I loves me a good book list! Ben McConnell at Church of the Customer takes a stab at one for business leaders in ’07. I can personally speak for several of them while others are on my hit list. (You hear that Team of Rivals? I’m comin’ for you!) As you can see, I’ve also added my own list – The Marketer’s Bookshelf – to the bottom of my righthand sidebar here on the WesterBlog.
Move Over Oprah
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Nick Westergaard is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.
