Nick Westergaard

By Nick Westergaard on April 24, 2017

Podcast

Exploring the History of the Maker’s Mark Brand with Bill Samuels, Jr.

bill samuels jr on brand

“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the hobby of founder Bill Samuels, Sr. His son, Bill Samuels, Jr., led much of that growth. From their wax-dipped bottles to their brand ambassador program, Maker’s has built a brand as unique as their spirits. I couldn’t wait to discuss all of this and more with Bill on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 18, 2017

Podcast

BarkBox on Branding: The Convergence of Culture & Audience

“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like BarkBox. The company and its people love what they do and who they do it for. And it shows. This week, Bark’s Editor in Chief Stacie Grissom joined me for a chat on the On Brand podcast about all of this and much more.


Nick Westergaard

By Nick Westergaard on April 3, 2017

Podcast

How to Protect Your Brand with Kerry O’Shea Gorgone

kerry gorgone on brand

“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of the nicest (read: not jerky!) people both online and off.  We discussed the legal implications of new forms of media, copyright, podcasting, and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 27, 2017

Podcast

Connecting the Dots of Customer Experience with Bill Price

bill price on brand

“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the most critical brand touchpoints. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 24, 2017

Podcast

Social Sound Bite: Which Social Networks Are Used Most Often

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data sources). Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on March 20, 2017

Podcast

Access, Authenticity & Internal Advocacy with Bruce Kennedy

bruce kennedy on brand

“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand’s online conversations. Last week, he was in the front row for our live podcast onstage at SXSW, where we talked about how brands need to be more authentic than ever to stand out today. I couldn’t wait to continue this conversation with Bruce on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on March 13, 2017

Podcast

LIVE Onstage at SXSW with Duff Stewart & Heather Whaling

sxsw live

This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times — should your brand take a stand socially and politically? Joining me were guests Duff Stewart of GSD&M and Heather Whaling of Geben Communication.


Nick Westergaard

By Nick Westergaard on March 6, 2017

Podcast

Reinventing Integrated Marketing Communications with Don E. Schultz

“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at Northwestern University’s Medill School, President of Agora, Inc, and author of over twenty-eight books on marketing. He’s also this week’s guest on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 27, 2017

Podcast

How to Aim Your Brand for a Content Marketing Win with Doug Kessler

doug kessler on brand

“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping brands create and communicate promises to their communities. This week, Doug stopped by the On Brand podcast for a chat about content, creative, and strategy.


Nick Westergaard

By Nick Westergaard on February 24, 2017

Podcast

Social Sound Bite: Facebook’s New Business Feature – Job Postings!

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right people was a top need. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.