Macy Koch

By Macy Koch on July 30, 2014

Social Spotlight

Social Media Image Size Blueprint: Pinterest, Instagram & YouTube

social media image size

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take advantage of this visual revolution we need to understand social media image size, specs, and purpose. Recently we looked at Facebook and Twitter image size. Now let’s take a look at Pinterest, Instagram, and YouTube. 


Avoid Black Hat Social Media

avoid black hat social media

Recently a media outlet phoned me wanting my opinion on a practice they’d gotten wind of — insurance agents using social media sites like Facebook to spy on their customers’ lives so they can adjust their rates based on what they find.


Macy Koch

By Macy Koch on July 23, 2014

Social Spotlight

Social Media Image Size Blueprint: Facebook & Twitter

social image sizing

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take advantage of this visual revolution we need to understand social media image size, specs, and purpose. Let’s start with Facebook and Twitter.


Sarah Moy

By Sarah Moy on July 21, 2014

Social Spotlight

Facebook Business Best Practices from Facebook Fit

facebook fit

Recently I had the opportunity to attend the Facebook Fit event in Chicago. Designed to help small businesses use Facebook to drive success and growth, this event drew a varied crowd, from established business owners to emerging startups to entrepreneurs with freshly formed ideas. Let’s take a look at some of these Facebook business best practices.


Nick Westergaard

By Nick Westergaard on July 18, 2014

Podcast

What Attributes Make a Top-Notch Content Marketer?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever before, many are looking for more content marketers. But what skills are most important when it comes to creating all of this content? Let’s chat about this.


Nick Westergaard

By Nick Westergaard on July 16, 2014

News & Events

Get Ready for Duct Tape Selling at the Social Brand Forum (Video)

jantsch forum 2014

Wait a minute — did you just cringe at the mention of sales and selling? Too many marketers today make this same mistake. However, through today’s digital tools, we can build brands, create authority, and drive sales. Duct Tape Marketing’s John Jantsch helps connect these dots in his latest book Duct Tape Selling. We took a moment and caught up with John to chat about the book and his keynote at this fall’s Social Brand Forum.


Macy Koch

By Macy Koch on July 14, 2014

Strategy

Techweek Chicago Recap: Howard Tullman on Brand Experiences

techweek chicago

Recently, I headed to the Windy City for Techweek Chicago, a weeklong celebration of tech, entrepreneurship, and digital media. I had the opportunity to meet, connect with, and absorb insights from top minds at brands like NASCAR, Dropbox, ESPN, and more.


Nick Westergaard

By Nick Westergaard on July 11, 2014

Podcast

Why Bother with Content Marketing?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed before, content consumption is up, however, more brands than ever are jumping in the pool. Is this worth your time? Let’s chat about this.


Andy Brattle

By Andy Brattle on July 9, 2014

Content Marketing

How Video Ads Can Boost Branding and Customer Engagement

video ads

Living in the digital age, it’s impossible to avoid the emergence of video as the dominant form of digital communication. Each day, 100 million internet users watch a video online. That’s 1.5% of the entire population of the world.  This year, video advertising spend looks set to grow from $1.97 billion to $5.71 billion. 90% of people state that seeing a video about a product is helpful with their decision-making process. With this in mind, there are some key methods you can use to boost customer engagement with video ads.


Why Selfies Matter for Brands

selfies

I’ll admit it. Selfies aren’t my favorite thing in the world. Plus we all have that one friend, right? The one who over shares a selfie every day that looks similar to the one shared yesterday. And yet, I recently came upon an interesting discovery in Instagram.