Tag Archives: joseph jaffe

Nick Westergaard

February 1, 2021

Podcast

Brand Reinvention During a Pandemic with Joseph Jaffe

joseph jaffe on brand podcast

“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast.


Nick Westergaard

April 9, 2014

Strategy

The Biggest Lesson of Real-Time Marketing

If there’s one constant with marketers, it’s that we love to name things. Why talk about integrating your marketing with high-profile events such as the Super Bowl and the Olympics when you could coin a new phrase such as “real-time …