Tag Archives: brand strategy

Nick Westergaard

March 30, 2020

Podcast

Sharpen Your Message into a Velvet Machete with Amber Hurdle

amber hurdle on brand

“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast.


Nick Westergaard

March 23, 2020

Podcast

Game-Changing Brand Strategy with David Aaker

david aaker on brand

“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that’s coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast.


Nick Westergaard

July 1, 2019

Podcast

Connecting Brand Strategy to Business Strategy with Jeff Swystun

jeff swystun on brand

http://traffic.libsyn.com/onbrand/Jeff_Swystun_On_Brand.mp3Podcast: Play in new window | Download“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also …


Nick Westergaard

September 17, 2018

Podcast

Crafting Brand Stories That Sell with Amber Williams

amber williams on brand

http://traffic.libsyn.com/onbrand/Amber_Williams_On_Brand.mp3Podcast: Play in new window | DownloadWho are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all …


Nick Westergaard

November 7, 2016

Podcast

The Impact of Social Currency on Branding with Erich Joachimsthaler

http://traffic.libsyn.com/onbrand/Erich_Joachimsthaler_On_Brand.mp3Podcast: Play in new window | Download“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand …


Nick Westergaard

May 2, 2016

Podcast

Why Your Content Strategy Is Only As Good as Your Brand Strategy

http://traffic.libsyn.com/onbrand/Yoav_Schwartz_On_Brand.mp3Podcast: Play in new window | Download“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools …


Nick Westergaard

January 11, 2016

Podcast

Understanding Brand Strategy with Mark Di Somma

mark di somma

http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …


Nick Westergaard

July 27, 2015

Podcast

How to Tell Your Brand Story with Park Howell

park howell

http://traffic.libsyn.com/onbrand/Park_Howell_On_Brand.mp3Podcast: Play in new window | Download“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA …


Nick Westergaard

February 4, 2015

Strategy

Don’t Overlook What’s Underneath Your Fancy Social Content

social content

“Clothes make the man. Naked people have little or no influence in society.” – Mark Twain “The beauty of a woman is not in the clothes she wears, the figure that she carries, or in the way she combs her …


Nick Westergaard

May 27, 2013

Branding

What Star Trek Can Teach Us About Performing a Brand Reboot

brand reboot

Let me make it clear going out the gate that this post is largely inspired by me coming off of a nerd’s dream weekend as a new Star Trek movie was released (and a season finale of Doctor Who to …