On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away.
Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. Remember, to help others find the show, please consider leaving a rating and review on iTunes. (Need a quick tutorial on how to do this? Check this out.)
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“Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. He has also been instrumental in transforming the way society is educated about illness and the possible options for relief. We discussed all of this and more on this week’s episode of the On Brand podcast.
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data on Snapchat’s users following the growth Instagram has experienced since
copying Snapchat adding a stories feature of their own. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters more and more for brands. Barry Feldman’s new book, The Road to Recognition, provides a handy reference guide for those building new personal brands as well as seasoned personal brands. We discussed all of this and more on this week’s episode of the On Brand podcast.
“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast.
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — more than doubling over the past two years. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same non-branding interests as I do. In addition to talking branding, we managed to work in The West Wing, Doctor Who, and Star Trek on this week’s lively episode of the On Brand podcast.
“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels, Sr. His son, Bill Samuels, Jr., led much of that growth. From their wax-dipped bottles to their brand ambassador program, Maker’s has built a brand as unique as their spirits. I couldn’t wait to discuss all of this and more with Bill on this week’s episode of the On Brand podcast.
“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like BarkBox. The company and its people love what they do and who they do it for. And it shows. This week, Bark’s Editor in Chief Stacie Grissom joined me for a chat on the On Brand podcast about all of this and much more.
“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of the nicest (read: not jerky!) people both online and off. We discussed the legal implications of new forms of media, copyright, podcasting, and more on this week’s episode of the On Brand podcast.
“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the most critical brand touchpoints. We discussed all of this and more on this week’s episode of the On Brand podcast.