Macy Koch

By Macy Koch on October 22, 2014

Measurement & Analytics

The Case for Mathematics in Marketing

mathematics in marketing

I went to college to be a mathematician. During my four years at Simpson College, I also added communications and business degrees to my academic fields of study. At the time, I wasn’t sure how all three pieced together (a trio questioned by faculty and my parents, I’m sure), but I knew that I was vastly interested in each.

Laura Cyrek

By Laura Cyrek on October 20, 2014

Brand Snapshot

Richard Branson’s Gossip Mill, AKA Genius in Viral Marketing

bdd brand snapshot

Success in viral marketing is a coveted accomplishment marketers have spent years worth of budgets attempting to attain. Although no one has quite figured out the perfect recipe for virality, we’ve all envied those well-known brands that seem to do it so seamlessly. So of course, if you know who Richard Branson is, the buzz he’s created in Chicago came as little to no surprise.

Nick Westergaard

By Nick Westergaard on October 17, 2014


The Lowdown on Repurposing Content & Dreamforce 2014


This week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” Good question! Sometimes we can wring our hands over reusing and repurposing content. Let’s chat about this. 

Jordan Rose

By Jordan Rose on October 15, 2014

Social Media Strategy

The Role of Social Media in Crisis Communication

crisis communication

With each passing day, it seems another company is hit with an issue that calls for public address. And at the top of that list is a breach in data security. The more organizations hit — Kmart, Home Depot, Jimmy John’s and Target — the more we realize it’s not a matter of if a data breach will occur, it’s when. The good news for future targets — we can learn from the online responses of those who have experienced the crisis first-hand.

Nick Westergaard

By Nick Westergaard on October 13, 2014

News & Events

Stories & Slides from the 2014 MarketingProfs B2B Forum


Last week I had the pleasure of being a part of the 2014 MarketingProfs B2B Forum in Boston. This event brings together over 800 B2B marketers from every US state and several distant countries. Keynotes included Scott Stratten, danah boyd, and Austin Kleon (whose visual style has always been an inspiration to me — more on that in a bit). There was even an appearance from Seth Godin who appeared to accept his Lifetime Achievement Award.

Nick Westergaard

By Nick Westergaard on October 8, 2014


Creative Marketing Today

creative marketing

A few weeks back my friends at Buffer invited me to moderate their #Bufferchat on Twitter on the topic of creative marketing. Creativity has always been an important tool for marketers, serving as either a campaign ingredient or embodied by the creatives who make the magic happen. However, with the tectonic plate shifts of digital media shaking everything around us, what is the role of creative marketing today?

Jeanette LeBlanc

By Jeanette LeBlanc on October 6, 2014

Content Marketing

How to Solve Your Content Marketing Puzzle (Infographic)

content marketing

Content marketing is everywhere. The digital landscape has changed in the past few years, and while paid traditional advertising and marketing is far from dead, it is clear that right now, content is king. At the top of the food chain is Google with algorithms that grow more strict on content standards as the days pass, but it only improves what’s available to consumers, so it’s important to have the right process in place from the get go.

Nick Westergaard

By Nick Westergaard on October 2, 2014

Social Spotlight

Should You Care About Ello?


Admittedly the thought of writing an Ello post this early makes me want to throw up in my mouth a little bit. That said, here I sit. For those who haven’t already heard, Ello is the latest social network to enter the fray. It’s invite only and promises a social experience not governed by ads. Given that last point, why should you — presumably a brand of some sort — care? Here’s my two cents.

Nick Westergaard

By Nick Westergaard on September 29, 2014

News & Events

Social Brand Forum 2014 Recap: Speaker Slides, Photos, & More

social brand 2014 recap

As the sun set last Friday, the Brand Driven team closed down another successful Social Brand Forum here in the heart of the heartland. Once again, the Midwest’s premier digital marketing event presented a bold intersection of expert content, engaging conversations, and a strong sense of community among attendees and speakers alike.

The Impact of Video on Nonprofit Fundraising

nonprofit video

This summer, the ALS Ice Bucket Challenge exploded across the World Wide Web as millions of people took to Facebook to post videos of themselves asking their peers to donate to the ALS Association. The Ice Bucket Challenge donations reached a total of $114 Million as of Sept 17, 2014. A 3,500% increase from the year before when they only raised $2.8 million from July–August 2013.