5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)


Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy marketer – just ask Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. We’ve seen plenty of organizations doing a great job of cross-sharing and multiplying their output through this simple, yet effective tool. Why? Because it works.

Nick Westergaard

By Nick Westergaard on October 17, 2016


How SEO Can Help You Grow Your Brand with John Jantsch


“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing Consultant Network, Janstch has written five books on marketing. His latest, SEO for Growth, asks marketers and brand builders to rethink how they think about SEO.

Nick Westergaard

By Nick Westergaard on October 14, 2016


Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the ‘social’ label. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Nick Westergaard

By Nick Westergaard on October 12, 2016


Brand Building Without Traditional Branding: How to Be an Anti-Brand


I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it might be time to join 21st Century and invest in a more modern yet durable Bluetooth set (a must for many now as Apple has discontinued the headphone jack in their latest iPhone iteration).

Nick Westergaard

By Nick Westergaard on October 10, 2016


Selling Brands by Telling Stories with Paul Smith


“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story, looks at the impact stories have on the processes of selling. We discussed all of this and more on this week’s episode of the On Brand podcast.

Nick Westergaard

By Nick Westergaard on October 3, 2016


Branding and Search: Getting Found vs. Getting Chosen with Ronell Smith


“I always say it’s not that a brand can’t be successful. It’s that they have already self-selected unsuccessful.” As a  Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing today. He’s also an advocate for being a generalist when it comes to marketing skills. We discussed all of this and more on this week’s episode of the On Brand podcast.

Nick Westergaard

By Nick Westergaard on September 27, 2016

News & Events

Social Brand Forum 2016 Recap: Photos, Slides, and More

social brand forum 2016 recap

Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented a bold intersection of expert content, engaging conversations, and a strong sense of community among attendees and speakers alike.

Nick Westergaard

By Nick Westergaard on September 19, 2016


Amplifying Your Brand’s Online Reputation with Aaron Weiche


“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Lee Odden. Also speaking at the event was Aaron Weiche, CMO of GetFiveStars, an online review platform. I couldn’t wait to share his insights with you on this week’s episode of the On Brand podcast.

Maddy Osman

By Maddy Osman on September 14, 2016

News & Events

Ask the Experts: What Marketing Mistakes Are Made Most Often?

social brand speakers

People usually ask the experts about best practices and their predictions for the future. While these roundup posts are usually full of useful insights, they’re also incredibly optimistic. And while optimism isn’t necessarily a bad thing, it glosses over real life, which is full of problems.

Nick Westergaard

By Nick Westergaard on September 12, 2016


Using Influencer Marketing to Optimize Your Brand with Lee Odden

lee odden on brand

“There’s a gravity to shiny new objects and tactics that people can easily fall prey to.” As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today’s shiny new things. He’s also the author of Optimize and an expert on influencer marketing. We discussed all of this and more on this week’s episode of the podcast.