On Brand: A Podcast About Branding

on brand podcast

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away.

Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. Remember, to help others find the show, please consider leaving a rating and review on iTunes. (Need a quick tutorial on how to do this? Check this out.)

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Brand Yourself or You Risk Being Branded by Others

deb gabor
deb gabor

“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t talking to your customers, finding out what’s important to them, and making that a part of your brand story, you run the risk of being branded by them. She discussed all of this on the On Brand podcast.

Social Sound Bite: Is Twitter in Trouble?

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it’s not super great. With a recently downgraded market share of the US social networking space, Twitter is flailing — adding features, seeing what works, and trying to stop the bleeding. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

How Schwinn Uses Stories to Power Brand Advocacy

samantha hersil
samantha hersil

“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to communicate this history while finding new stories from customers, advocates, and their own innovations. We discussed all of this on this week’s episode of the On Brand podcast.

Social Sound Bite: Why Is Facebook Blocking Ad-Blockers?

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the ad-blocking apps that many love. Let’s take a closer look. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

How Stories Can Help Your Brand Stand Out with Aaron Orendorff

aaron orendorff on brand
aaron orendorff on brand

“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise that’s hard to break through. Aaron Orendorff helps college students, speaking audiences, and marketing clients do just that. We discussed all of this on this week’s episode of the On Brand podcast.

Connecting Brain Science and Branding with Daryl Weber

daryl weber on brand
daryl weber on brand

“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of human behavior and branding. He’s the author of the new book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. We discussed the book and the science behind it on this week’s episode of the On Brand podcast.

Practicing Data-Driven Empathy with Andy Crestodina

andy crestodina
andy crestodina

“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is also a speaker at Social Brand Forum 2016 in Iowa City this September, where he’ll be talking about Google Analytics Fundamentals: How to Measure What Matters For Your Business. We discussed all of this on this week’s On Brand podcast.

Social Sound Bite: Why You Should Pay Attention to Pokemon Go

social sound bite
social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s look at why. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Embracing Your Community Both Online and Off with Erica McGillivray

erica mcgillivray moz
erica mcgillivray moz

“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the brand’s community both online and off. As you’ll learn, Erica also has a formidable comic book collection. We talked about all of this and more on this week’s On Brand podcast.

How Adobe Enables Their Social Brand Ambassadors

lauren friedman
lauren friedman

“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman spends her time doing just that. Social engagement, activation, and advocacy across Adobe. We discussed all of this and more on this week’s episode of the On Brand podcast.