Tag Archives: influencer marketing

March 22, 2021


Influencer vs. Influence Marketing with Jason Falls

jason falls on brand

“I’ve always considered public relations to be influencer marketing—you’re trying to find a third party to borrow some trust from.” When it comes to trust, there’s no one I trust more on the subject of digital marketing strategy than Jason Falls. As an agency marketer, podcast host, and author of three books including his latest—Winfluence—I couldn’t wait to talk with him on this week’s episode of the On Brand podcast.

December 4, 2017


Why Brands Should See Ideas Everywhere with Ashley Zeckman

ashley zeckman

http://traffic.libsyn.com/onbrand/Ashley_Zeckman_On_Brand.mp3Podcast: Play in new window | Download“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client …

September 12, 2016


Using Influencer Marketing to Optimize Your Brand with Lee Odden

lee odden on brand

http://traffic.libsyn.com/onbrand/Lee_Odden_On_Brand.mp3Podcast: Play in new window | Download“There’s a gravity to shiny new objects and tactics that people can easily fall prey to.” As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today’s shiny …

June 8, 2015


How Thought Leadership Builds Brands with Ian Greenleigh

ian greenleigh

http://traffic.libsyn.com/onbrand/Ian_Greenleigh_On_Brand.mp3Podcast: Play in new window | Download“Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big …