Tag Archives: startup branding

Nick Westergaard

November 4, 2019

Podcast

Managing Startup Brand Consistency with Jonathan Wasserstrum

jonathan wassterstrum

“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.


Nick Westergaard

July 22, 2019

Podcast

Building a Startup Brand with ShowerPill Founder Justin Forsett

justin forsett on brand

http://traffic.libsyn.com/onbrand/Justin_Forsett_On_Brand.mp3Podcast: Play in new window | Download“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that …


Nick Westergaard

February 26, 2018

Podcast

Hammering Home Your Brand with Words and Visuals with Laura Ries

laura ries on brand

http://traffic.libsyn.com/onbrand/Laura_Ries_On_Brand.mp3Podcast: Play in new window | Download“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others …


Nick Westergaard

January 22, 2018

Podcast

Branding Is the New Advertising with Fabian Geyrhalter

fabian on brand

http://traffic.libsyn.com/onbrand/Fabian_Geyrhalter_On_Brand.mp3Podcast: Play in new window | Download“Everyone thinks that branding isn’t important today but branding is the new advertising.” Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all …