Nick Westergaard

By Nick Westergaard on October 16, 2017

Podcast

Why Brands Should Trust the Moment with Jeff Suhy

jeff suhy

“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on October 2, 2017

Podcast

Better Storytelling Through Empathy with Nancy Duarte

nancy duarte

“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand podcast. As you can hear at the very beginning, we had a delightful conversation.


Nick Westergaard

By Nick Westergaard on September 11, 2017

Podcast

Faster Than Normal Branding with Peter Shankman

peter shankman on brand

“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and working with ADHD. He’s also this week’s guest on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on September 8, 2017

Podcast

Social Sound Bite: Facebook Page Reach Down 20%

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on September 4, 2017

Podcast

Bringing the IBM Watson Brand to Life with Amber Armstrong

amber armstrong on brand

“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement for IBM Watson. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on September 1, 2017

Podcast

Social Sound Bite: Why Email Marketing Still Rules

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on August 23, 2017

Podcast

Alan Alda on Communicating and Relating to Others

alan alda on brand

“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his latest book — If I Understood You, Would I Have This Look on My Face? The one, the only Alan Alda is On Brand this week (as Alan jokes, “I only brought one of me!”).


Nick Westergaard

By Nick Westergaard on August 14, 2017

Podcast

Social Sound Bite: Facebook Makes Its Ad Reporting Even Better

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook’s latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on August 7, 2017

Podcast

Social Sound Bite: America’s Online Advertising Duopoly

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

By Nick Westergaard on July 31, 2017

Podcast

Creating an Authentic Healthcare Brand with Mark Viden

mark viden on brand

“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast.