Category Archives: Social Media Strategy
Real Time Marketing Is Missing the Point
What began with Oreo’s now famous play during Super Bowl XLVII has become a real time marketing craze – a relentless pursuit by brands to capitalize on an engaged audience and maximize earned impressions.
September 2, 2013
Social Media Strategy
Why Your Brand Shouldn’t Fear Negative Comments and Content
Someone wrote something bad on our Facebook page! Delete it quick! Does this sound familiar? While many love how easy social media has made it for brands to talk to their communities of customers and fans, they often have mixed …