Hunker Down with the Internets


January 12, 2007

I say ‘hunker down’ because the weather’s supposed to get ugly here on the prairie this weekend. Anyway, today I found so many treats online that I just had to share.

  • A great podcast interview w/Seth Godin. I like that this program calls itself a commentary on ‘social media marketing’. I hope that term sticks. I think it fits better than the comparably square moniker ‘online media.’ Thanks Brand Autopsy for the initial link that pointing me there.
  • AdCritic.com has a great site set up that features face2face interviews with contemporary ad creatives like Jeff Goodby, Lee Clow, and Alex Bogusky. Very cool.
  • Oh, yeah. And everybody is talking about this post re: the not-so-tidy state of affairs at Kohls. Yikes! Or rather … Hee-haw! Clean up your act. ‘Social media marketing’ means if you piss a customer off the world has a pretty fair chance at finding out.

Enjoy!

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.