Maddy Osman

By Maddy Osman on February 10, 2016

Social Spotlight

6 Steps to Help Your Brand Become a Twitter Thought Leader

twitter

When confronted with the topic of Twitter, most people throw up their arms and say they just don’t get it. Marketing departments at businesses are not all that different in this regard. Both parties struggle when it comes to how to use Twitter to position a personal or professional brand’s thought leadership.


Nick Westergaard

By Nick Westergaard on February 8, 2016

Podcast

Managing Your Brand Reputation Online with Charlie Pownall

charlie pownall

“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In his new book — Managing Online Reputation — Communications Advisor Charlie Pownall does just that. I couldn’t wait to learn more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 7, 2016

News & Events

Monday Morning Ad Quarterback: The Best Ads of Super Bowl 50

super bowl ads

The Super Bowl gives us a chance to see the season’s two best teams go head to head as we enjoy the company of friends and family while indulging in some of our favorite eats (spicing it up this year by combining buffalo chicken and chili!). However, many fans flock to the game to watch the other spectacle — the Super Bowl ads and the increasingly digital conversations they spark. With a price tag of $5 million for just 30 seconds of time, the “big game” takes on new meaning for marketers. 2016 was no exception.


Jordan Rose

By Jordan Rose on February 3, 2016

Community Management

5 Social Media Idea Starters for the Next Time You’re Stuck

social media

Social media can be an exciting, creative way to promote your organization. These interactive platforms lend themselves to engaged customers and open dialogue. On the flip side, social media can be a burden on those tasked with generating content several times a week.


Nick Westergaard

By Nick Westergaard on February 1, 2016

Podcast

The New Rules of Branding with David Meerman Scott

david meerman scott

“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published. Now in its 5th edition and used in classrooms throughout the world, this best-seller continues to set the stage for how we build brands in the digital age. I couldn’t wait to discuss this, his new Newsjacking course, and the role all of this plays in the upcoming presidential primaries on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on January 29, 2016

Podcast

Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human online. We also discussed the difference between what men and women search for on Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Taylor Corrigan

By Taylor Corrigan on January 27, 2016

Strategy

Millennial Marketing: Gaining Trust with the Least-Trusting Generation

Millennial Marketing

Ahh, the elusive and mysterious millennial generation … Pundits have a hard time deciding whether they’re the laziest generation or the most hard-working, but one thing we know for sure is that they are the least trusting when it comes to traditional advertising and marketing.


Nick Westergaard

By Nick Westergaard on January 25, 2016

Podcast

How the Harvard Business Review Has Built a Content Brand

harvard business review

Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How does a brand that’s over 90 years old and an extension of another brand that’s centuries old continue to innovate and evolve? I asked that very question and a few more to HBR Senior Editor Sarah Green Carmichael.


Nick Westergaard

By Nick Westergaard on January 22, 2016

Podcast

Social Sound Bite: 61% of CEOs Have No Social Media Presence

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.