Nick Westergaard

By Nick Westergaard on January 23, 2015

Podcast

Social Sound Bite: Lessons from the Social State of the Union

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also reviewed new data on which forms of content are most effective at reaching B2B tech buyers. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on January 19, 2015

Podcast

Living the Brand at Ben & Jerry’s with Mike Hayes

mike hayes on brand podcast

“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand ever since. On this week’s episode of On Brand, we had the opportunity to ask Mike what this means.


Nick Westergaard

By Nick Westergaard on January 16, 2015

Podcast

Social Sound Bite: Choose Your Social Networks Wisely

social sound bite

On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why you can’t simply slap the same two social media icons on all of your marketing and call it good. You have to choose your social networks wisely. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Laura Cyrek

By Laura Cyrek on January 14, 2015

Brand Snapshot

Lord & Taylor Surprises and Delights with #Obsessed Twitter Campaign

bdd brand snapshot

Lord & Taylor (65,100 Twitter followers) may be the oldest specialty retail department store in the country, but many would consider their social media presence to be lagging behind competitors Barneys (376,000 followers), Neiman Marcus (303,000), Bloomingdale’s (286,000) and, in particular, Nordstrom (542,000).


Nick Westergaard

By Nick Westergaard on January 12, 2015

Podcast

Why Content Brands Trump Branded Content with Andrew Davis

andrew davis on brand

“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers publish. One audience at a time. From content brands to branded content and everything in between, I couldn’t wait to chat with Drew. 


Nick Westergaard

By Nick Westergaard on January 9, 2015

Podcast

Social Sound Bite: 2015 Social Media Predictions

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Sarah Moy

By Sarah Moy on January 7, 2015

Paid Search & Social

How to Plan Your 2015 Paid Social Media Advertising Budget

social media budget

Many businesses use social media to grow awareness and customer loyalty. But for many, “social media increasingly means paid media” as David Berkowitz states in Ad Age. In 2015, Facebook will favor paid ads over organic posts, and Twitter, Instagram, and others are right there with them. Evaluate your 2015 marketing budget. Does it include enough for paid social media advertising?


Nick Westergaard

By Nick Westergaard on January 5, 2015

Podcast

The Role of Brand Voice in Social Media at Chobani

ashley butler chobani

“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only been around since 2007. Ashley tells us about building the brand online and off and the role that digital media has played on this week’s episode of On Brand.


Nick Westergaard

By Nick Westergaard on January 1, 2015

Podcast

How to Reinvent Your Brand with Dorie Clark

dorie clark on brand

“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark is one of those brand architects. The author of Reinventing You took some time to talk with us about brand reinvention.


Nick Westergaard

By Nick Westergaard on January 1, 2015

Podcast

Beyond the Positioning Statement with Tamsen Webster

tamsen webster on brand

“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also how that message is heard. “Ultimately I help people sell ideas.” With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen.