Nick Westergaard

By Nick Westergaard on February 27, 2015

Podcast

Social Sound Bite: Facebook Is NOT Dead to Young People 12–24

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Sarah Moy

By Sarah Moy on February 25, 2015

Paid Search & Social

Store Visits: Connecting Online Engagement to Offline Conversions

store visits

With $42.8 billion spent on internet ads in 2013 and that number growing 15% every year, advertisers are constantly searching for more meaningful metrics. Impressions, clicks, and conversions are great for measuring online engagement, but what actions do online ads drive offline? 


Nick Westergaard

By Nick Westergaard on February 23, 2015

Podcast

Distrupting the Definition of Branding with Jason Baer

jason baer

“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn’t any less important, we have to come up with a better definition. That’s what we set out to do on this episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 20, 2015

Podcast

Social Sound Bite: A Modern Family Content Marketing Lesson

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for some engaging TV, there’s also a content marketing lesson baked into this story as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Macy Koch

By Macy Koch on February 18, 2015

Content Marketing

How Brands Can Tell Better Stories Like Journalists

brand journalism

Recently, I had the pleasure of being on a panel at an Iowa Newspaper Association event. The panel consisted of many talented individuals in the journalism industry – a photojournalist, a breaking news reporter, and even a TV news personality. At first, I questioned my presence and what I would say to the crowd of young journalists. But then I quickly realized that the best branding professionals, like news sources, tell stories, too. 


Nick Westergaard

By Nick Westergaard on February 16, 2015

Podcast

Why Your Brand Is the Sum of Your Digital Touchpoints

daniel rowles on brand

“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital channel.” Nope. They’re actually part of a larger, all-encompassing brand experience. I couldn’t wait to sit down and discuss this further with the author of Digital Branding and Mobile Marketing Daniel Rowles.


Nick Westergaard

By Nick Westergaard on February 13, 2015

Podcast

Social Sound Bite: Google Gets Access to Twitter’s Full Firehose

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also shared some light news about a Texas teen who lost her job due to an unfortunate tweet her boss saw. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 11, 2015

Branding

Be a Bill Murray Brand

bill murray brand

It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the end of the day, I don’t think he cares too much about it. But why should you care and more importantly what does this have to do with your business?


Nick Westergaard

By Nick Westergaard on February 9, 2015

Podcast

The Art of Personal Branding with Bryan Kramer

bryan kramer

“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that brands of all shapes and sizes can succumb to. You won’t want to miss this master class on personal branding from Purematter’s Bryan Kramer.


Nick Westergaard

By Nick Westergaard on February 6, 2015

Podcast

Social Sound Bite: Twitter Group DMs and the Social Super Bowl

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the half-time show, the ads, and everything in between. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.