Nick Westergaard

By Nick Westergaard on September 27, 2016

News & Events

Social Brand Forum 2016 Recap: Photos, Slides, and More

social brand forum 2016 recap

Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented a bold intersection of expert content, engaging conversations, and a strong sense of community among attendees and speakers alike.


Nick Westergaard

By Nick Westergaard on September 19, 2016

Podcast

Amplifying Your Brand’s Online Reputation with Aaron Weiche

aaron-weiche-on-brand

“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Lee Odden. Also speaking at the event was Aaron Weiche, CMO of GetFiveStars, an online review platform. I couldn’t wait to share his insights with you on this week’s episode of the On Brand podcast.


Maddy Osman

By Maddy Osman on September 14, 2016

News & Events

Ask the Experts: What Marketing Mistakes Are Made Most Often?

social brand speakers

People usually ask the experts about best practices and their predictions for the future. While these roundup posts are usually full of useful insights, they’re also incredibly optimistic. And while optimism isn’t necessarily a bad thing, it glosses over real life, which is full of problems.


Nick Westergaard

By Nick Westergaard on September 12, 2016

Podcast

Using Influencer Marketing to Optimize Your Brand with Lee Odden

lee odden on brand

“There’s a gravity to shiny new objects and tactics that people can easily fall prey to.” As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today’s shiny new things. He’s also the author of Optimize and an expert on influencer marketing. We discussed all of this and more on this week’s episode of the podcast.


Nick Westergaard

By Nick Westergaard on September 9, 2016

Podcast

Social Sound Bite: What Facebook Video Length Works Best?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best advice. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Sarah Moy

By Sarah Moy on September 7, 2016

Marketing Integration

3 Tips for Winning at Brand Awareness in Your Own Backyard

brand awareness

If you’ve ever walked in downtown Iowa City (or any other city, really) you’ve probably seen them. The chalkboard signs outside cafes and restaurants, announcing the specials of the day, or amusing passersby with humorous drawings or clever quotes. You may have stopped to read these signs, had a little chuckle, and even decided to go in for a coffee or meal. Brand awareness doesn’t get any more local than this. 


Nick Westergaard

By Nick Westergaard on September 5, 2016

Podcast

Get Scrappy with Nick Westergaard LIVE at Prairie Lights

westergaard on brand

This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I’d share the audio from the event as a special live episode.  


Kary Delaria

By Kary Delaria on August 31, 2016

Customer Service

Customer Centricity Isn’t a Policy — It’s a Culture

customer centricity

Customer service demands online and offline have forever changed as a result of our always-on, everyone’s-a-publisher model. All the world’s a stage and how (or if) brands respond to customer complaints or even challenging questions is a critical component to reputation management. Customers can detect a canned, corporate response a mile away and if you’ve ever been the recipient of one (you know you have) it can just add fuel to the fire.


Nick Westergaard

By Nick Westergaard on August 29, 2016

Podcast

Branding in the Age of Disruption with Geoffrey Colon

geoffrey colon

“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and Microsoft. He also just released a new book on this very topic Disruptive Marketing. We discussed all of this and more on this week’s episode of the podcast.


Maddy Osman

By Maddy Osman on August 25, 2016

News & Events

What to Do in Iowa City While Here for the Social Brand Forum

iowa city

Most people know Iowa City, Iowa as a frequent top five campus pick for the Princeton Review’s list of top party schools. But few realize that Iowa City also has a vibrant downtown with no shortage of art, culture, and history.