Nick Westergaard

By Nick Westergaard on August 19, 2019

Podcast

How to Build a Challenger Brand with Prentice Howe

prentice howe on brand

“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook.


Nick Westergaard

By Nick Westergaard on August 12, 2019

Podcast

Boosting Brand Scale and Impact with Raul Hernandez

raul hernandez on brand

“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on August 5, 2019

Podcast

Brands as Building Blocks of Our Personal Identity with David Lemley

david lemley on brand

“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 29, 2019

Podcast

Using Brand as a Leadership Tool with Lindsay Pedersen

lindsay pedersen on brand

“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand strategist and author of the book Forging an Ironclad Brand.


Nick Westergaard

By Nick Westergaard on July 22, 2019

Podcast

Building a Startup Brand with ShowerPill Founder Justin Forsett

justin forsett on brand

“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an “undersized and overmatched” NFL running back, Justin Forsett became an underdog fan favorite. He’s brought this same scrappiness to his work as an entrepreneur as the creator of the ShowerPill. We discussed Justin’s journey as an athlete and brand builder this week on the On Brand Podcast.


Nick Westergaard

By Nick Westergaard on July 15, 2019

Podcast

Inside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller

lorraine barber miller on brand

“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 70-year old category creator like ADP? This week on the On Brand podcast, I was joined by ADP Senior Vice President and Chief Marketing Officer Lorraine Barber-Miller who took us behind the scenes of their first rebrand in the company’s storied history.


Nick Westergaard

By Nick Westergaard on July 8, 2019

Podcast

Brand Building Through Servant Leadership with Ken Blanchard

ken blanchard on brand

“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they’ll take good care of your customers.” This week, for the 200th episode of the On Brand podcast, I had the honor of interviewing another business legend. Ken Blanchard is the coauthor of 65 books from The One Minute Manager to his latest The Simple Truths of Service. We talked about his life and work this week on the show.


Nick Westergaard

By Nick Westergaard on July 1, 2019

Podcast

Connecting Brand Strategy to Business Strategy with Jeff Swystun

jeff swystun on brand

“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 24, 2019

Podcast

Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani

alexandra dimiziani on brand

“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing partner of TwentyFirstCenturyBrand, where she helps build, well — brands for the 21st century! We discussed what this means and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 17, 2019

Podcast

Remixing Your Brand’s Story and Content with Judi Holler

judi holler on brand

“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast.