On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn’t any less important, we have to come up with a better definition. That’s what we set out to do on this episode of the On Brand podcast.
Recently, I had the pleasure of being on a panel at an Iowa Newspaper Association event. The panel consisted of many talented individuals in the journalism industry – a photojournalist, a breaking news reporter, and even a TV news personality. At first, I questioned my presence and what I would say to the crowd of young journalists. But then I quickly realized that the best branding professionals, like news sources, tell stories, too.
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital channel.” Nope. They’re actually part of a larger, all-encompassing brand experience. I couldn’t wait to sit down and discuss this further with the author of Digital Branding and Mobile Marketing Daniel Rowles.
It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the end of the day, I don’t think he cares too much about it. But why should you care and more importantly what does this have to do with your business?