Sarah Moy

By Sarah Moy on July 21, 2014

Social Spotlight

Facebook Business Best Practices from Facebook Fit

facebook fit

Recently I had the opportunity to attend the Facebook Fit event in Chicago. Designed to help small businesses use Facebook to drive success and growth, this event drew a varied crowd, from established business owners to emerging startups to entrepreneurs with freshly formed ideas. Let’s take a look at some of these Facebook business best practices.


Nick Westergaard

By Nick Westergaard on July 18, 2014

Podcast

What Attributes Make a Top-Notch Content Marketer?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever before, many are looking for more content marketers. But what skills are most important when it comes to creating all of this content? Let’s chat about this.


Nick Westergaard

By Nick Westergaard on July 16, 2014

News & Events

Get Ready for Duct Tape Selling at the Social Brand Forum (Video)

jantsch forum 2014

Wait a minute — did you just cringe at the mention of sales and selling? Too many marketers today make this same mistake. However, through today’s digital tools, we can build brands, create authority, and drive sales. Duct Tape Marketing’s John Jantsch helps connect these dots in his latest book Duct Tape Selling. We took a moment and caught up with John to chat about the book and his keynote at this fall’s Social Brand Forum.


Macy Koch

By Macy Koch on July 14, 2014

Strategy

Techweek Chicago Recap: Howard Tullman on Brand Experiences

techweek chicago

Recently, I headed to the Windy City for Techweek Chicago, a weeklong celebration of tech, entrepreneurship, and digital media. I had the opportunity to meet, connect with, and absorb insights from top minds at brands like NASCAR, Dropbox, ESPN, and more.


Nick Westergaard

By Nick Westergaard on July 11, 2014

Podcast

Why Bother with Content Marketing?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed before, content consumption is up, however, more brands than ever are jumping in the pool. Is this worth your time? Let’s chat about this.


Andy Brattle

By Andy Brattle on July 9, 2014

Content Marketing

How Video Ads Can Boost Branding and Customer Engagement

video ads

Living in the digital age, it’s impossible to avoid the emergence of video as the dominant form of digital communication. Each day, 100 million internet users watch a video online. That’s 1.5% of the entire population of the world.  This year, video advertising spend looks set to grow from $1.97 billion to $5.71 billion. 90% of people state that seeing a video about a product is helpful with their decision-making process. With this in mind, there are some key methods you can use to boost customer engagement with video ads.


Why Selfies Matter for Brands

selfies

I’ll admit it. Selfies aren’t my favorite thing in the world. Plus we all have that one friend, right? The one who over shares a selfie every day that looks similar to the one shared yesterday. And yet, I recently came upon an interesting discovery in Instagram. 


Macy Koch

By Macy Koch on July 2, 2014

Digital Marketing

Why Coupons Still Matter in the Digital Age (Infographic)

value of coupons

Coupons have been a tried and true marketing tool for generations but how are they holding up in the digital age? As it turns out, pretty good. Vouchercloud put together an infographic (below) looking at how coupons can be used by brands to drive greater engagement both online and off. It also examines typical consumer behavior concerning coupons and the logic behind successful digital coupon campaigns.


Nick Westergaard

By Nick Westergaard on June 30, 2014

News & Events

Calling All Freaks: Chris Brogan Talks Social Brand Forum (Video)

chris brogan social brand forum.001

Hey freaks! I always wanted to start a blog post like that. If this label upsets you, hold up a bit. That’s the focus of Chris Brogan’s new book The Freaks Shall Inherit the Earth. Chris is one of our keynotes at this fall’s Social Brand Forum in Iowa. He was kind enough to take a few moments and chat with us about his book and why you just may be a bit of a freak about your business.


Macy Koch

By Macy Koch on June 25, 2014

Team Tips

If You Only Do One Thing Online …

bdd team tips

It’s one of the most exciting times to be in marketing. It’s also one of the most frustrating as there are many “shiny” new platforms, apps, and ways to engage with your community. It can be hard to keep track of all of this. Sometimes though, it’s one or two key things, rather than doing them all, that can really make a difference for your brand.