Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on July 3, 2015

Podcast

Social Sound Bite: Pinterest Launches Buyable Pins

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products …


Nick Westergaard

By Nick Westergaard on June 29, 2015

Podcast

Growing a Brand into a Movement with Hubspot’s Mike Volpe

mike volpe

“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement …


Nick Westergaard

By Nick Westergaard on June 26, 2015

Podcast

Social Sound Bite: New Instagram Features Challenge Twitter

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even …


Nick Westergaard

By Nick Westergaard on June 22, 2015

Podcast

Un-Branding with Scott Stratten

scott stratten

Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many …



Nick Westergaard

By Nick Westergaard on June 17, 2015

Strategy

Are You Making Your Marketing?

making your marketing

What the hell is all that noise? That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands …


Nick Westergaard

By Nick Westergaard on June 15, 2015

Podcast

The Threat of Eroding Relevance with Martha Pease

martha pease

“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I …


Nick Westergaard

By Nick Westergaard on June 8, 2015

Podcast

How Thought Leadership Builds Brands with Ian Greenleigh

ian greenleigh

“Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to …


Nick Westergaard

By Nick Westergaard on June 5, 2015

Podcast

Social Sound Bite: Snapchat + Millennials, #SocialBrand15 Update

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more …


Nick Westergaard

By Nick Westergaard on June 1, 2015

Podcast

The Human Side of Digital Branding with Steven Van Belleghem

steven van belleghem

“Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles …