Nick Westergaard

By Nick Westergaard on March 24, 2017

Podcast

Social Sound Bite: Which Social Networks Are Used Most Often

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data sources). Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on March 20, 2017

Podcast

Access, Authenticity & Internal Advocacy with Bruce Kennedy

bruce kennedy on brand

“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand’s online conversations. Last week, he was in the front row for our live podcast onstage at SXSW, where we talked about how brands need to be more authentic than ever to stand out today. I couldn’t wait to continue this conversation with Bruce on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 13, 2017

Podcast

LIVE Onstage at SXSW with Duff Stewart & Heather Whaling

sxsw live

This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Duff Stewart of GSD&M and Heather Whaling of Geben Communication.


Nick Westergaard

By Nick Westergaard on March 6, 2017

Podcast

Reinventing Integrated Marketing Communications with Don E. Schultz

“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at Northwestern University’s Medill School, President of Agora, Inc, and author of over twenty-eight books on marketing. He’s also this week’s guest on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 27, 2017

Podcast

How to Aim Your Brand for a Content Marketing Win with Doug Kessler

doug kessler on brand

“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping brands create and communicate promises to their communities. This week, Doug stopped by the On Brand podcast for a chat about content, creative, and strategy.


Nick Westergaard

By Nick Westergaard on February 24, 2017

Podcast

Social Sound Bite: Facebook’s New Business Feature – Job Postings!

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right people was a top need. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 20, 2017

Podcast

Telling Your Brand’s Story in the Snapchat Age with Jed Record

jed record on brand

“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year than Snapchat. Jed Record joined us in Iowa last fall for the Social Brand Forum. Since then, both Snapchat and the emerging story media format have evolved even more. We discussed all of this on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 17, 2017

Podcast

Social Sound Bite: What Goes Into the Instagram Algorithm

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed new data on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually stronger than ever. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on February 15, 2017

Branding

3 Keys to Telling Your Brand’s Story

We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a nonprofit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing a result. 


Nick Westergaard

By Nick Westergaard on February 13, 2017

Podcast

Developing a Consistent Brand Voice and Language with Brad Flowers

brad flowers on brand

“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around your story and communicate that internally. Brad Flowers co-founded and leads a language and story-focused branding firm, Bullhorn. We talked about all of that and more on this week’s On Brand podcast.