Anyone watching Saturday Night Live on March 4 caught Natalie Portman’s hilarious rap video (part of SNL’s new digital short series — lately one of the highlights of the show) in which she sends up her good girl image.
Or, if you’re like me, try as you may have, you still fell asleep and missed it. So on Monday morning a friend emails it to you — posted on YouTube or any other third party video site — and you bust the aforementioned gut. Later you want to pass this funny bit of media on to another friend and go back to the site and find it yanked. The owner (NBC) has been policing and has ordered the content removed.
Bad for you. Good for NBC. Actually, once you snoop a bit, it turns out to be good for you both.
Good for them, not only for posting it on their own site but for adding a feature that encourages you to email it to a friend … using the NBC website, of course. So now both you and your friend are frequent flyers on NBC.com. Plus, you’ve now been primed for when this situation comes up again and you hear about a new SNL video or see it and want to pass it on, you know that NBC.com is the place to go. While you’re there you may even end up seeing who’s hosting next week. Or watching more content. Or any number of activities that could lead to you becoming an even more loyal SNL customer. Smart.
The Point? If you see a trend out there such as people spreading free video online or any situation where your customers are engaging friends and colleagues about your product, find a way to include yourself in the loop and join the conversation.
