Tag Archives: digital marketing
Get Scrappy with Nick Westergaard LIVE at Prairie Lights
http://traffic.libsyn.com/onbrand/Nick_Westergaard_On_Brand.mp3Podcast: Play in new window | DownloadThis week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small … 
The Human Side of Digital Branding with Steven Van Belleghem
http://traffic.libsyn.com/onbrand/Steven_Van_Belleghem_On_Brand.mp3Podcast: Play in new window | Download“Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes …
Know, Like, and Trust in the Digital Age
We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at …
Social vs. Digital: Focusing on the Bigger Picture
As I’ve noted before, words matter. Especially helpful are the words or labels we use to communicate concepts with one another. In fact, a more accurate descriptor than the somewhat derisive term ‘label’ might be the more utilitarian ‘handle,’ as …
