Category Archives: Brand Snapshot
Fast Food Chains Succeed on Social Media with Unconventionality
Taco Bell won the Ad Age Marketer of the Year Award in 2013, and for good reason. According to the publication, the chain posted an eight percent increase in US sales in 2012 (double the gains of McDonald’s). The launch … 
Spirit Halloween Keeps Fans Engaged Year Round
Every fall, our neighborhoods’ abandoned department stores and failed furniture galleries are filled with spooky pumpkins, masks, and fishnet stockings. Spirit Halloween, launched in 1983, is arguably the leader in the Halloween retail industry. And impressively, it jumped in on …
ASMALLWORLD Builds Elite Brand Through Social Boasting
Luxury brands have been an interesting specimen to watch in the social realm. While plenty of brands have made outstanding leaps and bounds in audience reach (Burberry, the #1 luxury brand on social media, has over 16 million Facebook likes, …
Nostalgia-Powered Social Media Drives Lisa Frank’s Resurgence
Ah, the 90s. Tamagotchi, Fruit Stripe, and Slime Time Live. Times were simpler; the dot-com bubble hadn’t burst yet, and books were printed solely on paper. For better or for worse, some of our most beloved products (ahem, Doritos 3Ds) …
Dreaming Cow Creamery Builds Trust on YouTube and Instagram
Many organic dairy producers gloat about the well-being of their non-GMO fed cows. They claim the cows are humanely raised on small, locally owned farms, where they are free to graze the fields and munch on grass all day. Plenty …
#RoyalBaby Provides Brands with Opportunities for Timely Content
It’s a boy! As Catherine, Duchess of Cambridge, and husband Prince William welcomed their first child Monday, many brands wanted to take advantage of the opportunity to join in the celebration. While some like Fitness Magazine (below) popped virtual bottles, …
Nissan Uses Instagram and Vine to Put Versa in Customers’ Hands
Our new Brand Snapshot series takes a look at a bold, visually driven social media campaigns. This week, we take a look at how Nissan uses Instagram and Vine in a fun new contest featuring the Versa Note.
