Nick Westergaard

By Nick Westergaard on February 24, 2017

Podcast

Social Sound Bite: Facebook’s New Business Feature – Job Postings!

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right people was a top need. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 20, 2017

Podcast

Telling Your Brand’s Story in the Snapchat Age with Jed Record

jed record on brand

“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year than Snapchat. Jed Record joined us in Iowa last fall for the Social Brand Forum. Since then, both Snapchat and the emerging story media format have evolved even more. We discussed all of this on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 17, 2017

Podcast

Social Sound Bite: What Goes Into the Instagram Algorithm

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed new data on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually stronger than ever. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 15, 2017

Branding

3 Keys to Telling Your Brand’s Story

We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing a result. 


Nick Westergaard

By Nick Westergaard on February 13, 2017

Podcast

Developing a Consistent Brand Voice and Language with Brad Flowers

brad flowers on brand

“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around your story and communicate that internally. Brad Flowers co-founded and leads a language and story-focused branding firm, Bullhorn. We talked about all of that and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 10, 2017

Podcast

Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are faltering. Over at Facebook, it’s the exact opposite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 6, 2017

Podcast

Answering All of Your Customers’ Questions with Marcus Sheridan

marcus sheridan on brand

“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to the content marketing legend and author about all of this, on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 5, 2017

News & Events

Monday Morning Ad Quarterback: The Best Ads of Super Bowl 51

best super bowl ads

The Super Bowl gives us a chance to see the season’s two best teams go head to head as we enjoy the company of friends and family while indulging in some of our favorite eats. However, many fans flock to the game to watch the other spectacle — the Super Bowl ads and the digital conversations they spark. With a price tag of $5 million for just 30 seconds of time, the “big game” takes on new meaning for marketers. 2017 was no exception.


Nick Westergaard

By Nick Westergaard on February 3, 2017

Podcast

Social Sound Bite: Instagram Stories Are More Popular Than Snapchat

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is currently winning the story wars. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on January 30, 2017

Podcast

Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001

“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, Jay Acunzo told a story on the podcast about how Drift made the bold move of un-gating all of their content. I couldn’t wait to hear this story first hand from Drift’s Director of Marketing Dave Gerhart on this week’s episode of the On Brand podcast.