Tag Archives: real time marketing

April 9, 2014


The Biggest Lesson of Real-Time Marketing

If there’s one constant with marketers, it’s that we love to name things. Why talk about integrating your marketing with high-profile events such as the Super Bowl and the Olympics when you could coin a new phrase such as “real-time …

February 19, 2014

Social Media Strategy

Real Time Marketing Is Missing the Point

What began with Oreo’s now famous play during Super Bowl XLVII has become a real time marketing craze – a relentless pursuit by brands to capitalize on an engaged audience and maximize earned impressions.