Author Archives: Nick Westergaard

Avoid Black Hat Social Media

avoid black hat social media

Recently a media outlet phoned me wanting my opinion on a practice they’d gotten wind of — insurance agents using social media sites like Facebook to spy on their customers’ lives so they can adjust their rates based on what …


Nick Westergaard

By Nick Westergaard on July 18, 2014

Podcast

What Attributes Make a Top-Notch Content Marketer?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever …


Nick Westergaard

By Nick Westergaard on July 16, 2014

News & Events

Get Ready for Duct Tape Selling at the Social Brand Forum (Video)

jantsch forum 2014

Wait a minute — did you just cringe at the mention of sales and selling? Too many marketers today make this same mistake. However, through today’s digital tools, we can build brands, create authority, and drive sales. Duct Tape Marketing’s …


Nick Westergaard

By Nick Westergaard on July 11, 2014

Podcast

Why Bother with Content Marketing?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed …


Why Selfies Matter for Brands

selfies

I’ll admit it. Selfies aren’t my favorite thing in the world. Plus we all have that one friend, right? The one who over shares a selfie every day that looks similar to the one shared yesterday. And yet, I recently …


Nick Westergaard

By Nick Westergaard on June 30, 2014

News & Events

Calling All Freaks: Chris Brogan Talks Social Brand Forum (Video)

chris brogan social brand forum.001

Hey freaks! I always wanted to start a blog post like that. If this label upsets you, hold up a bit. That’s the focus of Chris Brogan’s new book The Freaks Shall Inherit the Earth. Chris is one of our …


Nick Westergaard

By Nick Westergaard on June 23, 2014

Strategy

Is There Really No Such Thing As Bad Publicity?

bad press

There’s no such thing as bad publicity. (Right?) How often have you heard that? This adage gets tossed about cavalierly but if you take a step back and think about it — especially in today’s digitally driven zeitgeist — it’s …


Nick Westergaard

By Nick Westergaard on June 16, 2014

Podcast

What Does ‘Everyone’s a Publisher’ Really Mean?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from our recent Content Marketing Boot Camp in Madison: “What does the expression ‘everyone’s a publisher’ really mean?” This phrase gets tossed about cavalierly but how do you break …


Nick Westergaard

By Nick Westergaard on June 9, 2014

Podcast

How Do You Measure Branding?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Hashim Warren: “How do you measure efforts to strengthen a brand?” In the end, we’re all brand builders in some form or another. Let’s chat about how …


Nick Westergaard

By Nick Westergaard on June 2, 2014

Podcast

When to Ask for Contact Information on Social Media

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and how to collect contact information. Let’s chat …