Tag Archives: sales training

Nick Westergaard

December 16, 2019

Podcast

Building Brand Alignment Internally and Externally with Christopher Wallace

christopher wallace on brand

“We’re the BASF of brand story. We don’t make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn’t as easy as it might sound at first. We discussed all of this and more on this week’s episode of the On Brand podcast.