Nick Westergaard

By Nick Westergaard on April 24, 2015

Podcast

Social Sound Bite: Twitter Direct Message Opt-Ins Will Help Brands

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow them. This could have a big impact on brands using Twitter direct messages for customer service. We also looked at a new feature that will help the network crack down on cyber-bullying.  Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Sarah Moy

By Sarah Moy on April 22, 2015

News & Events

Top 5 Green Twitter Feeds for Earth Day

earth day

Do you remember what today is? No, it’s not just National Jelly Bean Day. It’s Earth Day! In celebration, I’ve compiled the top five Twitter feeds to follow on environmentalism and climate change. So while you’re munching those buttered popcorn jelly beans, learn about what’s going on with the Earth today and see how some clever people are using social media to save the world. 


Nick Westergaard

By Nick Westergaard on April 20, 2015

Podcast

Why Your Brand Needs a Narrative with Jonathan Littman

jonathan littman

“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn’t wait to chat with Jonathan on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 17, 2015

Uncategorized

Social Sound Bite: What You Can Learn from Hillary Clinton’s Video

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Hillary Clinton’s recent announcement that she’s running for president. Believe it or not, her launch video actually has a lesson that brands of all shapes and sizes can learn from. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on April 15, 2015

Branding

Do You Have a Brand Experience?

brand experience

On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know that Legos are … well … awesome. However, Legoland might be different than you expect.


Nick Westergaard

By Nick Westergaard on April 13, 2015

Podcast

How to Create a Trustworthy Brand with Heidi Grant Halvorson

heidi grant halvorson

“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About It. I couldn’t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week’s episode of the podcast.


Nick Westergaard

By Nick Westergaard on April 10, 2015

Podcast

Social Sound Bite: New Retweet Feature, Is Google Buying Twitter?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday, so did rumors of a potential takeover from not one but two different suitors including Google! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


John Wiedenheft

By John Wiedenheft on April 8, 2015

Content Marketing

Video Strategy Is More Than Just Video

video strategy

A common question I get concerning video and the Internet is, “Where do I post or share my videos once they’re done?” I hate to tell clients “It depends,” but where and how to post your videos is a much bigger question better addressed before the video is even created. Let’s take a closer look at this.


Nick Westergaard

By Nick Westergaard on April 6, 2015

Podcast

Branding with Simplicity at Siegel+Gale

david srere siegel+gale on brand

“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, how one goes about quantifying all of this. Enjoy this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 3, 2015

Podcast

Social Sound Bite: Periscope vs Meerkat

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of late? This week we take a look at Periscope vs Meerkat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.