If you haven’t checked out Firefox, the simple, quick-loading, secure browser that’s gaining traction among consumers eager for an alternative to Microsoft IE, you’re missing out.
But technical wonderment aside, what should also be taken note of are the viral marketing efforts surrounding this product. When I first downloaded the browser, their simple interface directed to spread the good word about Firefox. This link took me to SpreadFirefox.com, a site that hosts related blogs and gives eager users the tools they need for converting the masses.
At first glance, this movement made me think that the Spread Firefox campaign was the Howard Dean of browsers (minus the scream and the eventual burnout). Turns out that the Spread Firefox site was built on Civic Space, the same software behind Dean’s groundbreaking online campaign.
If you need helping imagining how can make your product or service more viral (getting your customers to spread your ideas for you), use Spread Firefox to get started. Maybe you can come up with a contest among users, easy tools for adding a link to your site, maybe someone would even purchase apparel touting your product or service.
All of these viral strategies and many more are currently in play on the Spread Firefox site and challenging you to step up and get viral with your business.
To learn more about the backstory of Firefox, check out this article from Wired or discover for yourself by downloading Firefox now for free.
