Tag Archives: naming

October 26, 2020


Developing a Strong Brand Name with Brad Flowers

brad flowers on brand 2

“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that.

December 9, 2019


Developing Smile-Inducing Brand Names with Alexandra Watkins

alexandra watkins on brand

“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast.

November 28, 2016


How to Develop the Right Brand Name with Naming Expert Mike Pile

http://traffic.libsyn.com/onbrand/Mike_Pile_On_Brand.mp3Podcast: Play in new window | Download“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s …

October 14, 2016


Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-59.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, …

May 11, 2015


How to Create a Brand Name with Naming Expert Marc Hershon

marc hershon on brand

http://traffic.libsyn.com/onbrand/Marc_Hershon_On_Brand.mp3Podcast: Play in new window | DownloadYou might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including …

April 20, 2015


Why Your Brand Needs a Narrative with Jonathan Littman

jonathan littman

http://traffic.libsyn.com/onbrand/Jonathan_Littman.mp3Podcast: Play in new window | Download“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author …

February 21, 2011

Branding / Strategy

Tips for Developing a Brand Name


Recently our firm has been charged with naming several products, services, and companies for our clients. This has given us the opportunity to standardize and streamline the frameworks and tools that we use when creating a brand name. As this …