Tag Archives: naming

Nick Westergaard

November 28, 2016


How to Develop the Right Brand Name with Naming Expert Mike Pile

http://traffic.libsyn.com/onbrand/Mike_Pile_On_Brand.mp3Podcast: Play in new window | Download“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s …

Nick Westergaard

October 14, 2016


Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-59.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, …

Nick Westergaard

May 11, 2015


How to Create a Brand Name with Naming Expert Marc Hershon

marc hershon on brand

http://traffic.libsyn.com/onbrand/Marc_Hershon_On_Brand.mp3Podcast: Play in new window | DownloadYou might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including …

Nick Westergaard

April 20, 2015


Why Your Brand Needs a Narrative with Jonathan Littman

jonathan littman

http://traffic.libsyn.com/onbrand/Jonathan_Littman.mp3Podcast: Play in new window | Download“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author …

Nick Westergaard

February 21, 2011

Branding / Strategy

Tips for Developing a Brand Name


Recently our firm has been charged with naming several products, services, and companies for our clients. This has given us the opportunity to standardize and streamline the frameworks and tools that we use when creating a brand name. As this …