Nick Westergaard

By Nick Westergaard on May 22, 2015

Podcast

Social Sound Bite: Snapchat Gets Political

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco Rubio, and Rand Paul are just a few of the candidates who are turning to Snapchat in the upcoming race. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Jordan Rose

By Jordan Rose on May 20, 2015

Social Media Strategy

Social Media for Business: How to Know Which Networks Work Best

social media

Facebook is a social media platform of the past. Today’s users are utilizing Snapchat and Instagram, so there’s no need to invest time and resources in Facebook and Twitter. These are statements I’ve recently heard and, while we could easily argue in favor and against these statements, we would all be wrong.


Nick Westergaard

By Nick Westergaard on May 18, 2015

Podcast

Inside McDonald’s Brand Evolution with Steve Levigne

steve levigne

“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and what that means for brands. After twenty two years under the golden arches, Levigne took some time to chat about the past, present, and future for this great American brand.


Nick Westergaard

By Nick Westergaard on May 15, 2015

Podcast

Social Sound Bite: What About Bad User Generated Content?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from businesses looking to leverage more user generated content in their social media marketing — what about bad content? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on May 13, 2015

Strategy

‘Mail Kimp’ Matters: Top of Mind in the Digital Age

top of mind

There are many things about traditional media that are broken. However, traditional media dynamics such as top-of-mind awareness and word-of-mouth marketing are alive and well and have only been enhanced by new media and technology.


Nick Westergaard

By Nick Westergaard on May 11, 2015

Podcast

How to Create a Brand Name with Naming Expert Marc Hershon

marc hershon on brand

You might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than you might think. Marc Hershon breaks it down on this week’s episode of the On Brand podcast. 


Nick Westergaard

By Nick Westergaard on May 8, 2015

Podcast

Social Sound Bite: Email Emojis, Subject Lines, and Apple Watches

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are used in email. It even included which emojis are used most often in email marketing. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Jodie Toohey

By Jodie Toohey on May 6, 2015

Content Marketing

Why Better Content Is About Showing Not Telling

show and tell.001

You’ve read the books by some of the marketing writing greats and even others who talk about how valuable it is to tell stories with your marketing. They also say to make the stories compelling, you need to show, don’t tell. But what exactly does “show, don’t tell” even mean?


Nick Westergaard

By Nick Westergaard on May 4, 2015

Podcast

Guy Kawasaki on Being a Brand Evangelist

guy kawasaki

“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to talk to the quintessential brand evangelist about what it takes to do his job on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 1, 2015

Podcast

Social Sound Bite: Pinterest Makes Scheduling Posts Simple

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote their wares via Pinterest. This week the social network announced enhanced paid advertising features as well as the ability for businesses to schedule pins using tools like Buffer. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.