Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on February 1, 2016

Podcast

The New Rules of Branding with David Meerman Scott

david meerman scott

http://traffic.libsyn.com/onbrand/David_Meerman_Scott_On_Brand.mp3Podcast: Play in new window | Download“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book …


Nick Westergaard

By Nick Westergaard on January 29, 2016

Podcast

Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-42.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided …


Nick Westergaard

By Nick Westergaard on January 25, 2016

Podcast

How the Harvard Business Review Has Built a Content Brand

harvard business review

http://traffic.libsyn.com/onbrand/Sarah_Green_Carmichael_On_Brand.mp3Podcast: Play in new window | DownloadToday brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm …


Nick Westergaard

By Nick Westergaard on January 22, 2016

Podcast

Social Sound Bite: 61% of CEOs Have No Social Media Presence

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-41.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that …


Nick Westergaard

By Nick Westergaard on January 18, 2016

Podcast

Why Think-Big Brands Need to Have Fun with Amy Schmittauer

amy schmittauer

http://traffic.libsyn.com/onbrand/Amy_Scmittauer_On_Brand.mp3Podcast: Play in new window | Download“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are …


Nick Westergaard

By Nick Westergaard on January 13, 2016

News & Events

Social Brand Forum 2016: Speakers Announced, Registration Open

socialbrand15.001

A new year brings many new things. At Brand Driven Digital we have two big events on the horizon. We’re excited to share the first with you today — Social Brand Forum 2016. Now in it’s fifth year, Social Brand …


When It Comes to Digital Marketing, Don’t Just Follow the Herd

digital marketing herd

Running is one of my favorite things. I try to run about 3 miles ever other day. When I’m faced with excessive amounts of delicious holiday treats as the past couple of weeks have presented I keep at it, in …


Nick Westergaard

By Nick Westergaard on January 11, 2016

Podcast

Understanding Brand Strategy with Mark Di Somma

mark di somma

http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …


Nick Westergaard

By Nick Westergaard on January 8, 2016

Podcast

Social Sound Bite: Twitter Prepares to Drop Their 140-Character Limit

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-40.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. …


Nick Westergaard

By Nick Westergaard on January 4, 2016

Podcast

How Social Video Can Help You Share Your Story with Brian Fanzo

brian fanzo on brand

http://traffic.libsyn.com/onbrand/Brian_Fanzo_On_Brand.mp3Podcast: Play in new window | Download“I love storytelling. It builds trust faster than anything else.” Brian Fanzo helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. …