Give the Gift of Better Content for Valentine’s Day – SPECIAL OFFER

February 12, 2014

content boot camp

With Valentine’s Day, we can’t help but be swept up in the conversation of love. While most are focusing that love on the individuals in their lives, you should also focus on the individuals that connect with your organization every day. Just like successful romantic relationships, communication matters. For brands, this is a large factor in building trust, learning about our target audience, and creating brand advocates.

Consumers today are driven to connect with content that is engaging, informative, or entertaining. If your brand isn’t focusing on creating content, here are a few questions to help get you started plus a special Content Marketing Boot Camp rate just for you.

What Does My Audience Need Help With?

Screen Shot 2014-02-11 at 1.52.44 PMGreat content is helpful. Hills Bank & Trust Company understands that finances are often a topic many have questions about or are cautious to talk about openly. To help address common questions or concerns, the bank created a blog focused on helping their clients and any other readers with their financial decisions. Not only does it show that the bank has their best interest in mind but it also shows transparency as they genuinely want to give the best advice possible.

What Does My Audience Value?

Screen Shot 2014-02-11 at 1.55.55 PMGreat content adds value. Wyckoff Heating & Cooling knows that their customers value saving money on heating and cooling costs. During winter and summer months, the company provides many tips to help lower these bills. Not only does this continue to show their industry expertise, but helps to build trust with those who will hopefully turn into lifetime clients.

What Kind of Relationships Do We Want to Have?

Screen Shot 2014-02-11 at 2.07.22 PM 4Great content builds relationships. Hummel’s Nissan does more than just sell cars. They’re in the relationship business. As a third-generation family owned dealership, they have had the pleasure of many repeat customers. This is in large part due to their emphasis on friendly staff that customers come to know and trust. Bringing employees online through spotlights and behind-the-scenes photos only continues to strengthen those relationships.

If you can easily answer these questions, you’re ready to jump in. But, before you do, make sure you have a strategy in place.

To show our appreciation for our fans this Valentine’s Day and to help you put this strategy in place, we’re giving you the lowest rate possible for our Content Marketing Boot Camp — just $125 for this daylong intensive and interactive workshop. Whether you join us in Des Moines, Cedar Falls, Quad Cities, Ames, or Madison, WI, you will be taking a big step in the right direction.

Just use promo code VDAY at to get yourself registered. HURRY! You just have one week (through Wednesday, February 19th) to take advantage of this special offer.

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.