Tag Archives: community

March 23, 2020


Game-Changing Brand Strategy with David Aaker

david aaker on brand

“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that’s coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast.

February 19, 2018


How to Project Brand Confidence with Melanie Spring

melanie spring

http://traffic.libsyn.com/onbrand/Melanie_Spring_On_Brand.mp3Podcast: Play in new window | Download“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — …

November 15, 2012

Social Media Strategy

Connections vs. Community

conversations vs. community

Words matter. One of my favorite lines from the long-running TV series The West Wing is when speechwriter Toby Ziegler says, “The world can move — or not — by changing some words.” In fact, I confess to liking that …