Tag Archives: crisis management

Nick Westergaard

By Nick Westergaard on October 24, 2016

Podcast

Creating a Crisis-Ready Brand with Melissa Agnes

http://traffic.libsyn.com/onbrand/Melissa_Agnes_On_Brand.mp3Podcast: Play in new window | Download“It’s not about crisis preparedness. It’s about how culture approaches challenges.” Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be …


Jordan Rose

By Jordan Rose on August 3, 2016

Community Management

4 Steps to Answering Tough Customer Questions Online (and Off)

Every day we are surrounded by people asking questions online – and not just softballs, but really tough questions about our organization’s social responsibility, environmental sustainability, and ethics. This summer, my husband and I took a trip to Nashville where …


Nick Westergaard

By Nick Westergaard on February 8, 2016

Podcast

Managing Your Brand Reputation Online with Charlie Pownall

charlie pownall

http://traffic.libsyn.com/onbrand/Charlie_Pownall_On_Brand.mp3Podcast: Play in new window | Download“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand …


Jordan Rose

By Jordan Rose on October 15, 2014

Social Media Strategy

The Role of Social Media in Crisis Communication

crisis communication

With each passing day, it seems another company is hit with an issue that calls for public address. And at the top of that list is a breach in data security. The more organizations hit — Kmart, Home Depot, Jimmy …


Nick Westergaard

By Nick Westergaard on May 2, 2014

Podcast

What Do You Do When a Customer Complains on Social Media?

social-brand-chat

http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode25.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a recent issue involving a social media dust-up between Graze, a restaurant in Iowa City, and a father who was asked to leave because …