Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented a bold intersection of expert content, engaging conversations, and a strong sense of community among attendees and speakers alike.
“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Lee Odden. Also speaking at the event was Aaron Weiche, CMO of GetFiveStars, an online review platform. I couldn’t wait to share his insights with you on this week’s episode of the On Brand podcast.
“There’s a gravity to shiny new objects and tactics that people can easily fall prey to.” As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today’s shiny new things. He’s also the author of Optimize and an expert on influencer marketing. We discussed all of this and more on this week’s episode of the podcast.
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best advice. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
If you’ve ever walked in downtown Iowa City (or any other city, really) you’ve probably seen them. The chalkboard signs outside cafes and restaurants, announcing the specials of the day, or amusing passersby with humorous drawings or clever quotes. You may have stopped to read these signs, had a little chuckle, and even decided to go in for a coffee or meal. Brand awareness doesn’t get any more local than this.
This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I’d share the audio from the event as a special live episode.
Customer service demands online and offline have forever changed as a result of our always-on, everyone’s-a-publisher model. All the world’s a stage and how (or if) brands respond to customer complaints or even challenging questions is a critical component to reputation management. Customers can detect a canned, corporate response a mile away and if you’ve ever been the recipient of one (you know you have) it can just add fuel to the fire.
“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and Microsoft. He also just released a new book on this very topic Disruptive Marketing. We discussed all of this and more on this week’s episode of the podcast.