Macy Koch

By Macy Koch on April 16, 2014

Social Spotlight

Which Brands Rule Twitter (Infographic)

twitter infographic

The ability to engage your audience, interact with your clients (and your peers) and even generate leads in less than 140 characters is practically an art form. It may seem like an impossible task, but there are plenty of top brands who are more than up to the task and as a result they have become Twitter power houses.


Sarah Moy

By Sarah Moy on April 14, 2014

Digital Marketing

How to Use SEO to Bring Traffic to Your Website

seo.001

No matter what stage your company is in – large or small, long-standing or newly emerging – a strong online presence is key to your continued success. You know that, so you built a user-friendly website that will establish your place in the market, collect leads, and drive sales. Then, you sit back and wait for the traffic to stream in … 


Nick Westergaard

By Nick Westergaard on April 9, 2014

Strategy

The Biggest Lesson of Real-Time Marketing

real time.001

If there’s one constant with marketers, it’s that we love to name things. Why talk about integrating your marketing with high-profile events such as the Super Bowl and the Olympics when you could coin a new phrase such as “real-time marketing”?


5 Ethics Tips to Remember for Your Brand’s Social Media

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Technology is at our fingertips nearly every second of the day. More powerful than ever before, we are able to share, comment, like and follow postings with the click of a mouse or the swipe of a finger. All are welcome, but plagiarism and inaccuracy is not. 


Nick Westergaard

By Nick Westergaard on April 4, 2014

Podcast

How Can We Be More Engaging on Social Media?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Kimberly Kurimski via Google+: “How do I get others to engage with me? Do I need to specialize in one thing?” Social media is supposed to be … um – social, right? But what happens when you don’t see much engagement? Let’s chat about this.


Macy Koch

By Macy Koch on April 2, 2014

Book Review

Spin Sucks: Is It Time to Change Your Story? (Book Review)

spin sucks book review

Sex sells. But unless you’re actually selling sex, it’s time to try something new. At least that’s one of the points that Gini Dietrich makes in her latest book, Spin Sucks


Nick Westergaard

By Nick Westergaard on March 31, 2014

Blogging

Crowd Work: A Case for Not Removing Blog Comments

blog comments

Recently the popular marketing site Copyblogger announced that they would be ending comments on their blog. In their post explaining this move, they outlined several sound reasons for making this switch — conversations about content are shifting to social networks like Facebook and Twitter, less spam, etc. I kept thinking about this big decision, formulating my own take. It came to me last Saturday night on Exhange Street in downtown St. Paul, Minnesota. 


Nick Westergaard

By Nick Westergaard on March 28, 2014

Podcast

Is It Time for Your Brand to Leave Facebook?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Revival Iowa City via Twitter: “With Facebook’s ever-decreasing #’s, what alternatives do you recommend that have FB’s broad appeal?” To leave Facebook or not to leave Facebook, that is the question that is on many social media marketers’ minds. Let’s chat about this.


Laura Cyrek

By Laura Cyrek on March 26, 2014

Brand Snapshot

Startup Tonguespank Uses Social Media to Spice Up Business

brand snapshot

Tonguespank Spice Company is a growing startup out of Chicago, aiming to “make boring food exciting” with intricately designed spices. Like any other startup, they have to bootstrap to make the most of their marketing budget. The answer these days almost always points to social media. 


Nick Westergaard

By Nick Westergaard on March 24, 2014

Podcast

How Often Should You Podcast?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from one of our recent Content Marketing Boot Camps: “How often should you podcast” What a great question! Let’s chat about this.