For those of you who haven’t done so already, take a minute and set up a Google Alert or two or ten. Set one up for your name, your company name, your clients, your competitors, etc. Once set up, Google will email you the latest results (news, web, blogs) for your queries at intervals of your choosing. It’s a great way to see what’s really being said online about you and your brand. Go ahead and do this. It literally takes a minute.
Quick Tip: Google Alerts
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Nick Westergaard is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.
