Kary Delaria

By Kary Delaria on September 17, 2014

Book Review

Social Media Etiquette: Minding Your Ps & Qs (Book Review)

social media etiquette

Etiquette. At times, it seems the word itself is becoming void in today’s society, but it’s more void still when it comes to social media. There are countless books that have been written about how to do social media right — to build brand, sales, community, engagement — but none that address the fundamentals of decent behavior. 


Nick Westergaard

By Nick Westergaard on September 15, 2014

News & Events

Joe Chernov on the State of Inbound at Social Brand Forum 2014 (VIDEO)

joe chernov social brand forum

Each year, HubSpot conducts a landmark study on the State of Inbound Marketing. This year’s report dives deeper then ever before into the growth of the “Inbound” movement. Specifically, it tracks the reach of Inbound beyond the borders of marketing to see where and how deeply it’s taken root in front-office functions like sales and service. Joe Chernov championed the State of Inbound 2014 report, and will present the findings at this fall’s Social Brand Forum. Recently, Joe gave us a sneak peek of the data and his talk.


Macy Koch

By Macy Koch on September 11, 2014

Social Spotlight

4 Strategies for Instagram Takeovers

instagram takeover

If you’re on Instagram, you’ve probably seen the wave of Instagram takeovers from brands, businesses, and the like. By handing over your account, you can cross audiences and followers, showcase talent or projects that your team is working on, and reward your most loyal fans. 


Nick Westergaard

By Nick Westergaard on September 8, 2014

Podcast

YouTube vs. Vimeo; No Social Media at Ryder Cup?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church in Davenport, “YouTube vs. Vimeo — which network is better for video marketing?” Videos are one of the most engaging forms of online content but which tool makes the most sense? Let’s chat about this. 


Nick Westergaard

By Nick Westergaard on September 3, 2014

Social Media Integration

Stop Hiding Your Phone Number Online

phone number.001

I’m going to attempt to write one of those bold, opinionated posts that hopefully inspires you to take swift action. Ready? Here goes. If you hide your phone number online, you are telling your customers that they don’t matter.


Nick Westergaard

By Nick Westergaard on September 1, 2014

News & Events

Amy Schmittauer on Creating Better Video at Social Brand Forum 2014

amy schmittauer social brand forum

Do you want to know what’s super intimidating? Creating a video with an online video expert! And that’s exactly what Amy Schmittauer is. As the head of Vlog Boss Studios and the Savvy Sexy Social blog, Amy knows how to take your video marketing from good to great. In fact, that’s exactly what she’s going to be talking about at the Social Brand Forum this fall. Recently we sat down for a sneak peek of her talk — via video, of course!


Nick Westergaard

By Nick Westergaard on August 29, 2014

Podcast

How Do You Keep Up with Everything — Like Hyperlapse?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question I get all the time online and off, “How do you keep up with everything? There are updates to social networks constantly!” Even this week we saw the release of a new app from Instagram, Hyperlapse. Let’s chat about this. 


Jennifer Landry

By Jennifer Landry on August 27, 2014

Customer Service

How to Provide Visual Customer Service (Infographic)

visual customer service

The Internet is largely a visual medium. Even respected outlets like TIME Magazine are heavily incorporating images and videos into online articles, following a larger trend of visual media becoming fundamental to how we interact online. This means that good customer service is becoming increasingly visual as well, and that understanding how this works will help you best address your customers’ needs. 


Nick Westergaard

By Nick Westergaard on August 25, 2014

News & Events

Kerry O’Shea Gorgone on Marketing and Law at the Social Brand Forum

kerry o'shea gorgone

As we get closer and closer to this year’s Social Brand Forum, we just can’t contain ourselves. That’s why we want to keep sharing Social Brand Forum sneak peek videos with you. This week, we were honored to sit down for a quick chat with MarketingProfs’ own Kerry O’Shea Gorgone for her expert legal opinion on why the Social Brand Forum is a digital marketing event you won’t want to miss.


Nick Westergaard

By Nick Westergaard on August 22, 2014

Podcast

Stop Hating on the Ice Bucket Challenge

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed the growing online phenomenon of the ALS Ice Bucket Challenge. The movement, in which people challenge one another to donate to ALS or dump an ice-cold bucket of water on their head, has spurred countless videos and celebrity awareness from the likes of Oprah Winfrey, Steven Spielberg, and George W. Bush. Like anything popular, it wasn’t long before people began piling on these fun videos. Let’s chat about this.