Author Archives: Nick Westergaard

Nick Westergaard

By Nick Westergaard on April 24, 2017

Podcast

Exploring the History of the Maker’s Mark Brand with Bill Samuels, Jr.

bill samuels jr on brand

http://traffic.libsyn.com/onbrand/Bill_Samuels_Jr_On_Brand.mp3Podcast: Play in new window | Download“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the …


Nick Westergaard

By Nick Westergaard on April 18, 2017

Podcast

BarkBox on Branding: The Convergence of Culture & Audience

http://traffic.libsyn.com/onbrand/Stacie_Grissom_On_Brand.mp3Podcast: Play in new window | Download“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative …


Nick Westergaard

By Nick Westergaard on April 3, 2017

Podcast

How to Protect Your Brand with Kerry O’Shea Gorgone

kerry gorgone on brand

http://traffic.libsyn.com/onbrand/Kerry_Gorgone_On_Brand.mp3Podcast: Play in new window | Download“The only policy you need is ‘don’t be a jerk!’” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, …


Nick Westergaard

By Nick Westergaard on March 27, 2017

Podcast

Connecting the Dots of Customer Experience with Bill Price

bill price on brand

http://traffic.libsyn.com/onbrand/Bill_Price_On_Brand.mp3Podcast: Play in new window | Download“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to …


Nick Westergaard

By Nick Westergaard on March 24, 2017

Podcast

Social Sound Bite: Which Social Networks Are Used Most Often

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-69.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison …


Nick Westergaard

By Nick Westergaard on March 20, 2017

Podcast

Access, Authenticity & Internal Advocacy with Bruce Kennedy

bruce kennedy on brand

http://traffic.libsyn.com/onbrand/Bruce_Kennedy_On_Brand.mp3Podcast: Play in new window | Download“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand’s …


Nick Westergaard

By Nick Westergaard on March 13, 2017

Podcast

LIVE Onstage at SXSW with Duff Stewart & Heather Whaling

sxsw live

http://traffic.libsyn.com/onbrand/SXSW_Live.mp3Podcast: Play in new window | DownloadThis week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a …


Nick Westergaard

By Nick Westergaard on March 6, 2017

Podcast

Reinventing Integrated Marketing Communications with Don E. Schultz

http://traffic.libsyn.com/onbrand/Don_Schultz_On_Brand.mp3Podcast: Play in new window | Download“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing …


Nick Westergaard

By Nick Westergaard on February 27, 2017

Podcast

How to Aim Your Brand for a Content Marketing Win with Doug Kessler

doug kessler on brand

http://traffic.libsyn.com/onbrand/Doug_Kessler_On_Brand.mp3Podcast: Play in new window | Download“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners …


Nick Westergaard

By Nick Westergaard on February 24, 2017

Podcast

Social Sound Bite: Facebook’s New Business Feature – Job Postings!

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-68.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled …