Nick Westergaard

By Nick Westergaard on May 30, 2016

Podcast

The Future of Social Media with Jason Keath of Social Fresh

jason keath on brand

“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast.


Sarah Moy

By Sarah Moy on May 24, 2016

Paid Search & Social

Voice and the Future of Search

voice search

Last week at the Google I/O conference, CEO Sundar Pichai unveiled Google assistant, a conversational, virtual assistant more sophisticated than Google Now and similar to Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and the recently released Hound. While some might consider this late to the game, Google’s position as a key player means Google assistant could have significant implications for the future of digital marketing.


Nick Westergaard

By Nick Westergaard on May 16, 2016

Podcast

Building the Brand Experience Inside and Out at Salesforce

john zissimos on brand

“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 10, 2016

News & Events

Order Get Scrappy and Get 2 FREE VIP Passes to #SocialBrand16

launch week forum

As we said recently, May is a big month at Brand Driven Digital. Last week, we announced that we’re counting down May with special announcements about Social Brand Forum 2016 as we close in on May 31st — the final day for you to access early registration rates for this interactive and intimate digital marketing event. This week is launch week for my new book Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. We’re celebrating this with a special offer on both.


Nick Westergaard

By Nick Westergaard on May 9, 2016

Podcast

Brands Need to Listen Up Says Elasticity’s Jason Falls

jason falls on brand

“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at Elasticity joined us for a raucous “Jason Falls” brand conversation around social listening, branding with attitude, and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 6, 2016

Podcast

Social Sound Bite: Facebook, Twitter, and Instagram vs. Snapchat

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment when Facebook is looking to make their Messenger app even more like Snapchat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on May 3, 2016

News & Events

Social Brand Forum 2016: Speakers Announced, More Coming Soon

social brand forum 2016

We have a very exciting May here at Brand Driven Digital! As you know, my book Get Scrappy: Smarter Digital Marketing for Businesses Big and Small comes out next week (order your copy now for the best price and extras). May is also the FINAL month for early bird registration for Social Brand Forum 2016. Remember, we’re a month earlier this year so don’t delay in registering for this industry leading event. We’ll have a month full of #SocialBrand16 announcements starting right now …


Nick Westergaard

By Nick Westergaard on May 2, 2016

Podcast

Why Your Content Strategy Is Only As Good as Your Brand Strategy

yoav schwartz on brand

“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 29, 2016

Podcast

Social Sound Bite: YIKES! A New Facebook Algorithm (AGAIN!)

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this update will focus more on the content you spend the most time with. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Taylor Corrigan

By Taylor Corrigan on April 27, 2016

Blogging

4 Tips for Avoiding Writer’s Block with Your Blog

writers block

Whether you have a blog that needs updating daily, weekly, or even monthly, writer’s block is something that happens to the best of us. If it’s your first blog post you may be stuck thinking that every word should be perfect. If it’s your 100th post, it’s possible nothing new is happening and you feel like your only options are topics you’ve written about before.