Nick Westergaard

By Nick Westergaard on December 4, 2017

Podcast

Why Brands Should See Ideas Everywhere with Ashley Zeckman

ashley zeckman

“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these two pursuits don’t always play nicely with each other (see “the cobbler’s son has no shoes”). But Ashley makes it work. We discussed all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on November 27, 2017

Podcast

The Case for Badassing Your Brand with Pia Silva

pia silva on brand

“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can’t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy!


Nick Westergaard

By Nick Westergaard on November 20, 2017

Podcast

How to Create “Aha!” Positioning for Your Brand with Andy Cunningham

“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played a key role in the launch of the original Macintosh. We discussed all of this on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on October 23, 2017

Podcast

Finding and Following Your Brand’s Purpose with Robin Fisher Roffer

“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have meaning and communicate it across all touchpoints. You know, the easy stuff! We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on October 16, 2017

Podcast

Why Brands Should Trust the Moment with Jeff Suhy

jeff suhy

“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on October 2, 2017

Podcast

Better Storytelling Through Empathy with Nancy Duarte

nancy duarte

“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand podcast. As you can hear at the very beginning, we had a delightful conversation.


Nick Westergaard

By Nick Westergaard on September 11, 2017

Podcast

Faster Than Normal Branding with Peter Shankman

peter shankman on brand

“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and working with ADHD. He’s also this week’s guest on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on September 8, 2017

Podcast

Social Sound Bite: Facebook Page Reach Down 20%

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on September 4, 2017

Podcast

Bringing the IBM Watson Brand to Life with Amber Armstrong

amber armstrong on brand

“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement for IBM Watson. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on September 1, 2017

Podcast

Social Sound Bite: Why Email Marketing Still Rules

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.