Recently, the team at Orbit Media Studios put together an amazing article about ways to get the most from a conference. If you’re planning on attending the Social Brand Forum this year (there’s still time to register), reading it will help you get the most out of the learning and networking opportunities. One of the tips is to watch videos of speakers before the event to get to know them and to get a taste for their speaking style.
Brand Driven Digital has had the pleasure of interviewing not one but all the speakers who will be joining us in Iowa City at Social Brand Forum 2016. Here’s a roundup of their On Brand podcast interviews with #SocialBrand16 host Nick Westergaard.
Melanie Deziel
At Social Brand Forum, Melanie Deziel will be presenting on the topic, “Content In Context: The Four Elements of Effective Content.” But when she was interviewed for the On Brand podcast, she spoke about “Understanding Native Advertising and Content.”
The episode focused on not just creating content for the sake of creating content but how to strategize before pressing publish. A star-studded list of clients has given her a lot of opportunities to test and prove her theories.
Listen to Melanie Deziel’s episode of the On Brand podcast.
Andy Crestodina
At Social Brand Forum, Andy Crestodina will be presenting on the topic, “Google Analytics Fundamentals: How to Measure What Matters For Your Business.” But when he was interviewed for the On Brand podcast, he spoke about “Practicing Data-Driven Empathy.”
The episode focuses on one of Andy’s strengths — effective marketing using a data-driven approach. He understands that marketing is part art and part science. You can’t just go with your gut!
Listen to Andy Crestodina’s episode of the On Brand podcast.
Gini Dietrich
At Social Brand Forum, Gini Dietrich will be presenting on the topic, “The PESO Method: How to Integrate Your Social Brand,” as the closing keynote. But when she was interviewed for the On Brand podcast, she spoke about “How to Avoid Being a ‘Vanilla Brand.’”
The episode focuses on infusing your brand with personality and not being afraid of being interesting and different. Being a “vanilla brand” is hard for customers to connect with and develop a trusting relationship — not a position you want to be in!
Listen to Gini Dietrich’s episode of the On Brand podcast.
Mike Smith
At Social Brand Forum, Mike Smith will be presenting on the topic, “If Email Marketing is Dead It’s Because You Killed It.” But when he was interviewed for the On Brand podcast, he spoke about “Why Having a Brand Filter Makes Decisions Easy at Aweber.”
The episode focuses on reinvigorating stale brand elements. From there, he talks about making decisions based on pre-established filters including Purpose, Position, and Personality.
Listen to Mike Smith’s episode of the On Brand podcast.
Jay Baer
At Social Brand Forum, Jay Baer will be presenting on the topic, “Hug Your Haters: Social Media Disrupted Customer Service And Why That’s Great News (for you).” But when he was interviewed for the On Brand podcast, he spoke about why “Customer Service is the New Branding.”
The episode focuses on one side of a popular topic Jay Baer has become synonymous with: providing great customer service on social media. His book Hug Your Haters provides a complete guide on the topic. (Remember, every attendee gets a free copy of Jay’s book!)
Listen to Jay Baer’s episode of the On Brand podcast.
Kristen Craft
At Social Brand Forum, Kristen Craft will be presenting on the topic, “The 5 Videos that Drive the Best ROI.” But when she was interviewed for the On Brand podcast, she spoke about “Better Branding with Video.”
This episode focuses on one topic that both Kristen Craft and her company Wistia have a lot of knowledge about — using videos in digital marketing.
Listen to Kristen Craft’s episode of the On Brand podcast.
Joe Pulizzi
At Social Brand Forum, Joe Pulizzi will be presenting the morning keynote. But when he was interviewed for the On Brand podcast, he spoke about, “Why Brand Constraints Inspire Creativity.”
This episode focuses on the differences between traditional brand advertising and modern content marketing. From there, it focuses on how guidelines help with the creative process.
Listen to Joe Pulizzi’s episode of the On Brand podcast.
Arm yourself with knowledge after taking the time to listen to the Social Brand Forum speakers on Brand Driven Digital’s On Brand podcast. As opposed to focusing on a video that takes time and attention, these interviews are perfect for when you’re walking the dog, stuck in traffic, or on public transportation.
Not enough podcasts for you? Here’s one more featuring me (!), Maddy Osman, on why blogging makes a better brand.
Now that you’ve had a basic introduction to the Social Brand Forum speakers, come prepared to learn more (and armed with questions to make the most of your time!).
If you haven’t already, register now for Social Brand Forum 2016 — time is running out!
