Tag Archives: trust

April 13, 2015


How to Create a Trustworthy Brand with Heidi Grant Halvorson

heidi grant halvorson

http://traffic.libsyn.com/onbrand/Heidi_Grant_Halvorson.mp3Podcast: Play in new window | Download“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands …

December 17, 2014

Digital Marketing Strategy

Know, Like, and Trust in the Digital Age

trust in the digital age

We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at …