Tag Archives: stories

January 21, 2019


In a Noisy, Distracted World, Clarity Wins with Steve Woodruff

steve woodruff on brand

http://traffic.libsyn.com/onbrand/Steve_Woodruff_On_Brand.mp3Podcast: Play in new window | Download“We’re more and more distracted today. There’s more and more noise. What hasn’t increased is attention.” In our noisy, distracted world, it’s harder than ever to get our audience’s attention — to say nothing …

May 28, 2018


Crafting Your Brand’s Signature Story with David Aaker

david aaker on brand

http://traffic.libsyn.com/onbrand/David_Aaker_On_Brand.mp3Podcast: Play in new window | Download“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied …

February 19, 2018


How to Project Brand Confidence with Melanie Spring

melanie spring

http://traffic.libsyn.com/onbrand/Melanie_Spring_On_Brand.mp3Podcast: Play in new window | Download“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — …

December 7, 2016

Content Marketing

How You Can Use the 4 Cs to Tell Better Marketing Stories

If you pay attention at all to the latest marketing techniques and tactics, you undoubtedly have heard the importance of telling stories. Tell your brand’s story. Tell your customer’s story. There’s been advice on what kind of stories to tell …