Author Archives: Nick Westergaard


The Bar Has Been Raised

the bar has been raised

There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know …


Nick Westergaard

By Nick Westergaard on October 24, 2014

Podcast

Social Media Unicorns + Monica Lewinsky Joins Twitter

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Marina Byezhanova, who told us that one of her biggest social media staffing challenges was finding the right people. Let’s chat about this. 


Nick Westergaard

By Nick Westergaard on October 17, 2014

Podcast

The Lowdown on Repurposing Content & Dreamforce 2014

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” Good question! Sometimes we can wring our …


Nick Westergaard

By Nick Westergaard on October 13, 2014

News & Events

Stories & Slides from the 2014 MarketingProfs B2B Forum

mpb2b

Last week I had the pleasure of being a part of the 2014 MarketingProfs B2B Forum in Boston. This event brings together over 800 B2B marketers from every US state and several distant countries. Keynotes included Scott Stratten, danah boyd, and …


Nick Westergaard

By Nick Westergaard on October 8, 2014

Strategy

Creative Marketing Today

creative marketing

A few weeks back my friends at Buffer invited me to moderate their #Bufferchat on Twitter on the topic of creative marketing. Creativity has always been an important tool for marketers, serving as either a campaign ingredient or embodied by …


Nick Westergaard

By Nick Westergaard on October 2, 2014

Social Spotlight

Should You Care About Ello?

ello

Admittedly the thought of writing an Ello post this early makes me want to throw up in my mouth a little bit. That said, here I sit. For those who haven’t already heard, Ello is the latest social network to …


Nick Westergaard

By Nick Westergaard on September 29, 2014

News & Events

Social Brand Forum 2014 Recap: Speaker Slides, Photos, & More

social brand 2014 recap

As the sun set last Friday, the Brand Driven team closed down another successful Social Brand Forum here in the heart of the heartland. Once again, the Midwest’s premier digital marketing event presented a bold intersection of expert content, engaging …


Nick Westergaard

By Nick Westergaard on September 19, 2014

Podcast

How Do You Find Time to Blog?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Tyler Scott via Twitter who asked, “How do you find the time to blog?” We all know that creating content is key (some would say it’s …


Nick Westergaard

By Nick Westergaard on September 15, 2014

News & Events

Joe Chernov on the State of Inbound at Social Brand Forum 2014 (VIDEO)

joe chernov social brand forum

Each year, HubSpot conducts a landmark study on the State of Inbound Marketing. This year’s report dives deeper then ever before into the growth of the “Inbound” movement. Specifically, it tracks the reach of Inbound beyond the borders of marketing …