Category Archives: Podcast

Nick Westergaard

March 15, 2021

Podcast

Neuromarketing with Matt Johnson & Prince Ghuman

matt and prince on brand

“I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company entering the market. That’s why we need to apply the latest in brain science and consumer behavior to our branding and marketing. Matt Johnson and Prince Ghuman, co-authors of Blindsight, are here to help us do just that.


Nick Westergaard

March 8, 2021

Podcast

Winning Hearts Through Branding with Evan Dash

Evan Dash On Brand

“When we stumbled into this, we didn’t know anything about branding. We just knew it was important.” ‘Stumbled into it’ is putting it mildly. As the CEO of StoreBound and creator of the Dash brand of kitchen tools, Evan Dash has built a big brand with a lot of heart. Literally. We discussed all of this and more this week on the On Brand podcast.


Nick Westergaard

March 1, 2021

Podcast

Focus Your Content Marketing with Steve Pockross

steve pcokross on brand

“First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make sense to add. As CEO at Verblio, helping marketers focus their content marketing is the focus of his work. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

February 22, 2021

Podcast

Transformation-Focused Branding with Allie Martin

allie martin on brand

“I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find “fame and fortune” and entrepreneurs get a little “selfish” with self-care. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

February 15, 2021

Podcast

Positioning and Planning for Growth with Benjamin Shapiro

benjamin shapiro on brand

“Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

February 8, 2021

Podcast

Brand Strategy Is Defined by Choices with Peter Wilken

peter wilken on brand

“The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast.


Nick Westergaard

February 1, 2021

Podcast

Brand Reinvention During a Pandemic with Joseph Jaffe

joseph jaffe on brand podcast

“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast.


Nick Westergaard

January 26, 2021

Podcast

How Leaders Create Culture Virtually with David Burkus

david burkus on brand

After a brief holiday hiatus, the On Brand podcast is back for 2021! And we’re kicking things off with an exciting new topic and guest. As we’ve discussed in various episodes through the years, leadership is critical in the development of standout brands. Already a challenging pursuit, leadership got a whole lot harder this past year. This week on the show, I was joined by David Burkus, author of the new book Leading from Anywhere.


Nick Westergaard

December 21, 2020

Podcast

Social Impact in Small Bites with Angel Mason Broadus

Angel Mason Broadus On Brand

“What we’re finding in nonprofit marketing today is that it’s really about helping people see the impact they’re having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

December 14, 2020

Podcast

How to Build an Unignorable Brand with Peter Levitan

peter levitan on brand podcast

“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast.