Tag Archives: brand strategy

Nick Westergaard

July 1, 2019


Connecting Brand Strategy to Business Strategy with Jeff Swystun

jeff swystun on brand

http://traffic.libsyn.com/onbrand/Jeff_Swystun_On_Brand.mp3Podcast: Play in new window | Download“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also …

Nick Westergaard

September 17, 2018


Crafting Brand Stories That Sell with Amber Williams

amber williams on brand

http://traffic.libsyn.com/onbrand/Amber_Williams_On_Brand.mp3Podcast: Play in new window | DownloadWho are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all …

Nick Westergaard

November 7, 2016


The Impact of Social Currency on Branding with Erich Joachimsthaler

http://traffic.libsyn.com/onbrand/Erich_Joachimsthaler_On_Brand.mp3Podcast: Play in new window | Download“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand …

Nick Westergaard

May 2, 2016


Why Your Content Strategy Is Only As Good as Your Brand Strategy

http://traffic.libsyn.com/onbrand/Yoav_Schwartz_On_Brand.mp3Podcast: Play in new window | Download“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools …

Nick Westergaard

January 11, 2016


Understanding Brand Strategy with Mark Di Somma

mark di somma

http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …

Nick Westergaard

July 27, 2015


How to Tell Your Brand Story with Park Howell

park howell

http://traffic.libsyn.com/onbrand/Park_Howell_On_Brand.mp3Podcast: Play in new window | Download“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA …

Kary Delaria

February 4, 2015


Don’t Overlook What’s Underneath Your Fancy Social Content

social content

“Clothes make the man. Naked people have little or no influence in society.” – Mark Twain “The beauty of a woman is not in the clothes she wears, the figure that she carries, or in the way she combs her …

Nick Westergaard

May 27, 2013


What Star Trek Can Teach Us About Performing a Brand Reboot

brand reboot

Let me make it clear going out the gate that this post is largely inspired by me coming off of a nerd’s dream weekend as a new Star Trek movie was released (and a season finale of Doctor Who to …