Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on May 16, 2016

Podcast

Building the Brand Experience Inside and Out at Salesforce

john zissimos on brand

http://traffic.libsyn.com/onbrand/John_Zissimos_On_Brand.mp3Podcast: Play in new window | Download“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His …


Nick Westergaard

By Nick Westergaard on May 10, 2016

News & Events

Order Get Scrappy and Get 2 FREE VIP Passes to #SocialBrand16

launch week forum

As we said recently, May is a big month at Brand Driven Digital. Last week, we announced that we’re counting down May with special announcements about Social Brand Forum 2016 as we close in on May 31st — the final …


Nick Westergaard

By Nick Westergaard on May 9, 2016

Podcast

Brands Need to Listen Up Says Elasticity’s Jason Falls

jason falls on brand

http://traffic.libsyn.com/onbrand/Jason_Falls_On_Brand.mp3Podcast: Play in new window | Download“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide …


Nick Westergaard

By Nick Westergaard on May 6, 2016

Podcast

Social Sound Bite: Facebook, Twitter, and Instagram vs. Snapchat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-50.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest …


Nick Westergaard

By Nick Westergaard on May 3, 2016

News & Events

Social Brand Forum 2016: Speakers Announced, More Coming Soon

social brand forum 2016

We have a very exciting May here at Brand Driven Digital! As you know, my book Get Scrappy: Smarter Digital Marketing for Businesses Big and Small comes out next week (order your copy now for the best price and extras). May is …


Nick Westergaard

By Nick Westergaard on May 2, 2016

Podcast

Why Your Content Strategy Is Only As Good as Your Brand Strategy

yoav schwartz on brand

http://traffic.libsyn.com/onbrand/Yoav_Schwartz_On_Brand.mp3Podcast: Play in new window | Download“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools …


Nick Westergaard

By Nick Westergaard on April 29, 2016

Podcast

Social Sound Bite: YIKES! A New Facebook Algorithm (AGAIN!)

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-49.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of …


Nick Westergaard

By Nick Westergaard on April 25, 2016

Podcast

Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm

lisa grimm on brand

http://traffic.libsyn.com/onbrand/67_-_Lisa_Grimm_On_Brand_-_42116_9.18_AM.mp3Podcast: Play in new window | Download“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to …


Nick Westergaard

By Nick Westergaard on April 22, 2016

Podcast

Social Sound Bite: Where Facebook Hid Your Favorite Page Features

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-48.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. …


Interrupters vs. Engagers: What Type of Marketer Are You?

engagers

Every now and then, small everyday moments present opportunities to observe concise case studies in action. As anyone who follows me on social media knows, I’ve been pretty aggressively promoting my new book Get Scrappy: Smarter Digital Marketing for Businesses Big …