Category Archives: Content Marketing

February 11, 2013

Content Marketing

Content Creation vs. Curation

content marketing

A recent study from MarketingProfs and the Content Marketing Institute on the state of content marketing reported that B2B marketers’ chief concern was producing enough content. This represents a shift, as in previous years the biggest challenge had been creating …

December 17, 2012

Content Marketing

A Content Marketing Miracle on 34th Street

content marketing miracle

Creating useful content that helps customers solve their problems is anything but a new idea. In fact, you can even find examples of this in unexpected places. While settling in to watch one of my favorite holiday classics, Miracle on …

November 26, 2012

Content Marketing

The Best-Kept Content Marketing Secrets

As social media talking heads say, content is king. For both B2B and B2C businesses, creating content to share across social channels is increasingly how brands are making the leap from good to great. In recent years studies from MarketingProfs …

October 25, 2012

Content Marketing

7 Content Trends B2B Marketers Need to Know About

When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest …

August 2, 2012

Content Marketing

How Brand Journalists Can Create Olympic-Sized Content

For many brands, the true potential of social media marketing is unlocked when it’s used to bridge online and offline engagement. Sponsorships are an incredible opportunity to connect these dots. How exactly does a brand go about doing this? Take …

Breaking the Boring Barrier of B2B Social Media

There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at pharmaceutical advertising. “Where does …

June 18, 2012

Content Marketing

Creating Content with Purpose

Social networks, blogs, videos, podcasts, ebooks, and emails — oh my! As marketers, we have one of the most diverse toolboxes at our disposal that we’ve ever had in the history of our trade. As recently as 15 years ago, …

May 17, 2012

Content Marketing

Explosive Content: Do You Light the Fuse & Run or Defuse?

In the ’90s there was a Saturday Night Live sketch starring the late, great Phil Hartman as an avant garde acting teacher. Throughout his instruction he would weave in attention-getting broad generalizations such as “I don’t like women. They don’t …

April 5, 2012

Blogging / Content Marketing

Writing Is Selling: Why Content Creation Is Worth the Time

“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as …

March 8, 2012

Blogging / Content Marketing

Time Management Tips for Creating Better Content

So, now that you’re sold on the concept of content marketing for your brand — what’s next? Probably making some of that aforementioned content, which is also where many businesses hit a snag. You see, developing strong content takes time …