Tag Archives: brand building
The Impact of Social Currency on Branding with Erich Joachimsthaler
http://traffic.libsyn.com/onbrand/Erich_Joachimsthaler_On_Brand.mp3Podcast: Play in new window | Download“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand … 
Why Your Brand Has to Move
In recent years, Super Bowl ads have become as watched as the game itself. We’ve come along way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.
