“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been awarded over 45 patents. He now channels his innovative skills to help some of the world’s top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast.
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found answers in some recent research. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
As a marketer, I receive emails almost every week about marketing automation tools or customer relationship management systems. Technology can scale and automate many business processes, saving us time and helping us all be more productive. But these efficiencies come with a big pitfall. Businesses often start to see people as numbers and stop seeing them as humans.
“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the president and creative director of a verbal identity firm, brand names are Mike Pile’s business. We took a deep dive on this critical brand touch point on this week’s episode of the On Brand podcast.
“You have to look beyond the color and logos with brand identity. They’re really the product of something deeper.” It’s this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity Breakthrough, Gregory has a unique, global, and modern perspective on how we build brands both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.
“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you’re creating what’s best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast.