Category Archives: Content Marketing
Content Creation vs. Curation
A recent study from MarketingProfs and the Content Marketing Institute on the state of content marketing reported that B2B marketers’ chief concern was producing enough content. This represents a shift, as in previous years the biggest challenge had been creating … 
A Content Marketing Miracle on 34th Street
Creating useful content that helps customers solve their problems is anything but a new idea. In fact, you can even find examples of this in unexpected places. While settling in to watch one of my favorite holiday classics, Miracle on …
The Best-Kept Content Marketing Secrets
As social media talking heads say, content is king. For both B2B and B2C businesses, creating content to share across social channels is increasingly how brands are making the leap from good to great. In recent years studies from MarketingProfs …
7 Content Trends B2B Marketers Need to Know About
When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest …
How Brand Journalists Can Create Olympic-Sized Content
For many brands, the true potential of social media marketing is unlocked when it’s used to bridge online and offline engagement. Sponsorships are an incredible opportunity to connect these dots. How exactly does a brand go about doing this? Take …
Breaking the Boring Barrier of B2B Social Media
There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at pharmaceutical advertising. “Where does …
Creating Content with Purpose
Social networks, blogs, videos, podcasts, ebooks, and emails — oh my! As marketers, we have one of the most diverse toolboxes at our disposal that we’ve ever had in the history of our trade. As recently as 15 years ago, …
Explosive Content: Do You Light the Fuse & Run or Defuse?
In the ’90s there was a Saturday Night Live sketch starring the late, great Phil Hartman as an avant garde acting teacher. Throughout his instruction he would weave in attention-getting broad generalizations such as “I don’t like women. They don’t …
Writing Is Selling: Why Content Creation Is Worth the Time
“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as …
Time Management Tips for Creating Better Content
So, now that you’re sold on the concept of content marketing for your brand — what’s next? Probably making some of that aforementioned content, which is also where many businesses hit a snag. You see, developing strong content takes time …
