Taylor Corrigan

By Taylor Corrigan on July 27, 2016

Strategy

What Your Brand Can Learn from Comic-Con

comic con

Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and the largest convention overall in North America.


Nick Westergaard

By Nick Westergaard on July 25, 2016

Podcast

Connecting Brain Science and Branding with Daryl Weber

daryl weber on brand

“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of human behavior and branding. He’s the author of the new book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. We discussed the book and the science behind it on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 18, 2016

Podcast

Practicing Data-Driven Empathy with Andy Crestodina

andy crestodina

“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. Andy is also a speaker at Social Brand Forum 2016 in Iowa City this September, where he’ll be talking about Google Analytics Fundamentals: How to Measure What Matters For Your Business. We discussed all of this on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 15, 2016

Podcast

Social Sound Bite: Why You Should Pay Attention to Pokemon Go

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s look at why. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on July 13, 2016

Social Spotlight

Do You Have an Instagram Strategy? (You Should!)

instagram strategy

For the first time in four years I’m not teaching social media marketing to MBAs at the University of Iowa over the summer (fear not — the class will be back this fall). When you teach a topic like social media you’re in a constant state of keeping things up to date. 


Nick Westergaard

By Nick Westergaard on July 11, 2016

Podcast

Embracing Your Community Both Online and Off with Erica McGillivray

erica mcgillivray moz

“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the brand’s community both online and off. As you’ll learn, Erica also has a formidable comic book collection. We talked about all of this and more on this week’s On Brand podcast.


What You Can Learn from Fourth of July Search Trends

google trends fourth

While the Fourth of July fireworks may be over, we can still learn how to make the most of our nation’s birthday for next year. In a previous post, I listed Google Trends as one of the top three tools to stay relevant. Let’s take a look at top Fourth of July search trends and how we can leverage search trends to create more effective marketing.


Nick Westergaard

By Nick Westergaard on July 4, 2016

Podcast

How Adobe Enables Their Social Brand Ambassadors

lauren friedman

“Employees are trusted more than the organizations they work for.” Citing this simple stat from the Edelman Trust Barometer, Adobe’s Lauren Friedman described her job in a nutshell. As the head of Global Social Business Enablement, Friedman spends her time doing just that. Social engagement, activation, and advocacy across Adobe. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 1, 2016

Podcast

Social Sound Bite: Facebook’s New Like Button (and What It Means)

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their ‘like’ button. While this could sound trivial, consider the fact that the like button is a signature part of the Facebook experience and is part of millions of pages across the web. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.