You’ve started your social media accounts and even found a tool like Hootsuite or Buffer that you can use to schedule your content out at the beginning of each week. But should you be saying the same thing on each platform? Should you be sharing the same amount of content on each platform?
Developing an integrated marketing strategy is no small feat. It often involves breaking down barriers between teams to identify and agree upon a common goal. But, that’s only the beginning. A common goal does not an integrated strategy make. Integrating the process and roles of each team member or business unit is critical.
“There’s something inherently valuable about viewing television.” Andy Bryant and Charlier Mawer would know. As the creative force behind the UK’s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their networks and shows. They’re also co-authors of the new book The TV Brand Builders: How to Win Audiences and Influence Viewers. I couldn’t wait to discuss TV brands past, present, and future on this week’s episode of the On Brand podcast.
“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn’t wait to discuss this philosophy and more with Spiceworks’ Exec Brand Muse Jen Slaski on this week’s episode of the On Brand podcast.
“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social teams for brands such as Winn-Dixie and LinkedIn. Today, as Global Head of Social Media for BMC Software, he’s become a leading authority on Snapchat for business speaking at events like this fall’s Social Brand Forum. I couldn’t wait to learn more on this week’s On Brand podcast.