On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters and square photos. But that’s about to change. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Skillful storytellers know the age-old adage – show, don’t tell. As elementary as it may sound, there are several tips like this that you can use to engage and maintain readership in your brand’s blog posts. The key is to take risks, indulge in descriptive language, and tell a good story. Even in fact-focused blog posts, a good story can engage and inspire readers. Here are a few tips to get you started.
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational technology, Rob Yoegel has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle’s VP of Marketing shares why we should all think of ourselves as brand editors.
Let’s get back to basics. We read about all of these strategies and tools that can help our businesses reach customers. We want to use them to be more personable and customer-service oriented. We also want to make sure we are measuring our reach and performance. But if we skip the basic step of determining our target market, we may not be earning the return on investment we could be. So, who is your target market?
While the country may be split on many political and social issues, several companies have decided to take a stand. Whether it’s Coca Cola and their “America The Beautiful” super bowl ad, Wells Fargo’s ad about same-sex adoption, or Cheerios’ commercial featuring an interracial family, all of these companies demonstrate something very important. It’s possible to be political without talking about politics.
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention and confounding many traditional industry expectations. I was fortunate to be joined this week by Nish de Gruiter, the self described Market Maker of Suitsupply.
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two big news stories in the world of social media and all things digital. First, Facebook announced that they’re joining Meerkat and Periscope in the live-streaming video game. Plus Google announced a new brand and parent company — Alphabet. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.