On Brand: A Podcast About Branding

on brand podcast

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away.

Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. Remember, to help others find the show, please consider leaving a rating and review on iTunes. (Need a quick tutorial on how to do this? Check this out.)

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Social Sound Bite: Facebook’s New Business Feature – Job Postings!

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right people was a top need. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Telling Your Brand’s Story in the Snapchat Age with Jed Record

jed record on brand
jed record on brand

“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year than Snapchat. Jed Record joined us in Iowa last fall for the Social Brand Forum. Since then, both Snapchat and the emerging story media format have evolved even more. We discussed all of this on this week’s On Brand podcast.

Social Sound Bite: What Goes Into the Instagram Algorithm

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed new data on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually stronger than ever. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Developing a Consistent Brand Voice and Language with Brad Flowers

brad flowers on brand
brad flowers on brand

“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around your story and communicate that internally. Brad Flowers co-founded and leads a language and story-focused branding firm, Bullhorn. We talked about all of that and more on this week’s On Brand podcast.

Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are faltering. Over at Facebook, it’s the exact opposite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Answering All of Your Customers’ Questions with Marcus Sheridan

marcus sheridan on brand
marcus sheridan on brand

“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to the content marketing legend and author about all of this, on this week’s On Brand podcast.

Social Sound Bite: Instagram Stories Are More Popular Than Snapchat

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is currently winning the story wars. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001
dave gerhardt on brand.001

“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, Jay Acunzo told a story on the podcast about how Drift made the bold move of un-gating all of their content. I couldn’t wait to hear this story first hand from Drift’s Director of Marketing Dave Gerhart on this week’s episode of the On Brand podcast.

Social Sound Bite: Rogue Tweets from Badlands National Park

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent “rogue tweets” from Badlands National Park, in response to an alleged media blackout for federal agencies from the Trump White House. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Millennial Marketing and Media Brands with Gabriella Mirabelli

gabriella mirabelli on brand
gabriella mirabelli on brand

“You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.