… Well, you know the rest. Just a quick post via Tom Peters regarding a USA Today story citing a recent study by Forrester Research revealing that “Older folks like Wii, PCs, and cellphones too.” Definitely worth your time to read. One highlight that jumps out is that those over 55 are more active in online finance, shopping, and entertainment than those under 55.
Now how many times have you thought recently that the older generation isn’t consuming tech tools like their younger counterparts? And these assumptions definitely work both ways. I’ve heard many peers of a more … er, more advanced age … state that online “mostly targets younger people.” Remember this study and try not to make as many assumptions on media consumption in the New Year.
