Know, Like, and Trust in the Digital Age

trust in the digital age

We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at these words without fully internalizing their meaning. Plus digital tools such as social media and content marketing have changed every aspect of how we build brands online and off.


Nick Rojas

By Nick Rojas on December 15, 2014

Social Media Strategy

How to Increase Holiday Social Media Engagement

holiday social media

No matter the product or service you sell, social media can be a useful tool for engaging with holiday shoppers and creating customer relationships that lead to increased sales. Three out of five small to medium businesses say they have gained new customers through social media. Having a holiday social media plan is crucial for accomplishing both sales growth and customer acquisition in the most effective way.


Nick Westergaard

By Nick Westergaard on December 12, 2014

Podcast

What the New 2015 Facebook Page Rules Mean for Your Brand

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed some changes to the newsfeed algorithm and Facebook pages coming in 2015. These updates impact marketers using the world’s largest platform in both organic and paid capacities. Let’s chat about this.


Nick Westergaard

By Nick Westergaard on December 10, 2014

Content Marketing

Do You Like Your Content?

like your content

Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an exceptional podcast host and interviewer. However, I want to focus on something Glass said during the show that is applicable to your content marketing.


Jodie Toohey

By Jodie Toohey on December 8, 2014

Blogging

Why You’re Stuck for Blog Ideas – And What to Do About It

blog ideas

It’s been a week already. Where did the days go? You know you need to update your blog regularly – it’s what all of the experts say – but you’ve just plain run out of ideas. No matter how hard you try to think of something to write about, you just come up blank. And the curser flashing on the screen mocks you.


Nick Westergaard

By Nick Westergaard on December 5, 2014

Podcast

What’s the Difference Between a Retweet and a Quoted Tweet?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from a recent social media workshop, “What’s the difference between a retweet and a quoted tweet?” With RTs, MTs, HTs, quoted tweets, mentions, and more, Twitter has a language of its own. What does all of this mean for your brand and how you engage? Let’s chat about this.


Nick Westergaard

By Nick Westergaard on December 3, 2014

News & Events

Introducing Our 2015 Event Series: #SocialBrand15, Boot Camp, & More

brand driven event series

It’s hard to believe it’s that time of year! No, not the holidays. I’m talking about that other “most wonderful time of year” when we rollout our series of events designed to help marketers at organizations of all sizes build better brands online. From the industry-leading Social Brand Forum to our intensive Boot Camps and a new Twitter training, we have the live learning events you need to take your marketing to the next level in 2015.


Dave Landry

By Dave Landry on December 1, 2014

Strategy

The 4 Essentials of the B2B Buyer’s Journey

b2bmarketing

As more and more B2B vendors are starting to agree that they should be focusing their strategies closer to those of B2C practices, many will say that the consumerization of B2B has already begun. Thanks to the Internet and the access B2B buyers have to information about vendors, 70-90% of their buying journey is already complete before they even reach out to a company.


Nick Westergaard

By Nick Westergaard on November 26, 2014

Infographic

Education: Why Business People Love Podcasts (Infographic)

podcast infographic

While podcasting has long held the mantle as the “form of content most marketers need to learn more about” we’re now seeing that execs aren’t just listening passively. They’re actively learning. Moreover they really value this content. That’s one of the many things that Jay Baer and the Convince and Convert team discovered when they commissioned a new infographic on podcasts. 


Nick Westergaard

By Nick Westergaard on November 24, 2014

Podcast

How Should You Respond to a Social Media Mistake?

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question spurred by several recent incidents in the news, “How should you respond to a social media mistake?” Whether you’re Dave & Buster’s with a regrettable tweet or Uber’s leadership recovering from a gaffe about journalists, this is a topic of interest for brands of all shapes and sizes. Let’s chat about this.