How Do You Know Which Content to Try First?

January 24, 2014


This week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “How do we choose which platform to try first for content?” Getting started with content marketing in various forms is a challenge many face. Let’s chat about how and where we should get started with content marketing.

Finding the right type of content to meet your customers’ digital needs is a trial and error process. You have to approach your work with a “guess and test” strategy and figure out which types of content and which social networks make the most sense. This week, we also had a call from Mona at Kirkwood Community College, who asked how she could make her classes that she teaches more social.

For this week’s social media news, we discussed an update from Facebook with some changes on what’s favored most in the news feed — plain text updates vs. links — and how this affects your brand.

Speaking of content marketing … you should attend one of our upcoming Content Marketing Boot Camps in Cedar Rapids, Des Moines, Cedar Falls, Davenport, Ames, and Madison. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for any of our Content Marketing Boot Camps.

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

Remember to subscribe to the show on iTunes — and don’t be shy about giving us a rating and review to help others find us. You can also listen to the show via Stitcher Radio.

Until next week, see you on the Internet!

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.