Nick Westergaard

By Nick Westergaard on June 27, 2016

Podcast

Understanding Native Advertising and Content with Melanie Deziel

melanie deziel on brand

What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, Time, Inc, Netflix, and more to do just that. We discussed all of this including her upcoming talk at Social Brand Forum 2016 on this week’s On Brand podcast. 


Nick Westergaard

By Nick Westergaard on June 24, 2016

Podcast

Social Sound Bite: Instagram Has Twice the Daily Users as Snapchat

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million actives. This makes Instagram the second largest and second most used social network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Kary Delaria

By Kary Delaria on June 22, 2016

Marketing Integration

Happy Chickens: The Missing Ingredient in Integrated Marketing

happy chickens

Developing an integrated marketing strategy is no small feat. It often involves breaking down barriers between teams to identify and agree upon a common goal. But, that’s only the beginning. A common goal does not an integrated strategy make. Integrating the process and roles of each team member or business unit is critical.


Nick Westergaard

By Nick Westergaard on June 20, 2016

Podcast

How to Build a TV Brand with Andy Bryant and Charlie Mawer

andy bryant charlier mawer.001

“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their networks and shows. They’re also co-authors of the new book The TV Brand Builders: How to Win Audiences and Influence Viewers. I couldn’t wait to discuss TV brands past, present, and future on this week’s episode of the On Brand podcast.


Why You Need a Marketing Test Kitchen

marketing test kitchen

With all of the shiny new things in marketing today it can be hard not to be overwhelmed. From Facebook live video to Snapchat, we are constantly bombarded with examples of marketers doing cool things with new forms of content and media.


Nick Westergaard

By Nick Westergaard on June 13, 2016

Podcast

Creating Culture Through Brand Camp at Spiceworks

jen slaski on brand

“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn’t wait to discuss this philosophy and more with Spiceworks’ Exec Brand Muse Jen Slaski on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on June 10, 2016

Podcast

Social Sound Bite: Snapchat Overtakes Twitter in Daily Use

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat’s use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great news for Snapchat! Not so great for Twitter … Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Maddy Osman

By Maddy Osman on June 9, 2016

Content Marketing

8 Content Marketing Tools to Take Your Blog from Unread to Viral

content marketing tools

Writing a blog post is hard work. You have to decide on a topic, do some research, find or create a compelling (and legal to use!) image, and do at least one round of editing before you can take pride in pushing the publish button.


Nick Westergaard

By Nick Westergaard on June 6, 2016

Podcast

How Snapchat Helps Humanize Brands with Carlos Gil

carlos gil on brand

“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social teams for brands such as Winn-Dixie and LinkedIn. Today, as Global Head of Social Media for BMC Software, he’s become a leading authority on Snapchat for business speaking at events like this fall’s Social Brand Forum. I couldn’t wait to learn more on this week’s On Brand podcast.