Author Archives: Nick Westergaard

Know, Like, and Trust in the Digital Age

trust in the digital age

We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at …


Nick Westergaard

By Nick Westergaard on December 12, 2014

Podcast

What the New 2015 Facebook Page Rules Mean for Your Brand

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed some changes to the newsfeed algorithm and Facebook pages coming in 2015. These updates impact marketers using the world’s largest platform in both organic and paid capacities. Let’s chat about this.


Nick Westergaard

By Nick Westergaard on December 10, 2014

Content Marketing

Do You Like Your Content?

like your content

Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an …


Nick Westergaard

By Nick Westergaard on December 5, 2014

Podcast

What’s the Difference Between a Retweet and a Quoted Tweet?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from a recent social media workshop, “What’s the difference between a retweet and a quoted tweet?” With RTs, MTs, HTs, quoted tweets, mentions, and more, Twitter has …


Nick Westergaard

By Nick Westergaard on December 3, 2014

News & Events

Introducing Our 2015 Event Series: #SocialBrand15, Boot Camp, & More

brand driven event series

It’s hard to believe it’s that time of year! No, not the holidays. I’m talking about that other “most wonderful time of year” when we rollout our series of events designed to help marketers at organizations of all sizes build …


Nick Westergaard

By Nick Westergaard on November 26, 2014

Infographic

Education: Why Business People Love Podcasts (Infographic)

podcast infographic

While podcasting has long held the mantle as the “form of content most marketers need to learn more about” we’re now seeing that execs aren’t just listening passively. They’re actively learning. Moreover they really value this content. That’s one of the …


Nick Westergaard

By Nick Westergaard on November 24, 2014

Podcast

How Should You Respond to a Social Media Mistake?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question spurred by several recent incidents in the news, “How should you respond to a social media mistake?” Whether you’re Dave & Buster’s with a regrettable tweet or Uber’s …


Nick Westergaard

By Nick Westergaard on November 13, 2014

Podcast

What’s the Best Social Network for Retail?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Derek Overbey submitted via Facebook, “What’s the best social network for retail business?” This is a timely question for many with the holiday season on the horizon. …


Nick Westergaard

By Nick Westergaard on November 10, 2014

Social Media Strategy

The Secret to Digital Marketing in a Regulated Industry

regulated industry

“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often …


Nick Westergaard

By Nick Westergaard on November 7, 2014

Podcast

Can Facebook Influence Elections?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed the recent mid-term elections and the role that Facebook may be playing in influencing the outcome. We also took a question from Kayla Plante via LinkedIn, who asked,  “Can …