Nick Westergaard

By Nick Westergaard on August 22, 2016

Podcast

Brand Yourself or You Risk Being Branded by Others

deb gabor

“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t talking to your customers, finding out what’s important to them, and making that a part of your brand story, you run the risk of being branded by them. She discussed all of this on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on August 19, 2016

Podcast

Social Sound Bite: Is Twitter in Trouble?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it’s not super great. With a recently downgraded market share of the US social networking space, Twitter is flailing — adding features, seeing what works, and trying to stop the bleeding. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Maddy Osman

By Maddy Osman on August 18, 2016

News & Events

Meet the Social Brand Forum 2016 Speakers: A Podcast Roundup

social brand speakers

Recently, the team at Orbit Media Studios put together an amazing article about ways to get the most from a conference. If you’re planning on attending the Social Brand Forum this year (there’s still time to register), reading it will help you get the most out of the learning and networking opportunities. One of the tips is to watch videos of speakers before the event to get to know them and to get a taste for their speaking style.


Nick Westergaard

By Nick Westergaard on August 17, 2016

Social Spotlight

Instagram Stories: Better for Users, Better for Brands

instagram stories

As I mentioned last month, Instagram is a powerful social network. So I was a bit surprised last week when they announced that they were stealing a feature from social juggernaut Snapchat. In fact, they didn’t even bother to change the feature’s name.


Nick Westergaard

By Nick Westergaard on August 16, 2016

Podcast

How Schwinn Uses Stories to Power Brand Advocacy

samantha hersil

“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to communicate this history while finding new stories from customers, advocates, and their own innovations. We discussed all of this on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on August 12, 2016

Podcast

Social Sound Bite: Why Is Facebook Blocking Ad-Blockers?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the ad-blocking apps that many love. Let’s take a closer look. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Maddy Osman

By Maddy Osman on August 9, 2016

News & Events

Get Ready for Social Brand Forum 2016 with Our Summer Reading List

social brand forum reading list

Publishing a book is no small feat. In fact, that’s just the beginning of the process if you hope to actually get your book in the hands of all the people who need to know about it. But marketers (especially content marketers!) have a bit of an edge over traditional authors, and employ many different kinds of tactics to ensure the success of their publications.


Jordan Rose

By Jordan Rose on August 3, 2016

Community Management

4 Steps to Answering Tough Customer Questions Online (and Off)

answering questions

Every day we are surrounded by people asking questions online – and not just softballs, but really tough questions about our organization’s social responsibility, environmental sustainability, and ethics. This summer, my husband and I took a trip to Nashville where we visited Andrew Jackson’s Hermitage and Jack Daniel’s Distillery, among other attractions. I knew some controversial questions would be raised, and to be honest, I was intrigued to see how the staff would respond.


Nick Westergaard

By Nick Westergaard on August 1, 2016

Podcast

How Stories Can Help Your Brand Stand Out with Aaron Orendorff

aaron orendorff on brand

“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise that’s hard to break through. Aaron Orendorff helps college students, speaking audiences, and marketing clients do just that. We discussed all of this on this week’s episode of the On Brand podcast.


Taylor Corrigan

By Taylor Corrigan on July 27, 2016

Strategy

What Your Brand Can Learn from Comic-Con

comic con

Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and the largest convention overall in North America.