I hope to use this blog to share my thoughts on marketing communications in our upside-down world where all of the rules have changed and it’s eat or be eaten. [LITERARY REFERENCE ALERT:] I think it was James Thurber who said, “It is better to have some of the questions than all of the answers.” I think I’ll rip ‘ol Jim off and call that my thesis for this blog. I don’t have all of the answers but I do think having a thoughtful discussion about the state of marketing is the only way to stay afloat.
Stay tuned. Profound thoughts to come!