Tag Archives: social media advertising
How to Plan Your Digital Marketing Strategy for 2016
A new year brings new social and digital opportunities for marketers at businesses big and small. As we wrap up one year, many find themselves at the heart of planning for what lies ahead. Specifically, how to up your brand’s … 
What You Need to Know About Instagram Ads
As more and more social media companies rush to generate revenue and sponsored content dominates feeds that were once entirely organic, Instagram is taking a more deliberate approach. Let’s take a look at what we know and what we need …
How to Plan Your 2015 Paid Social Media Advertising Budget
Many businesses use social media to grow awareness and customer loyalty. But for many, “social media increasingly means paid media” as David Berkowitz states in Ad Age. In 2015, Facebook will favor paid ads over organic posts, and Twitter, Instagram, …
