Nick Westergaard

By Nick Westergaard on January 16, 2017


Creating Stories from Customer Empathy with Carla Johnson

carla johnson on brand

“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.

Nick Westergaard

By Nick Westergaard on January 9, 2017


Moving Your Brand from Average to Exceptional with Jay Acunzo

jay acunzo

“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast reminded us that we need to always ask ourselves why we’re doing this and who we’re doing it for if we want to close the chasm between average and exceptional.

Nick Westergaard

By Nick Westergaard on January 6, 2017


Social Sound Bite: How Wendy’s Handles Social Media Trolls

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy’s and a social media troll. Instead of following conventional wisdom and ignoring the troll, Wendy’s engaged. The results will surprise you. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Nick Westergaard

By Nick Westergaard on January 2, 2017


Seth Godin on Branding, Books, and Education (Episode 100 – Part 2)

seth godin on brand

In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more great guests like Seth in the future. Enjoy this week’s 100th episode of the On Brand podcast featuring the one, the only Seth Godin!

Nick Westergaard

By Nick Westergaard on December 28, 2016

News & Events

2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch

2017 digital trends

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought leaders what they will be watching in the new year ahead. Here’s what they said when we asked them all one question — which 2017 digital marketing trends will you be watching and why?

Nick Westergaard

By Nick Westergaard on December 26, 2016


Authenticity in Branding with Patrick Hanlon (Episode 100 – Part 1)

patrick hanlon

This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our first guest ever on January 1, 2015, was Patrick Hanlon, author of Primal Branding and The Social Code. A lot has changed since then and I couldn’t wait to catch up with On Brand guest #1.

Nick Westergaard

By Nick Westergaard on December 21, 2016


Donald Trump Isn’t Marketer of the Year

Let me start by saying I don’t want to get political. Yes, Donald Trump won the presidential election. Honestly, I wish him well. To do otherwise would be to hope that the pilot crashes the plane you’re on. What I take issue with is the rush to crown him “marketer of the year” as well. Many peers I respect are quick to retcon his campaign tactics, recasting him as a branding and marketing genius. 

Nick Westergaard

By Nick Westergaard on December 19, 2016


Non-Obvious Trends for 2017 with Rohit Bhargava

Rohit Bhargava On Brand

“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses need to be aware of in his Non Obvious book series. The 2017 edition just came out and I couldn’t wait to ask Rohit about it on the On Brand podcast.

Kary Delaria

By Kary Delaria on December 14, 2016

Social Media Strategy

Where Should You Focus Your Social Media Marketing?

During the Birds of a Feather discussion on social media marketing at this year’s Social Brand Forum, I was asked … If you could recommend one social media platform a company could use, which one would it be? And, secondarily, does social media actually work for B2B? Should they just concentrate on LinkedIn? 

Nick Westergaard

By Nick Westergaard on December 12, 2016


What’s Next for Brands and Content Marketing with Robert Rose


“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a Senior Contributing Consultant for Digital Clarity Group, he helps organizations throughout the world enhance their content marketing and customer experience. We talked about content today, tomorrow, and in the new year ahead on this week’s episode of the On Brand podcast.