For the Iowa Department of Transportation (DOT), having a few thousand extra sets of eyes on the roads can mean increased safety for all drivers. Because of this, the department has created a push for social media engagement that will …
Each year, SXSW Interactive draws nearly 20,000 attendees from as many as 63 countries throughout the world to Austin to consume over 900 conference sessions. Given these mind-blowing statistics, it’s no surprise that SXSW is a major event in the …
If there’s one topic in social media that is at the same time discussed extensively and yet barely understood, it’s effectively measuring ROI. However, a new primer is available for free that sheds some light on this most challenging of …
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