Nick Westergaard

By Nick Westergaard on May 6, 2019

Podcast

Mapping a Customer-First Journey with Nancie McDonnell Ruder

nancie mcdowell ruder on brand

“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, founder of Noetic Consultants, this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 29, 2019

Podcast

Cultivating a Creative Culture with Justin Dauer

justin dauer

“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a Creative Culture. The author Justin Dauer is my guest on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 22, 2019

Podcast

How Brands Can Apply Design Thinking with Alain Sylvain

alain sylvain on brand

“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 15, 2019

Podcast

Taming the Brand Experience Beast with Darren Coleman

darren coleman on brand

“Building a brand is everyone’s job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout brand experiences. We discussed how to tame this beast and more this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 8, 2019

Podcast

Winning Your Customers’ Hearts and Minds with Kieran Flanagan

kieran flanagan on brand

“One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He’s responsible for managing all of HubSpot’s global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 1, 2019

Podcast

Designing Meaningful Brand Experiences with Steven Denekas

steven denekas on brand

“Experiences bring brand values to life.” As leader of the creative team at BASIC, Steven Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he does. We discussed how he brings this design mindset to brand experiences this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 25, 2019

Podcast

The Cold Shower Digital Marketers Need to Take with Ryan Cote

ryan cote on brand

Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, Ryan Cote knows a thing or two about what marketers should be doing. We discussed this on this week’s episode of the On Brand podcast. (NOTE: Your friendly neighborhood podcaster was both on the go using his secondary mic and a little under the weather so the audio quality is a little sub-par this week.)


Nick Westergaard

By Nick Westergaard on March 11, 2019

Podcast

How to Develop Tasty Content That Sells with Rev Ciancio On Brand

rev ciancio on brand

“You have to think of your marketing on every channel today. If you’re a restaurant, you can’t just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content marketing in the food and hospitality industry — with the one, the only David “Rev” Ciancio.


Nick Westergaard

By Nick Westergaard on February 25, 2019

Podcast

How to Create Presentations That Are On Brand with James Ontra

james ontra on brand

“Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren’t branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder and CEO of Shufflrr, James joined me this week on the On Brand podcast for a discussion of all things related to branded presentations.


Nick Westergaard

By Nick Westergaard on February 18, 2019

Podcast

Thinking Outside of the Box and Breaking the Wheel with Jay Acunzo

jay acunzo on brand podcast

“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about pushing beyond the everyday and inspiring others to create and share exceptional stories. We discussed all of this and more on this week’s episode of the On Brand podcast.