Tag Archives: naming
Developing a Strong Brand Name with Brad Flowers
“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that. 
Developing Smile-Inducing Brand Names with Alexandra Watkins
“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast.
How to Develop the Right Brand Name with Naming Expert Mike Pile
http://traffic.libsyn.com/onbrand/Mike_Pile_On_Brand.mp3Podcast: Play in new window | Download“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s …
Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-59.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, …
How to Create a Brand Name with Naming Expert Marc Hershon
http://traffic.libsyn.com/onbrand/Marc_Hershon_On_Brand.mp3Podcast: Play in new window | DownloadYou might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including …
Why Your Brand Needs a Narrative with Jonathan Littman
http://traffic.libsyn.com/onbrand/Jonathan_Littman.mp3Podcast: Play in new window | Download“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author …
Tips for Developing a Brand Name
Recently our firm has been charged with naming several products, services, and companies for our clients. This has given us the opportunity to standardize and streamline the frameworks and tools that we use when creating a brand name. As this …
