Category Archives: Community Management

Jordan Rose

By Jordan Rose on August 3, 2016

Community Management

4 Steps to Answering Tough Customer Questions Online (and Off)

Every day we are surrounded by people asking questions online – and not just softballs, but really tough questions about our organization’s social responsibility, environmental sustainability, and ethics. This summer, my husband and I took a trip to Nashville where …



Sara O'Brien

By Sara O'Brien on April 20, 2016

Community Management

4 Digital Marketing Tips for Seasonal Businesses

In the Midwest, we have four seasons, which means some businesses aren’t open year round. How do you account for times that your staff is lower or you aren’t selling a product or providing a service? You can adjust your …


Jordan Rose

By Jordan Rose on February 3, 2016

Community Management

5 Social Media Idea Starters for the Next Time You’re Stuck

social media

Social media can be an exciting, creative way to promote your organization. These interactive platforms lend themselves to engaged customers and open dialogue. On the flip side, social media can be a burden on those tasked with generating content several …


Kary Delaria

By Kary Delaria on March 18, 2015

Community Management

How Your Fans Can Help Tell Your Brand’s Story

part of your story

I’ve watched a certain Matt Nathanson concert video several times since first stumbling across it on Facebook. And every time I do, I have the same reaction. I actually feel the synergy between him and his audience. It makes me want …


Macy Koch

By Macy Koch on May 19, 2014

Community Management

Social Media Crisis Management Lessons from the Shutterfly Mistake

shutterfly

Normally, when I check my email in the mornings from bed, it’s just to make sure there’s nothing on fire before I begin my day. On Wednesday though, I shot out of bed when I saw an email from Shutterfly …


Sara O'Brien

By Sara O'Brien on May 12, 2014

Community Management

Why You Need to Remember Customer Appreciation Online

customer appreciation

It’s not a secret, it’s human nature — people like to feel appreciated. They want to know that what they do is valued and that they are cared about. So the question is, how have you made your customers feel …


Nick Westergaard

By Nick Westergaard on January 27, 2014

Community Management

Avoiding Snark Online

snark

We do business with people we like. While this adage has been in play for generations, it takes on added meaning as social media allows us to get closer than ever before with our customers. Facebook, the world’s largest social …


Nick Westergaard

By Nick Westergaard on January 20, 2014

Community Management

Why People Really Complain on Social Media

social complaints

One the most common concerns of businesses launching their social media efforts is about customers that complain via social networks like Facebook and Twitter. An equally common response is that these individuals are going to complain about your business online …


Jordan Rose

By Jordan Rose on January 15, 2014

Community Management

Plan to Be Social by Building Your Social Content Library

social content library

Let’s face it, not every day in the office is exciting. As much as we want to generate captivating content for our audience, sometimes it feels like a stretch. So what can you do to avoid a slow day or …