Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on March 23, 2015

Podcast

Why Bacon Brands Beat Oatmeal Brands with Justin Foster

justin foster on brand

“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and …


Nick Westergaard

By Nick Westergaard on March 20, 2015

Podcast

Social Sound Bite: SXSW 2015 – More Meerkat, More Privacy

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best …


Nick Westergaard

By Nick Westergaard on March 16, 2015

Podcast

How to Rock Your Brand’s Content on LinkedIn with Jason Miller

jason miller on brand

“I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished …


Nick Westergaard

By Nick Westergaard on March 13, 2015

Podcast

Social Sound Bite: Why Meerkkat Matters

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their …


Nick Westergaard

By Nick Westergaard on March 11, 2015

Content Marketing

When It Comes to Content Marketing, Less Can Be More

less is more

While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. …


Nick Westergaard

By Nick Westergaard on March 9, 2015

News & Events

Social Brand Forum 2015 Speakers Announced, Early Registration Open

social brand forum

As we’re seven months out from Social Brand Forum 2015, we wanted to start sharing the line-up of speakers for this industry-leading digital marketing experience. This year’s event takes place on October 15-16 at the historic Englert Theatre in downtown Iowa City. …


Nick Westergaard

By Nick Westergaard on March 9, 2015

Podcast

Brand Consistency vs. Coherence with Barbara Apple Sullivan

barbara apple sullivan on brand

“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build …


Nick Westergaard

By Nick Westergaard on March 6, 2015

Podcast

Social Sound Bite: Is Google Killing Google+?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from …


Nick Westergaard

By Nick Westergaard on March 2, 2015

Podcast

How to Co-Create Brands with Tom Webster

tom webster on brand

“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship …


Nick Westergaard

By Nick Westergaard on February 27, 2015

Podcast

Social Sound Bite: Facebook Is NOT Dead to Young People 12–24

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact …