Tag Archives: tedxcambridge

January 1, 2015


Beyond the Positioning Statement with Tamsen Webster

tamsen webster on brand

http://traffic.libsyn.com/onbrand/Tamsen-Webster-On-Brand.mp3Podcast: Play in new window | Download“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just …