Category Archives: Measurement & Analytics


Sarah Moy

By Sarah Moy on August 5, 2015

Measurement & Analytics

3 Meaningful Marketing Metrics to Help You Spend Smarter

spend smarter

U.S. ad expenditure is expected to grow 3.6% by the end of 2015 according to a June forecast from ZenithOptimedia. In 2014, the top 200 U.S. advertisers alone spent $137.8 billion. That’s a staggering number. And during a time when most …


How to Create a Social Media Scorecard

social media scorecard

Don’t laugh but social media measurement can be fun — especially when you share the fun with your team. Often, they like seeing what’s working and what’s not. If you invite them into the process they can help you in …


Macy Koch

By Macy Koch on October 22, 2014

Measurement & Analytics

The Case for Mathematics in Marketing

mathematics in marketing

I went to college to be a mathematician. During my four years at Simpson College, I also added communications and business degrees to my academic fields of study. At the time, I wasn’t sure how all three pieced together (a …


Kary Delaria

By Kary Delaria on August 19, 2013

Measurement & Analytics

Big Sexy Data: Are You Seeing the Relationship Potential?

big sexy data

We’ve all seen him/her. You know, the well dressed, very attractive girl/guy at the bar trying a little too hard. You look — maybe you can’t take your eyes off him/her — but you know, something’s off. You might strike …


Macy Koch

By Macy Koch on January 21, 2013

Measurement & Analytics

Chrome Update Means It’s Time to Sharpen Your Google Analytics

google update

On Friday Google announced a security improvement for Chrome 25, indicating that all searches would be sent over a Secure Socket Layer (SSL) connection. While this change means nothing new for users signed into Google who’ve already been protected via …