Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on August 28, 2015

Podcast

Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-30.mp3 Podcast: Play in new window | Download On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the …


Nick Westergaard

By Nick Westergaard on August 24, 2015

Podcast

How Realtime Branding Is Possible with Insights from Zignal Labs

zignal labs

http://traffic.libsyn.com/onbrand/Tim_Hayden_and_DJ_Waldow_On_Brand.mp3 Podcast: Play in new window | Download “Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim …


Nick Westergaard

By Nick Westergaard on August 21, 2015

Podcast

Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets”

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-29.mp3 Podcast: Play in new window | Download On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World …


Nick Westergaard

By Nick Westergaard on August 17, 2015

Podcast

The Secret of the Suitsupply Brand Experience: Empowering People

suitsupply nish

http://traffic.libsyn.com/onbrand/Nish_de_Gruiter_On_Brand.mp3 Podcast: Play in new window | Download “It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated …


Nick Westergaard

By Nick Westergaard on August 14, 2015

Uncategorized

Social Sound Bite: Facebook Streaming, Google’s New Name

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-28.mp3 Podcast: Play in new window | Download On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two big news stories in the world of social media and …


Nick Westergaard

By Nick Westergaard on August 12, 2015

Strategy

Marketing in Circles

marketing in circles

When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the …


Nick Westergaard

By Nick Westergaard on August 10, 2015

Podcast

Solving the Mysteries of Brand Strategy with Scott Monty

scott monty

http://traffic.libsyn.com/onbrand/Scott_Monty_On_Brand.mp3 Podcast: Play in new window | Download Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes …


Nick Westergaard

By Nick Westergaard on August 7, 2015

Podcast

Social Sound Bite: Instagram Ads, HootSuite Integration on the Way

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-27.mp3 Podcast: Play in new window | Download On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing …


Nick Westergaard

By Nick Westergaard on August 3, 2015

Podcast

Brand Unity vs. Uniformity with Josh Miles

josh miles

http://traffic.libsyn.com/onbrand/Josh_Miles_On_Brand.mp3 Podcast: Play in new window | Download “Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow …


Nick Westergaard

By Nick Westergaard on July 31, 2015

Podcast

Social Sound Bite: Hunting Lions Is Just Bad for Business

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-26.mp3 Podcast: Play in new window | Download On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably …