“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t talking to your customers, finding out what’s important to them, and making that a part of your brand story, you run the risk of being branded by them. She discussed all of this on the On Brand podcast.
“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s part of Samantha Hersil’s job to communicate this history while finding new stories from customers, advocates, and their own innovations. We discussed all of this on this week’s episode of the On Brand podcast.
Every day we are surrounded by people asking questions online – and not just softballs, but really tough questions about our organization’s social responsibility, environmental sustainability, and ethics. This summer, my husband and I took a trip to Nashville where we visited Andrew Jackson’s Hermitage and Jack Daniel’s Distillery, among other attractions. I knew some controversial questions would be raised, and to be honest, I was intrigued to see how the staff would respond.