Nick Westergaard

By Nick Westergaard on December 5, 2016

Podcast

Creating Experiences Customers Crave with Nicholas Webb

nicholas-webb

“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been awarded over 45 patents. He now channels his innovative skills to help some of the world’s top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on December 2, 2016

Podcast

Social Sound Bite: Should You Use Hashtags on Facebook?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Sarah Moy

By Sarah Moy on November 30, 2016

Branding

The One Thing You Shouldn’t Automate in Your Marketing

one-thing-marketing

As a marketer, I receive emails almost every week about marketing automation tools or customer relationship management systems. Technology can scale and automate many business processes, saving us time and helping us all be more productive. But these efficiencies come with a big pitfall. Businesses often start to see people as numbers and stop seeing them as humans.


Nick Westergaard

By Nick Westergaard on November 28, 2016

Podcast

How to Develop the Right Brand Name with Naming Expert Mike Pile

mike-pile-on-brand

“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and creative director of a verbal identity firm, brand names are Mike Pile’s business. We took a deep dive on this critical brand touch point on this week’s episode of the On Brand podcast.


You Need to Deadhead Your Marketing to Grow Your Business

deadhead-marketing

Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have a big front porch and each spring I immediately check off my gardening for the season by going to Lowes and buying a couple of moss or coco-fiber hanging baskets of flowers. That’s it. That’s as green as my thumb gets beyond watering them each day.


Nick Westergaard

By Nick Westergaard on November 14, 2016

Podcast

Answering Difficult Questions Can Create Breakthrough Brand Stories

gregory-diehl-on-brand

“You have to look beyond the color and logos with brand identity. They’re really the product of something deeper.” It’s this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity Breakthrough, Gregory has a unique, global, and modern perspective on how we build brands both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on November 7, 2016

Podcast

The Impact of Social Currency on Branding with Erich Joachimsthaler

erich-joachimsthaler-on-brand-001

“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain Sight has spoken at conferences and corporate events around the world in English, German, and Spanish. We discussed the most recent developments in brand strategy and evolution on this week’s episode of the On Brand podcast.


Taylor Corrigan

By Taylor Corrigan on November 2, 2016

Social Media Strategy

Social Media Activism: Effective or Slacktivism?

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If you use any social media, whether its Facebook, Twitter, or even Instagram, you’re no stranger to social media activism. It takes the form of Facebook profile picture overlays, trending hashtags, or the latest movement, Standing Rock location check-ins.


Nick Westergaard

By Nick Westergaard on October 31, 2016

Podcast

How to Be Your Brand’s Editor in Chief with Ann Handley

ann-handley-on-brand-001

“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you’re creating what’s best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on October 28, 2016

Podcast

Social Sound Bite: Election Fatigue Hits Social Media

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data from Pew Research shows that most have had enough. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.