On Brand: A Podcast About Branding

on brand podcast

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away.

Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. Remember, to help others find the show, please consider leaving a rating and review on iTunes. (Need a quick tutorial on how to do this? Check this out.)

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Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand
carla johnson on brand

“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.

Moving Your Brand from Average to Exceptional with Jay Acunzo

jay acunzo
jay acunzo

“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast reminded us that we need to always ask ourselves why we’re doing this and who we’re doing it for if we want to close the chasm between average and exceptional.

Social Sound Bite: How Wendy’s Handles Social Media Trolls

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy’s and a social media troll. Instead of following conventional wisdom and ignoring the troll, Wendy’s engaged. The results will surprise you. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Seth Godin on Branding, Books, and Education (Episode 100 – Part 2)

seth godin on brand
seth godin on brand

In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more great guests like Seth in the future. Enjoy this week’s 100th episode of the On Brand podcast featuring the one, the only Seth Godin!

Authenticity in Branding with Patrick Hanlon (Episode 100 – Part 1)

patrick hanlon
patrick hanlon

This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our first guest ever on January 1, 2015, was Patrick Hanlon, author of Primal Branding and The Social Code. A lot has changed since then and I couldn’t wait to catch up with On Brand guest #1.

Non-Obvious Trends for 2017 with Rohit Bhargava

Rohit Bhargava On Brand
Rohit Bhargava On Brand

“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses need to be aware of in his Non Obvious book series. The 2017 edition just came out and I couldn’t wait to ask Rohit about it on the On Brand podcast.

What’s Next for Brands and Content Marketing with Robert Rose

robert-rose-on-brand
robert-rose-on-brand

“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a Senior Contributing Consultant for Digital Clarity Group, he helps organizations throughout the world enhance their content marketing and customer experience. We talked about content today, tomorrow, and in the new year ahead on this week’s episode of the On Brand podcast.

Social Sound Bite: Liking Comments and Other New Instagram Features

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments altogether, and reporting abuse anonymously. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Creating Experiences Customers Crave with Nicholas Webb

nicholas-webb
nicholas-webb

“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been awarded over 45 patents. He now channels his innovative skills to help some of the world’s top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast.

Social Sound Bite: Should You Use Hashtags on Facebook?

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.