Tag Archives: makers mark
Exploring the History of the Maker’s Mark Brand with Bill Samuels, Jr.
http://traffic.libsyn.com/onbrand/Bill_Samuels_Jr_On_Brand.mp3Podcast: Play in new window | Download“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the … 
The 4 Most Powerful Words a Marketer Can Use
You often hear couples talk about saying those three little words — I love you. However, in the relationship between a brand and their customers, it’s four little words that can make all the difference in the world.
