Kary Delaria

By Kary Delaria on October 29, 2014

Social Spotlight

3 New Twitter Features You Need to Know About

twitter features

Twitter has been rolling out some significant changes lately and, to be frank, a few of them have me worried that Twitter is going to suck, but before I rush to judgement as a user of the platform, I’ll put on my marketing hat and keep my cool. After all, Twitter needs innovation and growth, and as marketers, it behooves us to be aware of these changes and consider how they could impact or enhance our efforts. Here’s a look at some new Twitter features to keep your eye on, and some questions to consider as you do.


The Bar Has Been Raised

the bar has been raised

There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know what you’re thinking. When will we be caught up on all of this digital marketing stuff? How much is enough?


Nick Westergaard

By Nick Westergaard on October 24, 2014

Podcast

Social Media Unicorns + Monica Lewinsky Joins Twitter

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Marina Byezhanova, who told us that one of her biggest social media staffing challenges was finding the right people. Let’s chat about this. 


Macy Koch

By Macy Koch on October 22, 2014

Measurement & Analytics

The Case for Mathematics in Marketing

mathematics in marketing

I went to college to be a mathematician. During my four years at Simpson College, I also added communications and business degrees to my academic fields of study. At the time, I wasn’t sure how all three pieced together (a trio questioned by faculty and my parents, I’m sure), but I knew that I was vastly interested in each.


Laura Cyrek

By Laura Cyrek on October 20, 2014

Brand Snapshot

Richard Branson’s Gossip Mill, AKA Genius in Viral Marketing

bdd brand snapshot

Success in viral marketing is a coveted accomplishment marketers have spent years worth of budgets attempting to attain. Although no one has quite figured out the perfect recipe for virality, we’ve all envied those well-known brands that seem to do it so seamlessly. So of course, if you know who Richard Branson is, the buzz he’s created in Chicago came as little to no surprise.


Nick Westergaard

By Nick Westergaard on October 17, 2014

Podcast

The Lowdown on Repurposing Content & Dreamforce 2014

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” Good question! Sometimes we can wring our hands over reusing and repurposing content. Let’s chat about this. 


Jordan Rose

By Jordan Rose on October 15, 2014

Social Media Strategy

The Role of Social Media in Crisis Communication

crisis communication

With each passing day, it seems another company is hit with an issue that calls for public address. And at the top of that list is a breach in data security. The more organizations hit — Kmart, Home Depot, Jimmy John’s and Target — the more we realize it’s not a matter of if a data breach will occur, it’s when. The good news for future targets — we can learn from the online responses of those who have experienced the crisis first-hand.


Nick Westergaard

By Nick Westergaard on October 13, 2014

News & Events

Stories & Slides from the 2014 MarketingProfs B2B Forum

mpb2b

Last week I had the pleasure of being a part of the 2014 MarketingProfs B2B Forum in Boston. This event brings together over 800 B2B marketers from every US state and several distant countries. Keynotes included Scott Stratten, danah boyd, and Austin Kleon (whose visual style has always been an inspiration to me — more on that in a bit). There was even an appearance from Seth Godin who appeared to accept his Lifetime Achievement Award.


Nick Westergaard

By Nick Westergaard on October 8, 2014

Strategy

Creative Marketing Today

creative marketing

A few weeks back my friends at Buffer invited me to moderate their #Bufferchat on Twitter on the topic of creative marketing. Creativity has always been an important tool for marketers, serving as either a campaign ingredient or embodied by the creatives who make the magic happen. However, with the tectonic plate shifts of digital media shaking everything around us, what is the role of creative marketing today?


Jeanette LeBlanc

By Jeanette LeBlanc on October 6, 2014

Content Marketing

How to Solve Your Content Marketing Puzzle (Infographic)

content marketing

Content marketing is everywhere. The digital landscape has changed in the past few years, and while paid traditional advertising and marketing is far from dead, it is clear that right now, content is king. At the top of the food chain is Google with algorithms that grow more strict on content standards as the days pass, but it only improves what’s available to consumers, so it’s important to have the right process in place from the get go.