The ability to engage your audience, interact with your clients (and your peers) and even generate leads in less than 140 characters is practically an art form. It may seem like an impossible task, but there are plenty of top brands who are more than up to the task and as a result they have become Twitter power houses.
No matter what stage your company is in – large or small, long-standing or newly emerging – a strong online presence is key to your continued success. You know that, so you built a user-friendly website that will establish your place in the market, collect leads, and drive sales. Then, you sit back and wait for the traffic to stream in …
Recently the popular marketing site Copyblogger announced that they would be ending comments on their blog. In their post explaining this move, they outlined several sound reasons for making this switch — conversations about content are shifting to social networks like Facebook and Twitter, less spam, etc. I kept thinking about this big decision, formulating my own take. It came to me last Saturday night on Exhange Street in downtown St. Paul, Minnesota.
This week on Social Brand Chat presented by KXIC we discussed a question from Revival Iowa City via Twitter: “With Facebook’s ever-decreasing #’s, what alternatives do you recommend that have FB’s broad appeal?” To leave Facebook or not to leave Facebook, that is the question that is on many social media marketers’ minds. Let’s chat about this.