad User Generated Content?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear …


Nick Westergaard

By Nick Westergaard on May 13, 2015

Strategy

‘Mail Kimp’ Matters: Top of Mind in the Digital Age

top of mind

There are many things about traditional media that are broken. However, traditional media dynamics such as top-of-mind awareness and word-of-mouth marketing are alive and well and have only been enhanced by new media and technology.


Nick Westergaard

By Nick Westergaard on May 11, 2015

Podcast

How to Create a Brand Name with Naming Expert Marc Hershon

marc hershon on brand

You might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in …


Nick Westergaard

By Nick Westergaard on May 8, 2015

Podcast

Social Sound Bite: Email Emojis, Subject Lines, and Apple Watches

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how …


Nick Westergaard

By Nick Westergaard on May 4, 2015

Podcast

Guy Kawasaki on Being a Brand Evangelist

guy kawasaki

“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t …


Nick Westergaard

By Nick Westergaard on May 1, 2015

Podcast

Social Sound Bite: Pinterest Makes Scheduling Posts Simple

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes …


Nick Westergaard

By Nick Westergaard on April 27, 2015

Podcast

Cracking the Content Code with Mark W. Schaefer

mark w schaefer

“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social …