Whole Foods Gets It


November 29, 2006

There was a great story on All Things Considered last night about the in-store artists that Whole Foods employs to create their unique signage. They employ them full time and provide health benefits. Wow. Read or listen to the story and if you’re not already familiar with them, learn more about this remarkable business.

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.