Tag Archives: holiday branding

December 9, 2011

Branding / Interview

Nordstrom’s Unconventional Holiday Tradition (Interview)

Previously I’ve noted the importance of decking your brand’s halls for the holidays and establishing rituals as a means of building stronger connections with your customers and community. A great example of both is Nordstrom. Holiday decor in department stores …

November 28, 2011


Deck Your Brand’s Halls — Online and Off

It’s the most wonderful time of the year. To the perplexity of many, retail brands across the country have been decking their halls since just before Halloween. Holiday decor has become so ubiquitous that Nordstrom’s actually makes headlines by declaring …