Nick Westergaard

By Nick Westergaard on June 17, 2019

Podcast

Remixing Your Brand’s Story and Content with Judi Holler

judi holler on brand

“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 10, 2019

Podcast

Finding Brand Relevancy in a Fast-Changing World with Allen Adamson

allen adamson on brand

“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 3, 2019

Podcast

How to Orchestrate Your Brand Experience with Karin Soukup

karin soukup on brand

“Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show.


Nick Westergaard

By Nick Westergaard on May 27, 2019

Podcast

Finding the Epicenter of Branding and Culture with Dennis Hahn

dennis hahn on brand

“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with Dennis Hahn, chief strategy officer at Liquid.


Nick Westergaard

By Nick Westergaard on May 20, 2019

Podcast

Creating a Heart-Centered Brand with Stephanie Nivinskus

stephanie ninvinskus on brand

“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, leadership and culture, and more.


Nick Westergaard

By Nick Westergaard on May 13, 2019

Podcast

Bridging the Brand Activation Gap with Mitch Duckler

“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 6, 2019

Podcast

Mapping a Customer-First Journey with Nancie McDonnell Ruder

nancie mcdowell ruder on brand

“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, founder of Noetic Consultants, this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 29, 2019

Podcast

Cultivating a Creative Culture with Justin Dauer

justin dauer

“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a Creative Culture. The author Justin Dauer is my guest on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 22, 2019

Podcast

How Brands Can Apply Design Thinking with Alain Sylvain

alain sylvain on brand

“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 15, 2019

Podcast

Taming the Brand Experience Beast with Darren Coleman

darren coleman on brand

“Building a brand is everyone’s job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout brand experiences. We discussed how to tame this beast and more this week on the On Brand podcast.