Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on July 31, 2015

Podcast

Social Sound Bite: Hunting Lions Is Just Bad for Business

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-26.mp3 Podcast: Play in new window | Download On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably …


Nick Westergaard

By Nick Westergaard on July 27, 2015

Podcast

How to Tell Your Brand Story with Park Howell

park howell

http://traffic.libsyn.com/onbrand/Park_Howell_On_Brand.mp3 Podcast: Play in new window | Download “Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and …


Nick Westergaard

By Nick Westergaard on July 24, 2015

Podcast

Social Sound Bite: Facebook Revenue Sharing Targets YouTube

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-25.mp3 Podcast: Play in new window | Download On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source …


Nick Westergaard

By Nick Westergaard on July 20, 2015

Podcast

The Naked Truth on Brand Transparency with Jeff Rosenblum

jeff rosenblum

http://traffic.libsyn.com/onbrand/Jeff_Rosenblum_On_Brand.mp3 Podcast: Play in new window | Download “Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of …


How to Create a Social Media Scorecard

social media scorecard

Don’t laugh but social media measurement can be fun — especially when you share the fun with your team. Often, they like seeing what’s working and what’s not. If you invite them into the process they can help you in …


Nick Westergaard

By Nick Westergaard on July 13, 2015

Podcast

Should Your Brand Try Comedy? Cisco’s Tim Washer Has the Answer

tim washer

http://traffic.libsyn.com/onbrand/Tim_Washer_On_Brand.mp3 Podcast: Play in new window | Download “How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he …


Nick Westergaard

By Nick Westergaard on July 8, 2015

News & Events

More Great Speakers Announced for Social Brand Forum 2015

social brand forum

It’s hard to believe that Social Brand Forum 2015 is less than three months away. As we get closer to this industry-leading digital marketing experience, we wanted to take a moment and share some special announcements including new speakers, new sponsors, and an …


Nick Westergaard

By Nick Westergaard on July 6, 2015

Podcast

How Employee Engagement Builds Brands with Thom Wyatt

thom wyatt

http://traffic.libsyn.com/onbrand/Thom_Wyatt.mp3 Podcast: Play in new window | Download “I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in …


Nick Westergaard

By Nick Westergaard on July 3, 2015

Podcast

Social Sound Bite: Pinterest Launches Buyable Pins

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-24.mp3 Podcast: Play in new window | Download On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable …


Nick Westergaard

By Nick Westergaard on June 29, 2015

Podcast

Growing a Brand into a Movement with Hubspot’s Mike Volpe

mike volpe

http://traffic.libsyn.com/onbrand/Mike_Volpe_On_Brand.mp3 Podcast: Play in new window | Download “Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. …