Nick Westergaard

By Nick Westergaard on June 18, 2018

Podcast

Embracing Design Thinking for Your Brand with Jon Kolko

jon kolko on brand

“Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work with Jon Kolko, author of Creative Clarity and Partner at Modernist Studio.


Nick Westergaard

By Nick Westergaard on June 11, 2018

Podcast

Asking for Help and Reinforcements for Your Brand with Heidi Grant

“We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to have Heidi Grant back on the podcast. She’s the Global Director of Research and Development at the Neuroleadership Institute and the author of several books including her latest Reinforcements: How to Get People to Help You. We discussed how to move people to get involved and take action on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 4, 2018

Podcast

How Brands Can Get Ahead of the Creative Curve with Allen Gannett

allen gannett on brand podcast

“Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company with a left-brained marketing focus. However, he just wrote a book on cultivating creativity. Marketers can overcome today’s challenges by mastering both hemispheres and getting creative with how we organize our work. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 28, 2018

Podcast

Crafting Your Brand’s Signature Story with David Aaker

david aaker on brand

“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He’s also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 21, 2018

Podcast

Why Brands Have to Take a Stand to Stand Out Today with Katie Kern

katie kern

“Why is our industry slow to adapt? Because the way we’ve done things had always worked …” Until it didn’t. While technology has changed the marketing and PR industry significantly, we’re also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 14, 2018

Podcast

Brand Storytelling at the Santa Barbara Zoo with Dean Noble

“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 7, 2018

Podcast

Mastering Your Brand’s Verbal Identity with Al Hussain

al hussain

“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 30, 2018

Podcast

The Legal Implications of Brand Building with Jenny Odegard

jenny odegard on brand

“Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she helps people do just that. Jenny Odegard is a lawyer focusing on people and companies in advertising, marketing, and other creative industries. We discussed what your brand should know about the law on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 23, 2018

Podcast

Better Brand Experience Through Brand Education with Justin Wartell

justin wartell on brand

“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monigle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this brand builder knows that it all comes down to answering the big questions like “Why do we do that?” We discussed brand education, experience, and more on this on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 20, 2018

Podcast

Social Sound Bite: Starbucks Steps Up in a Crisis

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.