“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these two pursuits don’t always play nicely with each other (see “the cobbler’s son has no shoes”). But Ashley makes it work. We discussed all of this and more on this week’s On Brand podcast.
About Ashley Zeckman
Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media.
What about the “cobbler’s son” thing? “The cobbler’s son is something we talk about constantly internally. It’s fun to test out all of the cool things we do with our clients on the agency and vice versa.”
TopRank Marketing specializes in influencer marketing. What’s their definition of this rising trend? “Basically, we’re co-creating content with influencers.” Like many marketing strategies, this was something that TopRank Marketing experimented with on their own first by doing influencer ebooks with Content Marketing Institute.
Where does Ashley go for inspiration as a marketer? “I love looking at other industries and seeing what they’re doing. I also love the Social Media Masterminds group on Facebook and everything from Ann Handley.”
What brand has made Ashley smile recently? “BarkBox —they have the perfect combo of humor and tugging at your heartstrings.” For more on BarkBox, listen to the On Brand episode with Stacie Grissom, Head of Content at Bark.
As We Wrap …
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