Nick Westergaard

By Nick Westergaard on September 4, 2015

Uncategorized

Social Sound Bite: Instagram Says It’s No Longer Hip to Be Square

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters and square photos. But that’s about to change. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Jordan Rose

By Jordan Rose on September 2, 2015

Content Marketing

8 Tips to Being a Better Brand Storyteller

storyteller

Skillful storytellers know the age-old adage – show, don’t tell. As elementary as it may sound, there are several tips like this that you can use to engage and maintain readership in your brand’s blog posts. The key is to take risks, indulge in descriptive language, and tell a good story. Even in fact-focused blog posts, a good story can engage and inspire readers. Here are a few tips to get you started.


Nick Westergaard

By Nick Westergaard on August 31, 2015

Podcast

Being a Brand Editor with Gaggle’s Rob Yoegel

rob yoegel

“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational technology, Rob Yoegel has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle’s VP of Marketing shares why we should all think of ourselves as brand editors.


Nick Westergaard

By Nick Westergaard on August 28, 2015

Podcast

Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they started tracking while Twitter and LinkedIn use is flat year on year. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


5 Simple Steps to More Targeted Digital Marketing

targeted digital marketing

Let’s get back to basics. We read about all of these strategies and tools that can help our businesses reach customers. We want to use them to be more personable and customer-service oriented. We also want to make sure we are measuring our reach and performance. But if we skip the basic step of determining our target market, we may not be earning the return on investment we could be. So, who is your target market? 


Nick Westergaard

By Nick Westergaard on August 24, 2015

Podcast

How Realtime Branding Is Possible with Insights from Zignal Labs

zignal labs

“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and DJ Waldow. These two innovative marketers have joined forces as part of the team at Zignal Labs, a realtime digital story-tracking platform. I couldn’t wait to learn about the realtime branding possibilities, politics, and everything in between from Tim and DJ.


Nick Westergaard

By Nick Westergaard on August 21, 2015

Podcast

Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets”

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the Air Force has repurposed this message for the social age, warning service men and women that “loose tweets destroy fleets.” Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Taylor Corrigan

By Taylor Corrigan on August 19, 2015

Strategy

Why Diversity Marketing Is More Important Than Ever

diversity marketing.001

While the country may be split on many political and social issues, several companies have decided to take a stand. Whether it’s Coca Cola and their “America The Beautiful” super bowl ad, Wells Fargo’s ad about same-sex adoption, or Cheerios’ commercial featuring an interracial family, all of these companies demonstrate something very important. It’s possible to be political without talking about politics.


Nick Westergaard

By Nick Westergaard on August 17, 2015

Podcast

The Secret of the Suitsupply Brand Experience: Empowering People

suitsupply nish

“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention and confounding many traditional industry expectations. I was fortunate to be joined this week by Nish de Gruiter, the self described Market Maker of Suitsupply.


Nick Westergaard

By Nick Westergaard on August 14, 2015

Uncategorized

Social Sound Bite: Facebook Streaming, Google’s New Name

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two big news stories in the world of social media and all things digital. First, Facebook announced that they’re joining Meerkat and Periscope in the live-streaming video game. Plus Google announced a new brand and parent company — Alphabet. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.