Nick Westergaard

By Nick Westergaard on July 6, 2015

Podcast

How Employee Engagement Builds Brands with Thom Wyatt

thom wyatt

“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 3, 2015

Podcast

Social Sound Bite: Pinterest Launches Buyable Pins

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things they see in pins they like — all while never leaving Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Jordan Rose

By Jordan Rose on July 1, 2015

Social Media Strategy

You Are Your Social Media: Are You Sending the Right Message?

social media

There’s no denying it, social media platforms say a lot about the individuals behind them – and the same is true for your brand. Facebook, Twitter, or Instagram may be the first interaction a potential client has with your organization. This is only one of the many reasons you want to make a good first impression as well.


Nick Westergaard

By Nick Westergaard on June 29, 2015

Podcast

Growing a Brand into a Movement with Hubspot’s Mike Volpe

mike volpe

“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant.


Nick Westergaard

By Nick Westergaard on June 26, 2015

Podcast

Social Sound Bite: New Instagram Features Challenge Twitter

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even closer to Twitter, offering users better tools for real-time event updates and discovery. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.



Nick Westergaard

By Nick Westergaard on June 22, 2015

Podcast

Un-Branding with Scott Stratten

scott stratten

Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are still missing on this week’s episode of the On Brand podcast — which Scott immediately renamed “Un Brand” for just one episode. Enjoy!



Nick Westergaard

By Nick Westergaard on June 17, 2015

Strategy

Are You Making Your Marketing?

making your marketing

What the hell is all that noise? That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands to Texas for engaging conversations, connections, and community building around all things digital.


Nick Westergaard

By Nick Westergaard on June 15, 2015

Podcast

The Threat of Eroding Relevance with Martha Pease

martha pease

“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I couldn’t wait to discuss how brands can benefit from enhanced customer focus, empathy, and relevance on this week’s episode of the On Brand podcast.