Macy Koch

By Macy Koch on November 19, 2014

Team Tips

What Should You Be Doing Now to Prepare for Holiday Marketing?

bdd team tips

‘Tis the season! With Thanksgiving quickly approaching, it’s time for brands of all sizes to get their online holiday marketing in gear. Whether shopping, killing time while on vacation, or gaining inspiration for the new year, online traffic will be abundant and we want your brand to get in front of these eyeballs.


Luke Rees

By Luke Rees on November 17, 2014

Strategy

Why You Need to Add a Human Voice to Your Digital Strategy

human voice

We live in an “always-on” world: always online, always interacting, always within arm’s reach of our devices. This is, after all, the digital age, where 25% of smartphone owners aged 18-44 say they can’t recall the last time their smartphone wasn’t next to them.


Nick Westergaard

By Nick Westergaard on November 13, 2014

Podcast

What’s the Best Social Network for Retail?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Derek Overbey submitted via Facebook, “What’s the best social network for retail business?” This is a timely question for many with the holiday season on the horizon. Let’s chat about this.


Nick Westergaard

By Nick Westergaard on November 10, 2014

Social Media Strategy

The Secret to Digital Marketing in a Regulated Industry

regulated industry

“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often get muted by the sad trombones of those in regulated industries.


Nick Westergaard

By Nick Westergaard on November 7, 2014

Podcast

Can Facebook Influence Elections?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed the recent mid-term elections and the role that Facebook may be playing in influencing the outcome. We also took a question from Kayla Plante via LinkedIn, who asked,  “Can you share best practices on social media advocacy and employee education?” Let’s chat about all of this.


Jordan Rose

By Jordan Rose on November 5, 2014

Social Media Integration

How to Align Communications: Making the Most of Your Marketing

communication alignment

We’re all familiar with the saying, get the most bang for your buck. The same thought process should apply to your communication strategy. No matter the size of the organization, there’s a trend when it comes to communicating across all platforms – it’s a challenge. While large companies tend to operate within their own departmental silos, in contrast, small organizations are spread thin. In either case, aligning your communication platforms is essential to get the most from your marketing. 


Allen Nance

By Allen Nance on November 3, 2014

Email Marketing

6 Fail-Proof Ways to Grow a Healthy Email Subscriber List

email subscriber list

Struggling to grow your email list? You’re not alone. Out of a number of commonly shared challenges email marketers face, the one that is virtually universal is the never-ending quest to cultivate a thriving email subscriber list. But it’s not such a good thing when email marketers’ highest aspirations are to put more eyes in front of their brand’s content. Why?



Kary Delaria

By Kary Delaria on October 29, 2014

Social Spotlight

3 New Twitter Features You Need to Know About

twitter features

Twitter has been rolling out some significant changes lately and, to be frank, a few of them have me worried that Twitter is going to suck, but before I rush to judgement as a user of the platform, I’ll put on my marketing hat and keep my cool. After all, Twitter needs innovation and growth, and as marketers, it behooves us to be aware of these changes and consider how they could impact or enhance our efforts. Here’s a look at some new Twitter features to keep your eye on, and some questions to consider as you do.


The Bar Has Been Raised

the bar has been raised

There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know what you’re thinking. When will we be caught up on all of this digital marketing stuff? How much is enough?