Laura Cyrek

By Laura Cyrek on March 25, 2015

Brand Snapshot

How One Small Business Uses Social Media to Showcase Their Passion

bdd brand snapshot

Introduced in the 19th century and a staple of many childhoods, the bicycle is one of the most commonly used and familiar modes of transportation around. Americans have become so familiar with the vehicle that most of us never even give it a second thought. I happen to own a bike, it’s a blue and silver Schwinn I received from my parents around the age of nine. But that’s all I know. So how is it that a mom-and-pop shop in Texas has turned this contraption of rubber, aluminum, and steel into a culture, a destination, even a tourist attraction?


Nick Westergaard

By Nick Westergaard on March 23, 2015

Podcast

Why Bacon Brands Beat Oatmeal Brands with Justin Foster

justin foster on brand

“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 20, 2015

Podcast

Social Sound Bite: SXSW 2015 – More Meerkat, More Privacy

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on the pulse of what’s next. What did I learn? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Kary Delaria

By Kary Delaria on March 18, 2015

Community Management

How Your Fans Can Help Tell Your Brand’s Story

part of your story

I’ve watched a certain Matt Nathanson concert video several times since first stumbling across it on Facebook. And every time I do, I have the same reaction. I actually feel the synergy between him and his audience. It makes me want to be a part of it. And it left a big enough impression that I not only shared it, but am still talking about it. Let me explain why. 


Nick Westergaard

By Nick Westergaard on March 16, 2015

Podcast

How to Rock Your Brand’s Content on LinkedIn with Jason Miller

jason miller on brand

“I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We talked about both aspects of his work and everything in between on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 13, 2015

Podcast

Social Sound Bite: Why Meerkkat Matters

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter account. Once you’re done streaming, the online archive of your video is gone (you can save the file to your phone if you choose). Why does Meerkat matter? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on March 11, 2015

Content Marketing

When It Comes to Content Marketing, Less Can Be More

less is more

While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. More money exchanged promises a widget that will do the job better. The truth is, more isn’t always better. Sometimes more is just more.


Nick Westergaard

By Nick Westergaard on March 9, 2015

News & Events

Social Brand Forum 2015 Speakers Announced, Early Registration Open

social brand forum

As we’re seven months out from Social Brand Forum 2015, we wanted to start sharing the line-up of speakers for this industry-leading digital marketing experience. This year’s event takes place on October 15-16 at the historic Englert Theatre in downtown Iowa City. Once again, I’m thrilled to announce that we have some of the very brightest names in the social media and digital marketing universe.  Without further adieu … 


Nick Westergaard

By Nick Westergaard on March 9, 2015

Podcast

Brand Consistency vs. Coherence with Barbara Apple Sullivan

barbara apple sullivan on brand

“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures. I couldn’t wait to discuss all of this with Barbara this week on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 6, 2015

Podcast

Social Sound Bite: Is Google Killing Google+?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from dead with teens. However, Google is breaking their social network Google+ into three products — streams, photos, and Hangouts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.