Nick Westergaard

By Nick Westergaard on July 27, 2015

Podcast

How to Tell Your Brand Story with Park Howell

park howell

“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling to create more meaningful brand experiences. I couldn’t wait to chat with Park about the “Business of Story” on this week’s podcast.


Nick Westergaard

By Nick Westergaard on July 24, 2015

Podcast

Social Sound Bite: Facebook Revenue Sharing Targets YouTube

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step toward being a major rival by announcing a revenue-sharing model for video creators. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Kary Delaria

By Kary Delaria on July 22, 2015

Customer Service

Employee Brand Ambassadors: Strengthening Customer Service

customer service

The lines between customer experience and marketing are becoming increasingly blurred, most notably in interactions on social media. As marketers, we might think the space is best used for brand storytelling or lead generation. However, if your organization is also using social media for customer service — either planned or unplanned — it’s important to remember that when the customer experience takes place in a public forum, every interaction is a marketing touch point.


Nick Westergaard

By Nick Westergaard on July 20, 2015

Podcast

The Naked Truth on Brand Transparency with Jeff Rosenblum

jeff rosenblum

“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He’s also the director of The Naked Brand, a documentary film exploring how brands are built today. I couldn’t wait to discuss all of this with Jeff on this week’s podcast.


How to Create a Social Media Scorecard

social media scorecard

Don’t laugh but social media measurement can be fun — especially when you share the fun with your team. Often, they like seeing what’s working and what’s not. If you invite them into the process they can help you in ways you might not have imagined. One idea for sharing your successes is to come up with a simple social media scorecard.


Nick Westergaard

By Nick Westergaard on July 13, 2015

Podcast

Should Your Brand Try Comedy? Cisco’s Tim Washer Has the Answer

tim washer

“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy scene, with an impressive list of credits including a recent spot on Last Week Tonight. I couldn’t wait to talk about the intersection of brand building and comedy with Tim on this week’s podcast. 


Nick Westergaard

By Nick Westergaard on July 8, 2015

News & Events

More Great Speakers Announced for Social Brand Forum 2015

social brand forum

It’s hard to believe that Social Brand Forum 2015 is less than three months away. As we get closer to this industry-leading digital marketing experience, we wanted to take a moment and share some special announcements including new speakers, new sponsors, and an exciting new venue for our opening night reception. We wanted to remind you about all of this before the registration rate goes up on August 1st.


Nick Westergaard

By Nick Westergaard on July 6, 2015

Podcast

How Employee Engagement Builds Brands with Thom Wyatt

thom wyatt

“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 3, 2015

Podcast

Social Sound Bite: Pinterest Launches Buyable Pins

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things they see in pins they like — all while never leaving Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.