Tag Archives: tesla

Nick Westergaard

By Nick Westergaard on July 16, 2018

Podcast

Making Sense of Advertising’s Existential Crisis with Kevin Kelly

kevin kelly on brand

http://traffic.libsyn.com/onbrand/Kevin_Kelly_On_Brand.mp3Podcast: Play in new window | Download“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still …


Nick Westergaard

By Nick Westergaard on November 28, 2016

Podcast

How to Develop the Right Brand Name with Naming Expert Mike Pile

http://traffic.libsyn.com/onbrand/Mike_Pile_On_Brand.mp3Podcast: Play in new window | Download“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s …


Nick Westergaard

By Nick Westergaard on June 29, 2015

Podcast

Growing a Brand into a Movement with Hubspot’s Mike Volpe

mike volpe

http://traffic.libsyn.com/onbrand/Mike_Volpe_On_Brand.mp3Podcast: Play in new window | Download“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows …


Nick Westergaard

By Nick Westergaard on May 25, 2015

Podcast

Rethinking Luxury Branding with JP Kuehlwein

jp kuehlwein

http://traffic.libsyn.com/onbrand/JP_Kuehlwein_On_Brand.mp3Podcast: Play in new window | Download“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and …