Tag Archives: commitment

Nick Westergaard

January 22, 2018

Podcast

Branding Is the New Advertising with Fabian Geyrhalter

fabian on brand

http://traffic.libsyn.com/onbrand/Fabian_Geyrhalter_On_Brand.mp3Podcast: Play in new window | Download“Everyone thinks that branding isn’t important today but branding is the new advertising.” Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all …


Nick Westergaard

January 24, 2013

Book Review

Building a Commitment Engine for Your Business (Book Review)

commitment engine book review

Commitment. Passion. Culture. Strategy. These big words get bandied about exhaustively in business settings large and small. In some cases these buzzwords get strung together in team meetings in an ill-defined way prompting many to recall that line in The …