Etiquette. At times, it seems the word itself is becoming void in today’s society, but it’s more void still when it comes to social media. There are countless books that have been written about how to do social media right — to build brand, sales, community, engagement — but none that address the fundamentals of decent behavior.
This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church in Davenport, “YouTube vs. Vimeo — which network is better for video marketing?” Videos are one of the most engaging forms of online content but which tool makes the most sense? Let’s chat about this.
The Internet is largely a visual medium. Even respected outlets like TIME Magazine are heavily incorporating images and videos into online articles, following a larger trend of visual media becoming fundamental to how we interact online. This means that good customer service is becoming increasingly visual as well, and that understanding how this works will help you best address your customers’ needs.
This week on Social Brand Chat presented by KXIC we discussed the growing online phenomenon of the ALS Ice Bucket Challenge. The movement, in which people challenge one another to donate to ALS or dump an ice-cold bucket of water on their head, has spurred countless videos and celebrity awareness from the likes of Oprah Winfrey, Steven Spielberg, and George W. Bush. Like anything popular, it wasn’t long before people began piling on these fun videos. Let’s chat about this.