Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on April 24, 2015

Podcast

Social Sound Bite: Twitter Direct Message Opt-Ins Will Help Brands

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who …


Nick Westergaard

By Nick Westergaard on April 20, 2015

Podcast

Why Your Brand Needs a Narrative with Jonathan Littman

jonathan littman

“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s …


Nick Westergaard

By Nick Westergaard on April 17, 2015

Uncategorized

Social Sound Bite: What You Can Learn from Hillary Clinton’s Video

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Hillary Clinton’s recent announcement that she’s running for president. Believe it or not, her launch video actually has a …


Nick Westergaard

By Nick Westergaard on April 15, 2015

Branding

Do You Have a Brand Experience?

brand experience

On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know …


Nick Westergaard

By Nick Westergaard on April 13, 2015

Podcast

How to Create a Trustworthy Brand with Heidi Grant Halvorson

heidi grant halvorson

“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About …


Nick Westergaard

By Nick Westergaard on April 10, 2015

Podcast

Social Sound Bite: New Retweet Feature, Is Google Buying Twitter?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up …


Nick Westergaard

By Nick Westergaard on April 6, 2015

Podcast

Branding with Simplicity at Siegel+Gale

david srere siegel+gale on brand

“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, …


Nick Westergaard

By Nick Westergaard on April 3, 2015

Podcast

Social Sound Bite: Periscope vs Meerkat

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of …


Nick Westergaard

By Nick Westergaard on March 30, 2015

Podcast

March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends

march brand zeitgeist

Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture …


Nick Westergaard

By Nick Westergaard on March 23, 2015

Podcast

Why Bacon Brands Beat Oatmeal Brands with Justin Foster

justin foster on brand

“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and …