Summertime brings around the best weather, the best foods (hello State Fair corndogs!), and arguably, the best social media campaigns. I may be a bit over-excited here in my sunshine-induced happiness, but I really believe I’ve been seeing some of the most creative campaigns online from brands big, small, and unexpected!
We are just over a month away from this year’s Social Brand Forum! In looking ahead to this exciting time, it’s also fun to look back at where this conference came from. Social Media Explorer used to do regional “Explore” events that were a big inspiration in creating the “goldilocks” event that is the Social Brand Forum. That’s why we’re honored to be joined by Social Media Explorer’s founder, Jason Falls, at this year’s forum.
We’ve reached a point where most brands are online in some capacity. This is great as we continue to see new and innovative ways to use social platforms from brands large and small. But with more brands for consumers to choose from, the pressure to deliver and provide value is higher than ever before — especially if you want to stand out.
This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when it comes to digital marketing. How do you know if you’re really successful? Let’s chat about this.
With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take advantage of this visual revolution we need to understand social media image size, specs, and purpose. Recently we looked at Facebook and Twitter image size. Now let’s take a look at Pinterest, Instagram, and YouTube.