Nick Westergaard

By Nick Westergaard on April 29, 2016

Podcast

Social Sound Bite: YIKES! A New Facebook Algorithm (AGAIN!)

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this update will focus more on the content you spend the most time with. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Taylor Corrigan

By Taylor Corrigan on April 27, 2016

Blogging

4 Tips for Avoiding Writer’s Block with Your Blog

writers block

Whether you have a blog that needs updating daily, weekly, or even monthly, writer’s block is something that happens to the best of us. If it’s your first blog post you may be stuck thinking that every word should be perfect. If it’s your 100th post, it’s possible nothing new is happening and you feel like your only options are topics you’ve written about before.


Nick Westergaard

By Nick Westergaard on April 25, 2016

Podcast

Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm

lisa grimm on brand

“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards to working with the creative team and engaging with customers, Lisa has her eye on both the big picture and the tactical, practical day-to-day operations. I couldn’t wait to discuss all of this with her on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 22, 2016

Podcast

Social Sound Bite: Where Facebook Hid Your Favorite Page Features

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using Facebook as your page! We tell you where they are on this week’s show. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Sara O'Brien

By Sara O'Brien on April 20, 2016

Community Management

4 Digital Marketing Tips for Seasonal Businesses

seasonal digital marketing

In the Midwest, we have four seasons, which means some businesses aren’t open year round. How do you account for times that your staff is lower or you aren’t selling a product or providing a service? You can adjust your digital presence to account for this while not going completely silent for four to five months. Here are some ways to use your time wisely and remind your followers engaged without overdoing it.


Interrupters vs. Engagers: What Type of Marketer Are You?

engagers

Every now and then, small everyday moments present opportunities to observe concise case studies in action. As anyone who follows me on social media knows, I’ve been pretty aggressively promoting my new book Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Yikes! I did it again).


Nick Westergaard

By Nick Westergaard on April 11, 2016

Podcast

How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich

gini dietrich on brand.001

“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 8, 2016

Podcast

Social Sound Bite: NFL Twitter Streaming, Longer Instagram Videos

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the NFL’s Thursday Night Football games. Instagram is also in the process of rolling out a longer, 60-second limit for videos. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Jordan Rose

By Jordan Rose on April 6, 2016

Content Marketing

How to Reach Your Target Audience with the Right Message

target audience

Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended audience, consider the following examples.


Nick Westergaard

By Nick Westergaard on April 4, 2016

Podcast

Why Having a Brand Filter Makes Decisions Easy at AWeber

mike smith on brand

“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing solution AWeber, Mike has been responsible for reinvigorating the venerable brand and bringing it to life across new touch points including a live event and a mascot. I couldn’t wait to talk to Mike about all of this on this week’s On Brand podcast.