Nick Westergaard

By Nick Westergaard on October 1, 2018

Podcast

What It Means to Be an Everywhere Brand with Jeff Rohrs

jeff rohrs on brand

“Consumers deserve perfect info about businesses everywhere. We can all agree on that.” Going out of the gate, Jeff Rohrs reminded us of what’s at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is on the leading edge as brands work to manage all of the digital knowledge that’s available today. We discussed what data, voice, AI, and AR mean for “everywhere brands” this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on September 24, 2018

Podcast

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin Dean is President of Marketing Services at Experian. He joined me this week on the On Brand podcast for a discussion about how data and systems driven brand loyalty. Enjoy!


Nick Westergaard

By Nick Westergaard on September 17, 2018

Podcast

Crafting Brand Stories That Sell with Amber Williams

amber williams on brand

Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on September 10, 2018

Podcast

How to Turn an Entrepreneur’s Voice into Brand Voice with Kate Boyd

kate boyd on brand

“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves as she creates marketing and sales systems. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on August 27, 2018

Podcast

Marty Neumeier Scrambles Up Business Books and Agile Strategy

marty neumeier on brand podcast

“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy!


Nick Westergaard

By Nick Westergaard on August 20, 2018

Podcast

Exploring the New Reality of Brand Building with Cathy Hackl

cathy hackl on brand

“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on August 13, 2018

Podcast

Building a Long-Term Legacy for Your Brand with Lucas Conley

lucas conley

“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 30, 2018

Podcast

Discussing the Drivers of Dynamic Brands with Luke Beatty

luke beatty on brand

“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric.” And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 23, 2018

Podcast

The Architecture of Building Brand Intimacy with Mario Natarelli

mario natarelli on brand podcast

“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same. Author and brand strategist Natarelli was kind enough to share them with us on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 16, 2018

Podcast

Making Sense of Advertising’s Existential Crisis with Kevin Kelly

kevin kelly on brand

“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of BigBuzz Marketing Group, helped us get to the bottom of these big questions on this week’s episode of the On Brand podcast.