Category Archives: Podcast

Nick Westergaard

August 5, 2019

Podcast

Brands as Building Blocks of Our Personal Identity with David Lemley

david lemley on brand

http://traffic.libsyn.com/onbrand/David_Lemley_On_Brand.mp3Podcast: Play in new window | Download“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a …


Nick Westergaard

July 29, 2019

Podcast

Using Brand as a Leadership Tool with Lindsay Pedersen

lindsay pedersen on brand

http://traffic.libsyn.com/onbrand/Lindsay_Pederson_On_Brand.mp3Podcast: Play in new window | Download“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the …


Nick Westergaard

July 22, 2019

Podcast

Building a Startup Brand with ShowerPill Founder Justin Forsett

justin forsett on brand

http://traffic.libsyn.com/onbrand/Justin_Forsett_On_Brand.mp3Podcast: Play in new window | Download“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that …


Nick Westergaard

July 15, 2019

Podcast

Inside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller

lorraine barber miller on brand

http://traffic.libsyn.com/onbrand/Lorraine_Barber_Miller_On_Brand.mp3Podcast: Play in new window | Download“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what …


Nick Westergaard

July 8, 2019

Podcast

Brand Building Through Servant Leadership with Ken Blanchard

ken blanchard on brand

http://traffic.libsyn.com/onbrand/Ken_Blanchard_On_Brand_.mp3Podcast: Play in new window | Download“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they’ll take good …


Nick Westergaard

July 1, 2019

Podcast

Connecting Brand Strategy to Business Strategy with Jeff Swystun

jeff swystun on brand

http://traffic.libsyn.com/onbrand/Jeff_Swystun_On_Brand.mp3Podcast: Play in new window | Download“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also …


Nick Westergaard

June 24, 2019

Podcast

Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani

alexandra dimiziani on brand

http://traffic.libsyn.com/onbrand/Alexandra_Dimiziani_On_Brand.mp3Podcast: Play in new window | Download“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as …


Nick Westergaard

June 17, 2019

Podcast

Remixing Your Brand’s Story and Content with Judi Holler

judi holler on brand

http://traffic.libsyn.com/onbrand/Judi_Holler_On_Brand.mp3Podcast: Play in new window | Download“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear …


Nick Westergaard

June 10, 2019

Podcast

Finding Brand Relevancy in a Fast-Changing World with Allen Adamson

allen adamson on brand

http://traffic.libsyn.com/onbrand/Allen_Adamson_On_Brand_.mp3Podcast: Play in new window | Download“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for …


Nick Westergaard

June 3, 2019

Podcast

How to Orchestrate Your Brand Experience with Karin Soukup

karin soukup on brand

http://traffic.libsyn.com/onbrand/Karin_Soukup_On_Brand_.mp3Podcast: Play in new window | Download“Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at …