Macy Koch

By Macy Koch on August 20, 2014

Brand Snapshot

The Hottest Social Media Campaigns of Summer

bdd brand snapshot

Summertime brings around the best weather, the best foods (hello State Fair corndogs!), and arguably, the best social media campaigns. I may be a bit over-excited here in my sunshine-induced happiness, but I really believe I’ve been seeing some of the most creative campaigns online from brands big, small, and unexpected! 


Nick Westergaard

By Nick Westergaard on August 18, 2014

News & Events

Jason Falls on Digital Success at Social Brand Forum 2014 (Video)

jason falls social brand forum

We are just over a month away from this year’s Social Brand Forum! In looking ahead to this exciting time, it’s also fun to look back at where this conference came from. Social Media Explorer used to do regional “Explore” events that were a big inspiration in creating the “goldilocks” event that is the Social Brand Forum. That’s why we’re honored to be joined by Social Media Explorer’s founder, Jason Falls, at this year’s forum.


Nick Westergaard

By Nick Westergaard on August 13, 2014

News & Events

Connecting Our Digital Dots – Introducing Two New Sites

connecting dots

Over the past couple of months (and years, really), we’ve been making changes in our organization both online and off. Today we have a final set of online updates to introduce that will further connect these digital dots.


Macy Koch

By Macy Koch on August 11, 2014

Team Tips

Team Tips: Our Favorite Brands to Follow Online

bdd team tips

We’ve reached a point where most brands are online in some capacity. This is great as we continue to see new and innovative ways to use social platforms from brands large and small. But with more brands for consumers to choose from, the pressure to deliver and provide value is higher than ever before — especially if you want to stand out.


Nick Westergaard

By Nick Westergaard on August 8, 2014

Podcast

Social Media vs Digital Marketing

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.


Macy Koch

By Macy Koch on August 6, 2014

Social Spotlight

Social Media Image Size Blueprint: Google+ and LinkedIn

linkedin google plus image size

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take advantage of this visual revolution we need to understand social media image size, specs, and purpose. Recently we looked at image size Facebook and Twitter and Pinterest, Instagram and YouTube. Let’s finish up by looking at Google+ and LinkedIn. 


Nick Westergaard

By Nick Westergaard on August 4, 2014

News & Events

New Speakers + Full Agenda for Social Brand Forum 2014

social brand forum

It’s hard to believe that the Social Brand Forum is less than two months away. As we get closer to this industry leading digital marketing event, we wanted to take a moment and share some special announcements including new speakers, new sponsors, and more.


Nick Westergaard

By Nick Westergaard on August 1, 2014

Podcast

How Do You Measure What Matters with Social Media?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when it comes to digital marketing. How do you know if you’re really successful? Let’s chat about this.


Macy Koch

By Macy Koch on July 30, 2014

Social Spotlight

Social Media Image Size Blueprint: Pinterest, Instagram & YouTube

social media image size

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take advantage of this visual revolution we need to understand social media image size, specs, and purpose. Recently we looked at Facebook and Twitter image size. Now let’s take a look at Pinterest, Instagram, and YouTube. 


Avoid Black Hat Social Media

avoid black hat social media

Recently a media outlet phoned me wanting my opinion on a practice they’d gotten wind of — insurance agents using social media sites like Facebook to spy on their customers’ lives so they can adjust their rates based on what they find.