Drive Time


October 31, 2005

In Seth Godin’s recent book, All Marketers Are Liars (a must read), he included a unique item in the appendices. At the end of his great book, he included the titles of several other great books. One was the Tom Peters Seminar: Crazy Times Call for Crazy Organizations. I got the audiobook and listened to it on my way to and from work. What a valuable window of time to get centered for the coming day — especially with Tom’s exhilarating referendum on the changing face of business today (it was so good I listened to it twice). I would highly recommend either the book or the audiobook though the author’s delivery in the latter adds some extra panache. Again, if you’re not taking advantage of your drive time and you haven’t read anything of Tom’s, go to your bookstore or library right now and pick up this engaging classic.

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.