Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on September 15, 2014

News & Events

Joe Chernov on the State of Inbound at Social Brand Forum 2014 (VIDEO)

joe chernov social brand forum

Each year, HubSpot conducts a landmark study on the State of Inbound Marketing. This year’s report dives deeper then ever before into the growth of the “Inbound” movement. Specifically, it tracks the reach of Inbound beyond the borders of marketing …


Nick Westergaard

By Nick Westergaard on September 8, 2014

Podcast

YouTube vs. Vimeo; No Social Media at Ryder Cup?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church in Davenport, “YouTube vs. Vimeo — which network is better for video marketing?” Videos are one of the most …


Nick Westergaard

By Nick Westergaard on September 3, 2014

Social Media Integration

Stop Hiding Your Phone Number Online

phone number.001

I’m going to attempt to write one of those bold, opinionated posts that hopefully inspires you to take swift action. Ready? Here goes. If you hide your phone number online, you are telling your customers that they don’t matter.


Nick Westergaard

By Nick Westergaard on September 1, 2014

News & Events

Amy Schmittauer on Creating Better Video at Social Brand Forum 2014

amy schmittauer social brand forum

Do you want to know what’s super intimidating? Creating a video with an online video expert! And that’s exactly what Amy Schmittauer is. As the head of Vlog Boss Studios and the Savvy Sexy Social blog, Amy knows how to take your …


Nick Westergaard

By Nick Westergaard on August 29, 2014

Podcast

How Do You Keep Up with Everything — Like Hyperlapse?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question I get all the time online and off, “How do you keep up with everything? There are updates to social networks constantly!” Even this week we saw …


Nick Westergaard

By Nick Westergaard on August 25, 2014

News & Events

Kerry O’Shea Gorgone on Marketing and Law at the Social Brand Forum

kerry o'shea gorgone

As we get closer and closer to this year’s Social Brand Forum, we just can’t contain ourselves. That’s why we want to keep sharing Social Brand Forum sneak peek videos with you. This week, we were honored to sit down …


Nick Westergaard

By Nick Westergaard on August 22, 2014

Podcast

Stop Hating on the Ice Bucket Challenge

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed the growing online phenomenon of the ALS Ice Bucket Challenge. The movement, in which people challenge one another to donate to ALS or dump an ice-cold bucket of water on …


Nick Westergaard

By Nick Westergaard on August 18, 2014

News & Events

Jason Falls on Digital Success at Social Brand Forum 2014 (Video)

jason falls social brand forum

We are just over a month away from this year’s Social Brand Forum! In looking ahead to this exciting time, it’s also fun to look back at where this conference came from. Social Media Explorer used to do regional “Explore” …


Nick Westergaard

By Nick Westergaard on August 13, 2014

News & Events

Connecting Our Digital Dots – Introducing Two New Sites

connecting dots

Over the past couple of months (and years, really), we’ve been making changes in our organization both online and off. Today we have a final set of online updates to introduce that will further connect these digital dots.


Nick Westergaard

By Nick Westergaard on August 8, 2014

Podcast

Social Media vs Digital Marketing

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.