“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast.
“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant.
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even closer to Twitter, offering users better tools for real-time event updates and discovery. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are still missing on this week’s episode of the On Brand podcast — which Scott immediately renamed “Un Brand” for just one episode. Enjoy!
What the hell is all that noise? That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands to Texas for engaging conversations, connections, and community building around all things digital.
“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I couldn’t wait to discuss how brands can benefit from enhanced customer focus, empathy, and relevance on this week’s episode of the On Brand podcast.