On Brand: A Podcast About Branding

on brand podcast

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips.

On Brand is sponsored by Twenty20 — your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand.

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The Secret Sauce to Personal Branding with Phil Pallen

phil pallen on brand
phil pallen on brand

“The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk about. And that’s exactly what we did on this week’s episode of the On Brand podcast. Enjoy!

Branding Luxury Real Estate with Matthew Leone

matthew leone
matthew leone

“We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market in New York. Matthew Leone, Chief Marketing Officer of Halstead, discussed all of this and more on this week’s episode of the On Brand podcast.

Embracing Design Thinking for Your Brand with Jon Kolko

jon kolko on brand
jon kolko on brand

“Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work with Jon Kolko, author of Creative Clarity and Partner at Modernist Studio.

Asking for Help and Reinforcements for Your Brand with Heidi Grant

“We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to have Heidi Grant back on the podcast. She’s the Global Director of Research and Development at the Neuroleadership Institute and the author of several books including her latest Reinforcements: How to Get People to Help You. We discussed how to move people to get involved and take action on this week’s episode of the On Brand podcast.

How Brands Can Get Ahead of the Creative Curve with Allen Gannett

allen gannett on brand podcast
allen gannett on brand podcast

“Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company with a left-brained marketing focus. However, he just wrote a book on cultivating creativity. Marketers can overcome today’s challenges by mastering both hemispheres and getting creative with how we organize our work. We discussed all of this and more on this week’s episode of the On Brand podcast.

Crafting Your Brand’s Signature Story with David Aaker

david aaker on brand
david aaker on brand

“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He’s also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast.

Why Brands Have to Take a Stand to Stand Out Today with Katie Kern

katie kern
katie kern

“Why is our industry slow to adapt? Because the way we’ve done things had always worked …” Until it didn’t. While technology has changed the marketing and PR industry significantly, we’re also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast.

Brand Storytelling at the Santa Barbara Zoo with Dean Noble

“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast.

Mastering Your Brand’s Verbal Identity with Al Hussain

al hussain
al hussain

“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast.

The Legal Implications of Brand Building with Jenny Odegard

jenny odegard on brand
jenny odegard on brand

“Does your brand exist legally? The depends on what your brand is.” We only tackle the big questions on this podcast! Our guest this week isn’t a branding author, marketing strategist, or someone working in the trenches, building brands. But she helps people do just that. Jenny Odegard is a lawyer focusing on people and companies in advertising, marketing, and other creative industries. We discussed what your brand should know about the law on this week’s On Brand podcast.