“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast.
“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.
“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast.
Whether you have a blog that needs updating daily, weekly, or even monthly, writer’s block is something that happens to the best of us. If it’s your first blog post you may be stuck thinking that every word should be perfect. If it’s your 100th post, it’s possible nothing new is happening and you feel like your only options are topics you’ve written about before.