Recently I had the opportunity to attend the Facebook Fit event in Chicago. Designed to help small businesses use Facebook to drive success and growth, this event drew a varied crowd, from established business owners to emerging startups to entrepreneurs with freshly formed ideas. Let’s take a look at some of these Facebook business best practices.
This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever before, many are looking for more content marketers. But what skills are most important when it comes to creating all of this content? Let’s chat about this.
Wait a minute — did you just cringe at the mention of sales and selling? Too many marketers today make this same mistake. However, through today’s digital tools, we can build brands, create authority, and drive sales. Duct Tape Marketing’s John Jantsch helps connect these dots in his latest book Duct Tape Selling. We took a moment and caught up with John to chat about the book and his keynote at this fall’s Social Brand Forum.
This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed before, content consumption is up, however, more brands than ever are jumping in the pool. Is this worth your time? Let’s chat about this.
Living in the digital age, it’s impossible to avoid the emergence of video as the dominant form of digital communication. Each day, 100 million internet users watch a video online. That’s 1.5% of the entire population of the world. This year, video advertising spend looks set to grow from $1.97 billion to $5.71 billion. 90% of people state that seeing a video about a product is helpful with their decision-making process. With this in mind, there are some key methods you can use to boost customer engagement with video ads.
It’s one of the most exciting times to be in marketing. It’s also one of the most frustrating as there are many “shiny” new platforms, apps, and ways to engage with your community. It can be hard to keep track of all of this. Sometimes though, it’s one or two key things, rather than doing them all, that can really make a difference for your brand.