This blog sits at the intersection of branding and social media. There’s nothing more in the crosshairs of this thesis than the branding of a social network. Last week Twitter unveiled a new logo. A new bird really. When discussing …
Too often we over-analyze new logos out of context — spending far too much time examining them alone on-screen or on a solitary presentation board as though they were a Pollock to interpret. In reality, the other half of the …
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