On Brand: A Podcast About Branding

on brand podcast

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away.

Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. Remember, to help others find the show, please consider leaving a rating and review on iTunes. (Need a quick tutorial on how to do this? Check this out.)

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Building the Brand Experience Inside and Out at Salesforce

john zissimos on brand
john zissimos on brand

“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.

Brands Need to Listen Up Says Elasticity’s Jason Falls

jason falls on brand
jason falls on brand

“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at Elasticity joined us for a raucous “Jason Falls” brand conversation around social listening, branding with attitude, and more on this week’s episode of the On Brand podcast.

Social Sound Bite: Facebook, Twitter, and Instagram vs. Snapchat

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment when Facebook is looking to make their Messenger app even more like Snapchat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Why Your Content Strategy Is Only As Good as Your Brand Strategy

yoav schwartz on brand
yoav schwartz on brand

“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast.

Social Sound Bite: YIKES! A New Facebook Algorithm (AGAIN!)

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this update will focus more on the content you spend the most time with. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm

lisa grimm on brand
lisa grimm on brand

“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards to working with the creative team and engaging with customers, Lisa has her eye on both the big picture and the tactical, practical day-to-day operations. I couldn’t wait to discuss all of this with her on this week’s episode of the On Brand podcast.

Social Sound Bite: Where Facebook Hid Your Favorite Page Features

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using Facebook as your page! We tell you where they are on this week’s show. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich

gini dietrich on brand.001
gini dietrich on brand.001

“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast.

Social Sound Bite: NFL Twitter Streaming, Longer Instagram Videos

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the NFL’s Thursday Night Football games. Instagram is also in the process of rolling out a longer, 60-second limit for videos. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Why Having a Brand Filter Makes Decisions Easy at AWeber

mike smith on brand
mike smith on brand

“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing solution AWeber, Mike has been responsible for reinvigorating the venerable brand and bringing it to life across new touch points including a live event and a mascot. I couldn’t wait to talk to Mike about all of this on this week’s On Brand podcast.